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Destination Management and the Visitor Economy (11210.2)

Level: Level 2 - Undergraduate Intermediate Unit
Credit Points: 3
HECS Bands: 2, 3
Faculty: Faculty of Business, Government & Law
Discipline: Canberra Business School

Availability

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As a result of the Australian Government's directives requiring physical distancing and restrictions on movement because of the COVID-19 pandemic, you may find that learning activities and/or assessment items in some units you are studying have changed. These changes will not be updated in the published Unit Outline but will be communicated to you via your unit’s UCLearn(Canvas) teaching site. The new learning activities and/or assessment items will continue to meet the unit's learning outcomes, as described in the Unit Outline.

New learning activities and/or assessment items are available on your unit's UCLearn(Canvas) teaching site. Please contact your Unit Convener with any questions.

Unit Outlines

To view your Unit Outline, click View to log in to MyUC and access this information, or visit your unit's online teaching site.

  • Semester 1, 2020, ON-CAMPUS, NSI-SL (197606) - View
  • Semester 1, 2020, ON-CAMPUS, BRUCE (197607) - View
  • Semester 1, 2019, ON-CAMPUS, NSI-SL (191647) - View
  • Semester 1, 2019, ON-CAMPUS, BRUCE (184621) - View

If a link to your Unit Outline is not displayed, please check back later. Unit Outlines are generally published by Week One of the relevant teaching period.

Syllabus

The unit explores the role of destination management organisations as a partner in the development and marketing of a destination to support the sustainable development of the destination's visitor economy.

Learning Outcomes

After successful completion of this unit, students will be able to:

1. Demonstrate understanding of the forces driving tourism destination development at a regional, national and global level;

2. Discuss the roles of key stakeholders in, and the dynamics of, destination development;

3. Knowledge of the composition and relative importance of visitor economy elements in tourism destinations;

4. Apply theory and practice in researching effective partnerships in tourism destination visitor economies; and

5. Communicate theory and practice in destination development and its links to the visitor economy.

Assessment Items

Contact Hours

On-campus mode: Three hours of interactive workshop on-campus per week. Online mode: Three hours of interactive problem based learning activity online per week.

Prerequisites

11321 Introduction to Events and Tourism.

Corequisites

None.

Assumed Knowledge

Good understanding of tourism and events theory and practice, and of the tourism system.

Incompatible Units

None.

Equivalent Units

None.



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