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Destination Management and the Visitor Economy (11210.2)

Level: Intermediate Unit Level
Credit Points: 3
HECS Bands: 2, 3
Faculty: Faculty of Business, Government & Law
Discipline: School of Business

Availability

Unit Outlines

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  • Semester 1, 2019, ON-CAMPUS, NSI-SL (191647) - View
  • Semester 1, 2019, ON-CAMPUS, BRUCE (184621) - View

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Syllabus

The unit explores the role of destination management organisations as a partner in the development and marketing of a destination to support the sustainable development of the destination's visitor economy.

Learning Outcomes

After successful completion of this unit, students will be able to:

1. Demonstrate understanding of the forces driving tourism destination development at a regional, national and global level;

2. Discuss the roles of key stakeholders in, and the dynamics of, destination development;

3. Knowledge of the composition and relative importance of visitor economy elements in tourism destinations;

4. Apply theory and practice in researching effective partnerships in tourism destination visitor economies; and

5. Communicate theory and practice in destination development and its links to the visitor economy.

Contact Hours

On-campus mode: Three hours of interactive workshop on-campus per week. Online mode: Three hours of interactive problem based learning activity online per week.

Prerequisites

11321 Introduction to Events and Tourism.

Corequisites

None.

Assumed Knowledge

Good understanding of tourism and events theory and practice, and of the tourism system.

Incompatible Units

None.

Equivalent Units

None.



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