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Marketing G (6261.8)

Level: Graduate Level
Credit Points: 3
HECS Bands:

Band 3 2013-2020 (Expires 31 Dec 2020) Band 4 2021 (Commenced After 1 Jan 2021) Band 5 2021 (Commenced Before 1 Jan 2021)

Faculty: Faculty of Business, Government & Law
Discipline: Canberra Business School


Possible changes to your unit's learning activities and assessment items

For the remainder of 2020, resulting from Australian Government's directives requiring physical distancing and restrictions on movement because of the COVID-19 pandemic, any exams that are required for assessment in a unit will be online exams. Online exams may also use online proctoring to help assure the academic integrity of those exams. Please contact your unit convener with any questions.

While the University has made efforts to ensure that Unit Outlines reflect a unit’s learning activities and assessment items, any changes to Australian Government directives because of the COVID-19 pandemic may require changes to these during the semester to ensure the safety and well being of students and staff. These changes will not be updated in the published unit outline, but will be communicated to you via your unit’s UCLearn(Canvas) teaching site. Any changes made will continue to meet the unit’s learning outcomes, as described in the Unit Outline.

Unit Outlines

To view your Unit Outline, click View to log in to MyUC and access this information, or visit your unit's online teaching site.

  • Semester 1, 2021, FLEXIBLE, BRUCE (203937) - View
  • Semester 2, 2020, ON-CAMPUS, BRUCE (197801) - View
  • Semester 1, 2020, EVENING, BRUCE (197772) - View
  • Semester 2, 2019, ON-CAMPUS, BRUCE (197184) - View
  • Semester 1, 2019, EVENING, BRUCE (190403) - View
  • Semester 1, 2018, EVENING, BRUCE (178153) - View
  • Semester 2, 2017, WEEKEND, BRUCE (167432) - View
  • Semester 1, 2017, EVENING, BRUCE (167068) - View
  • Semester 2, 2016, WEEKEND, BRUCE (151189) - View
  • Semester 1, 2016, EVENING, BRUCE (154766) - View
  • Semester 2, 2015, WEEKEND, BRUCE (139385) - View
  • Semester 2, 2015, ONLINE-EXM, BRUCE (139388) - View
  • Semester 2, 2015, EVENING, BRUCE (139386) - View
  • Semester 1, 2015, ONLINE-EXM, BRUCE (145563) - View
  • Semester 1, 2015, EVENING, BRUCE (145562) - View

If a link to your Unit Outline is not displayed, please check back later. Unit Outlines are generally published by Week One of the relevant teaching period.


The unit examines practices in marketing management in small, medium and large businesses and organisations in Australia and international contexts. You will analyse the marketing environment and evaluate marketing opportunities and select appropriate target markets. Based on this analysis you will develop a marketing plan for either a business, public sector or not for profit entity. You will actively interpret and evaluate marketing communication strategies in Australian and international contexts.

Learning Outcomes

After successful completion of this unit, students will be able to:

1. Appraise domestic and international marketing environments and supply chains

2. Examine marketing strategies for specific market segments and recommend strategies suitable for a fast-changing global environment

3. Critically evaluate marketing strategies and their impact on stakeholders including ethical considerations

4. Develop and present a marketing plan for a business enterprise/charity/ public sector service / indigenous business

Assessment Items

Contact Hours

Bruce: 3 hours per week. International: The class is offered in intensive mode, as agreed with the offshore partner.





Assumed Knowledge


Incompatible Units

6357 Introduction to Marketing and 11176 Marketing Fundamentals

Equivalent Units


Referenced Courses

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