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Innovation Management (11202.2)

Level: Level 2 - Undergraduate Intermediate Unit
Credit Points: 3
HECS Bands: 2, 3
Faculty: Faculty of Business, Government & Law
Discipline: Canberra Business School


Possible changes to your unit's learning activities and assessment items

For the remainder of 2020, resulting from Australian Government's directives requiring physical distancing and restrictions on movement because of the COVID-19 pandemic, any exams that are required for assessment in a unit will be online exams. Online exams may also use online proctoring to help assure the academic integrity of those exams. Please contact your unit convener with any questions.

While the University has made efforts to ensure that Unit Outlines reflect a unit’s learning activities and assessment items, any changes to Australian Government directives because of the COVID-19 pandemic may require changes to these during the semester to ensure the safety and well being of students and staff. These changes will not be updated in the published unit outline, but will be communicated to you via your unit’s UCLearn(Canvas) teaching site. Any changes made will continue to meet the unit’s learning outcomes, as described in the Unit Outline.

Unit Outlines

To view your Unit Outline, click View to log in to MyUC and access this information, or visit your unit's online teaching site.

  • Semester 2, 2020, ON-CAMPUS, BRUCE (198177) - View
  • Semester 2, 2019, ON-CAMPUS, BRUCE (189963) - View

If a link to your Unit Outline is not displayed, please check back later. Unit Outlines are generally published by Week One of the relevant teaching period.


This unit equips students with the ability to recognise the link between new technical knowledge and/or market knowledge and the potential to transform to a commercial enterprise. Applying constant innovative and creativity theories, models and practices. To establish a small-scale student orientated project which will form an integral resource for this unit.

Learning Outcomes

After successful completion of this unit, students will be able to:

1. Identify and differentiate genuine business opportunities from 'good' ideas;

2. Critically apply a PESTEL analysis to examine environments the businesses operate within;

3. Create a unique service, knowledge, produce or process and demonstrate the skills needed to manage the start-up, survival and growth phases of a new venture;

4. Explore and analyse the important elements in formulating and evaluating a business, and marketing plans, a financing strategy and social media strategy;

5. Analyse the driving forces behind creating and building value in a new venture; and

6. Investigate and apply for funding and source information and assistance that may be able to help with the development of your business opportunity.

Assessment Items



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