Innovation Management (11202.2)
Level: | Level 2 - Undergraduate Intermediate Unit |
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Credit Points: | 3 |
HECS Bands: | Band 3 2013-2020 (Expires 31 Dec 2020) Band 4 2021 (Commenced After 1 Jan 2021) Band 5 2021 (Commenced Before 1 Jan 2021) |
Faculty: | Faculty of Business, Government & Law |
Discipline: | Canberra Business School |
Availability
Unit Outlines
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- Semester 2, 2020, ON-CAMPUS, BRUCE (198177) - View
- Semester 2, 2019, ON-CAMPUS, BRUCE (189963) - View
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Syllabus
This unit equips students with the ability to recognise the link between new technical knowledge and/or market knowledge and the potential to transform to a commercial enterprise. Applying constant innovative and creativity theories, models and practices. To establish a small-scale student orientated project which will form an integral resource for this unit.
Learning Outcomes
After successful completion of this unit, students will be able to:
1. Identify and differentiate genuine business opportunities from 'good' ideas;
2. Critically apply a PESTEL analysis to examine environments the businesses operate within;
3. Create a unique service, knowledge, produce or process and demonstrate the skills needed to manage the start-up, survival and growth phases of a new venture;
4. Explore and analyse the important elements in formulating and evaluating a business, and marketing plans, a financing strategy and social media strategy;
5. Analyse the driving forces behind creating and building value in a new venture; and
6. Investigate and apply for funding and source information and assistance that may be able to help with the development of your business opportunity.
Assessment Items
Contact Hours
Three hours of on-campus lectures and interactive workshops per week.
Prerequisites
None.
Corequisites
None.
Assumed Knowledge
None.
Referenced Courses
- MGB101 Bachelor of Business (Entrepreneurship & Innovation)
- MGAR03 Bachelor of Business/ Bachelor of Arts
- MGIT03 Bachelor of Business/ Bachelor of Business Informatics
- MGAR01 Bachelor of Business/ Bachelor of Communication and Media
- MGSC03 Bachelor of Business/ Bachelor of Laws
- MGSC02 Bachelor of Business/ Bachelor of Science in Psychology
- MGAR02 Bachelor of Business/ Bachelor of Design
- MGIT02 Bachelor of Business/ Bachelor of Information Technology
- SCMG01 Bachelor of Politics and International Relations/ Bachelor of Business