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Stakeholder Engagement in Sport (11560.1)

Level: Level 1 - Undergraduate Introductory Unit
Credit Points: 3
HECS Bands: 1
Faculty: Faculty of Health
Discipline: Discipline of Sport and Exercise Science



Stakeholders in sport take many forms and are serviced in different ways. This unit examines the Australian sport delivery system and the associated major stakeholders. Relationships between sporting organisations and stakeholders are explored and contextually analysed. Major stakeholders include the volunteer backbone of Australian sport; sponsoring businesses, media, government, and advocacy groups. Communication methods from sport organisations to their members and other parties are also examined.

Particular attention toward managing expectations between organisations within the sport delivery system to create strategic alliance and cohesion.

Learning Outcomes

After successful completion of this unit, students will be able to:

1. Demonstrate a thorough understanding of the stakeholders involved in the delivery of sport in Australia and the roles that they perform;

2. Describe volunteer stakeholder relationships, servicing requirements, and interactions;

3. Identify strategies to recruit, retain, and reward volunteer contribution to sport;

4. Develop a communications plan ready for implementing in a sporting organisation;

5. Describe sport organisations' obligations in maintaining sponsor relationships, servicing, and other interactions;

6. Interpret the influence of government on sport organisations; and

7. Explain the importance of the sport and media relationship to the ongoing promotion of sport.

Contact Hours

One 1 hour lecture and one 2 hour workshop on campus per week.





Assumed Knowledge


Incompatible Units


Equivalent Units

9374 Sport Sponsorship and Public Relations

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