Perform new course search

Search Filter

International Marketing PG (6244.8)

Level: Postgraduate Level
Credit Points: 3
HECS Bands: 2, 3
Faculty: Faculty of Business, Government & Law
Discipline: Canberra Business School


Possible changes to your unit's learning activities and assessment items

For the remainder of 2020, resulting from Australian Government's directives requiring physical distancing and restrictions on movement because of the COVID-19 pandemic, any exams that are required for assessment in a unit will be online exams. Online exams may also use online proctoring to help assure the academic integrity of those exams. Please contact your unit convener with any questions.

While the University has made efforts to ensure that Unit Outlines reflect a unit’s learning activities and assessment items, any changes to Australian Government directives because of the COVID-19 pandemic may require changes to these during the semester to ensure the safety and well being of students and staff. These changes will not be updated in the published unit outline, but will be communicated to you via your unit’s UCLearn(Canvas) teaching site. Any changes made will continue to meet the unit’s learning outcomes, as described in the Unit Outline.

Unit Outlines

To view your Unit Outline, click View to log in to MyUC and access this information, or visit your unit's online teaching site.

  • Semester 1, 2020, EVENING, BRUCE (198191) - View
  • Semester 1, 2019, EVENING, BRUCE (190440) - View
  • Semester 1, 2018, EVENING, BRUCE (178182) - View
  • Semester 1, 2017, EVENING, BRUCE (167096) - View
  • Semester 1, 2016, EVENING, BRUCE (154883) - View
  • Semester 1, 2015, EVENING, BRUCE (145917) - View

If a link to your Unit Outline is not displayed, please check back later. Unit Outlines are generally published by Week One of the relevant teaching period.


You will critically evaluate globalisation issues for businesses and organisation in a fast-changing economy. Marketing strategies of Australian small to medium enterprises as well as multinational firms are examined using case studies from around the world. You will analyse multinational trade and Australian business involvement. International marketing strategies, product policy, pricing, channels of distribution, and international advertising will be critically evaluated as well as issues in international marketing research and marketing information systems. The preparation of an international marketing plan enables you to translate theory into practice.

Learning Outcomes

After successful completion of this unit, students will be able to:

1. Explain and illustrate the marketing principles that are commonly used in the field of international marketing

2. Critically evaluate and explain the challenges that organisations face in different cultural settings

3. Identify and recommend suitable strategies that lead to sustainable competitive advantages globally.

4. Critically analyse the modifications to the marketing mix that are required to be made by businesses and organisations to operate successfully internationally.

5. Examine opportunities for entrepreneurial and indigenous ventures to operate internationally

6. Develop a professional international marketing plan.

Assessment Items

Contact Hours

3 hours per week.


6261 Marketing G.



Assumed Knowledge


Incompatible Units

11182 International Marketing;
6380 International Marketing.

Print this page
Why choose UC

Perform new course search

Search Filter

Frequently Asked Questions