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Innovation Management (11202.2)

Level: Level 2 - Undergraduate Intermediate Unit
Credit Points: 3
HECS Bands:

Band 3 2013-2020 (Expires 31 Dec 2020) Band 4 2021 (Commenced After 1 Jan 2021) Band 5 2021 (Commenced Before 1 Jan 2021)

Faculty: Faculty of Business, Government & Law
Discipline: Canberra Business School

Availability

    Unit Outlines

    To view your Unit Outline, click View to log in to MyUC and access this information, or visit your unit's online teaching site.

    • Semester 2, 2020, ON-CAMPUS, BRUCE (198177) - View
    • Semester 2, 2019, ON-CAMPUS, BRUCE (189963) - View

    If a link to your Unit Outline is not displayed, please check back later. Unit Outlines are generally published by Week One of the relevant teaching period.

    Syllabus

    This unit equips students with the ability to recognise the link between new technical knowledge and/or market knowledge and the potential to transform to a commercial enterprise. Applying constant innovative and creativity theories, models and practices. To establish a small-scale student orientated project which will form an integral resource for this unit.

    Learning Outcomes

    After successful completion of this unit, students will be able to:

    1. Identify and differentiate genuine business opportunities from 'good' ideas;

    2. Critically apply a PESTEL analysis to examine environments the businesses operate within;

    3. Create a unique service, knowledge, produce or process and demonstrate the skills needed to manage the start-up, survival and growth phases of a new venture;

    4. Explore and analyse the important elements in formulating and evaluating a business, and marketing plans, a financing strategy and social media strategy;

    5. Analyse the driving forces behind creating and building value in a new venture; and

    6. Investigate and apply for funding and source information and assistance that may be able to help with the development of your business opportunity.

    Assessment Items

    Contact Hours

    Three hours of on-campus lectures and interactive workshops per week.

    Prerequisites

    None.

    Corequisites

    None.

    Assumed Knowledge

    None.



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