Innovation Management (11202.2)

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Unit Outlines

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• Semester 2, 2020, ON-CAMPUS, BRUCE (198177) - View
• Semester 2, 2019, ON-CAMPUS, BRUCE (189963) - View

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Syllabus

This unit equips students with the ability to recognise the link between new technical knowledge and/or market knowledge and the potential to transform to a commercial enterprise. Applying constant innovative and creativity theories, models and practices. To establish a small-scale student orientated project which will form an integral resource for this unit.

Learning Outcomes

After successful completion of this unit, students will be able to:

1. Identify and differentiate genuine business opportunities from 'good' ideas;

2. Critically apply a PESTEL analysis to examine environments the businesses operate within;

3. Create a unique service, knowledge, produce or process and demonstrate the skills needed to manage the start-up, survival and growth phases of a new venture;

4. Explore and analyse the important elements in formulating and evaluating a business, and marketing plans, a financing strategy and social media strategy;

5. Analyse the driving forces behind creating and building value in a new venture; and

6. Investigate and apply for funding and source information and assistance that may be able to help with the development of your business opportunity.

Assessment Items

Contact Hours

Three hours of on-campus lectures and interactive workshops per week.

Prerequisites

None.

Corequisites

None.

Assumed Knowledge

None.