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Event Development (11322.2)

Level: Intermediate Unit Level
Credit Points: 3
HECS Bands: 2, 3
Faculty: Faculty of Business, Government & Law
Discipline: School of Business

Availability

Unit Outlines

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  • Semester 2, 2019, ON-CAMPUS, NSI-SL (184649) - View
  • Semester 2, 2019, ON-CAMPUS, BRUCE (184647) - View

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Syllabus

This unit introduces students to the events industry and its impacts. It covers the scope of events, including sporting events, cultural events, festivals, business events, and natural events. It will cover financing sources and event conceptualisation.

Learning Outcomes

After successful completion of this unit, students will be able to:

1. Conceptualise an event;

2. Establish its financial and strategic feasibility;

3. Identify the scope and impacts of an event;

4. Assess an events strategic positioning within the tourism system;

5. Use problem solving tools and techniques to make their assessment of an event's feasibility; and

6. Communicate their assessment in the form of persuasive communication.

Contact Hours

Two hours of lectures on-campus per week.

Prerequisites

11321 Introduction to Events and Tourism.

Corequisites

None.

Assumed Knowledge

None.

Incompatible Units

None.

Equivalent Units

7924 Event Development.



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