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Event Development (11322.2)

Level: Level 2 - Undergraduate Intermediate Unit
Credit Points: 3
HECS Bands: 2, 3
Faculty: Faculty of Business, Government & Law
Discipline: Canberra Business School

Availability

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As a result of the Australian Government's directives requiring physical distancing and restrictions on movement because of the COVID-19 pandemic, you may find that learning activities and/or assessment items in some units you are studying have changed. These changes will not be updated in the published Unit Outline but will be communicated to you via your unit’s UCLearn(Canvas) teaching site. The new learning activities and/or assessment items will continue to meet the unit's learning outcomes, as described in the Unit Outline.

New learning activities and/or assessment items are available on your unit's UCLearn(Canvas) teaching site. Please contact your Unit Convener with any questions.

Unit Outlines

To view your Unit Outline, click View to log in to MyUC and access this information, or visit your unit's online teaching site.

  • Semester 2, 2019, ON-CAMPUS, NSI-SL (184649) - View
  • Semester 2, 2019, ON-CAMPUS, BRUCE (184647) - View

If a link to your Unit Outline is not displayed, please check back later. Unit Outlines are generally published by Week One of the relevant teaching period.

Syllabus

This unit introduces students to the events industry and its impacts. It covers the scope of events, including sporting events, cultural events, festivals, business events, and natural events. It will cover financing sources and event conceptualisation.

Learning Outcomes

After successful completion of this unit, students will be able to:

1. Conceptualise an event;

2. Establish its financial and strategic feasibility;

3. Identify the scope and impacts of an event;

4. Assess an events strategic positioning within the tourism system;

5. Use problem solving tools and techniques to make their assessment of an event's feasibility; and

6. Communicate their assessment in the form of persuasive communication.

Contact Hours

Two hours of lectures on-campus per week.

Prerequisites

11321 Introduction to Events and Tourism.

Corequisites

None.

Assumed Knowledge

None.

Incompatible Units

None.

Equivalent Units

7924 Event Development.



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