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Commercialising Your Business Idea (11203.2)

Level: Level 3 - Undergraduate Advanced Unit
Credit Points: 3
HECS Bands:

Band 3 2013-2020 (Expires 31 Dec 2020) Band 4 2021 (Commenced After 1 Jan 2021) Band 5 2021 (Commenced Before 1 Jan 2021)

Faculty: Faculty of Business, Government & Law
Discipline: Canberra Business School


    Unit Outlines

    To view your Unit Outline, click View to log in to MyUC and access this information, or visit your unit's online teaching site.

    • Semester 2, 2020, ON-CAMPUS, BRUCE (197706) - View
    • Semester 2, 2019, ON-CAMPUS, BRUCE (184616) - View

    If a link to your Unit Outline is not displayed, please check back later. Unit Outlines are generally published by Week One of the relevant teaching period.


    This capstone unit examines the multiple pathways that lead from research and innovation domains, through developmental stages, to the creation of wealth and value in markets. The unit allows students to conceptualise roles in converting innovative ideas and research for commercialisation. Value adding at a personal, enterprise and economic levels. Commercialisation develops students' knowledge of what commercialisation is and the resources and competencies necessary to develop and execute. The unit further develops students' collaboration and negotiation competencies and research skills, whilst the students undertaking WIL project.

    Learning Outcomes

    After successful completion of this unit, students will be able to:

    1. Integrate previous knowledge, skills and attributes to create or work on with an industry or research partner, innovate, take to market and commercialise an individual project. This can be built on from previous units of study;

    2. Apply and evaluate appropriate theories to modern commercialisation environments;

    3. Debate and defend ethical issues and reduce risk raised by commercialisation for local and international communities;

    4. Enhance and demonstrate collaboration and negotiation competencies and research skills, and funding options;

    5. Analyse and apply pathways of commercialisation and distinguish commercialisation organisations, resources and roles; and

    6. Demonstrate application and evaluation of creative thinking, theories, models and techniques.

    Assessment Items

    Contact Hours

    Three hours of on-campus lectures and interactive workshops per week.


    Must have completed the following: 11176 Marketing Fundamentals; 11190 Indigenous and Cultural Entrepreneurship; 11198 The Entrepreneurial Mind - Foundations of Entrepreneurship; 11199 Business Start Up Essentials; 11201 Creative and Critical Thinking for Problem Solving; and 11202 Innovation Management.



    Assumed Knowledge

    As this is the capstone unit for the Entrepreneurship and Innovation major, assumed knowledge is that the students have undertaken and passed the first 2.5 years of the Bachelor of Business degree (Entrepreneurship and Innovation major).

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