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Stakeholder Engagement in Sport (11560.1)

Level: Level 1 - Undergraduate Introductory Unit
Credit Points: 3
HECS Bands:

Band 1 2013-2020 (Expires 31 Dec 2020) Band 2 2021 (Commenced Before 1 Jan 2021) Band 4 2021 (Commenced After 1 Jan 2021)

Faculty: Faculty of Health
Discipline: Discipline of Sport and Exercise Science


Possible changes to your unit's learning activities and assessment items

For the remainder of 2020, resulting from Australian Government's directives requiring physical distancing and restrictions on movement because of the COVID-19 pandemic, any exams that are required for assessment in a unit will be online exams. Online exams may also use online proctoring to help assure the academic integrity of those exams. Please contact your unit convener with any questions.

While the University has made efforts to ensure that Unit Outlines reflect a unit’s learning activities and assessment items, any changes to Australian Government directives because of the COVID-19 pandemic may require changes to these during the semester to ensure the safety and well being of students and staff. These changes will not be updated in the published unit outline, but will be communicated to you via your unit’s UCLearn(Canvas) teaching site. Any changes made will continue to meet the unit’s learning outcomes, as described in the Unit Outline.

Unit Outlines

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  • Semester 2, 2020, ON-CAMPUS, BRUCE (192626) - View

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Stakeholders in sport take many forms and are serviced in different ways. This unit examines the Australian sport delivery system and the associated major stakeholders. Relationships between sporting organisations and stakeholders are explored and contextually analysed. Major stakeholders include the volunteer backbone of Australian sport; sponsoring businesses, media, government, and advocacy groups. Communication methods from sport organisations to their members and other parties are also examined.

Particular attention toward managing expectations between organisations within the sport delivery system to create strategic alliance and cohesion.

Learning Outcomes

After successful completion of this unit, students will be able to:

1. Demonstrate a thorough understanding of the stakeholders involved in the delivery of sport in Australia and the roles that they perform;

2. Describe volunteer stakeholder relationships, servicing requirements, and interactions;

3. Identify strategies to recruit, retain, and reward volunteer contribution to sport;

4. Develop a communications plan ready for implementing in a sporting organisation;

5. Describe sport organisations' obligations in maintaining sponsor relationships, servicing, and other interactions;

6. Interpret the influence of government on sport organisations; and

7. Explain the importance of the sport and media relationship to the ongoing promotion of sport.

Assessment Items

Contact Hours

One 1 hour lecture and one 2 hour workshop on campus per week.





Assumed Knowledge


Incompatible Units


Equivalent Units

9374 Sport Sponsorship and Public Relations

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