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Event Development (11322.2)

Level: Level 2 - Undergraduate Intermediate Unit
Credit Points: 3
HECS Bands: 2, 3
Faculty: Faculty of Business, Government & Law
Discipline: Canberra Business School


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For the remainder of 2020, resulting from Australian Government's directives requiring physical distancing and restrictions on movement because of the COVID-19 pandemic, any exams that are required for assessment in a unit will be online exams. Online exams may also use online proctoring to help assure the academic integrity of those exams. Please contact your unit convener with any questions.

While the University has made efforts to ensure that Unit Outlines reflect a unit’s learning activities and assessment items, any changes to Australian Government directives because of the COVID-19 pandemic may require changes to these during the semester to ensure the safety and well being of students and staff. These changes will not be updated in the published unit outline, but will be communicated to you via your unit’s UCLearn(Canvas) teaching site. Any changes made will continue to meet the unit’s learning outcomes, as described in the Unit Outline.

Unit Outlines

To view your Unit Outline, click View to log in to MyUC and access this information, or visit your unit's online teaching site.

  • Semester 2, 2020, ON-CAMPUS, NSI-SL (198002) - View
  • Semester 2, 2020, ON-CAMPUS, BRUCE (198000) - View
  • Semester 2, 2019, ON-CAMPUS, NSI-SL (184649) - View
  • Semester 2, 2019, ON-CAMPUS, BRUCE (184647) - View

If a link to your Unit Outline is not displayed, please check back later. Unit Outlines are generally published by Week One of the relevant teaching period.


This unit introduces students to the events industry and its impacts. It covers the scope of events, including sporting events, cultural events, festivals, business events, and natural events. It will cover financing sources and event conceptualisation.

Learning Outcomes

After successful completion of this unit, students will be able to:

1. Conceptualise an event;

2. Establish its financial and strategic feasibility;

3. Identify the scope and impacts of an event;

4. Assess an events strategic positioning within the tourism system;

5. Use problem solving tools and techniques to make their assessment of an event's feasibility; and

6. Communicate their assessment in the form of persuasive communication.

Assessment Items

Contact Hours

Two hours of lectures on-campus per week.


11321 Introduction to Events and Tourism.



Assumed Knowledge


Incompatible Units


Equivalent Units

7924 Event Development.

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