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Strategic Marketing Management (11183.2)

Level: Level 3 - Undergraduate Advanced Unit
Credit Points: 3
HECS Bands: 2, 3
Faculty: Faculty of Business, Government & Law
Discipline: Canberra Business School


Unit Outlines

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  • Semester 2, 2019, ON-CAMPUS, BRUCE (184594) - View

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This unit extends previous studies and synthesises skills and prior knowledge by drawing on innovation and decision making that are critical for marketers, combining a focus on strategic frameworks and fundamentals in a convergence of traditional as well as digital approaches. As a capstone, this unit integrates marketing strategy with corporate missions and goals with an emphasis on factors that influence the development and effective implementation of marketing strategy in both domestic and international settings in both consumer, business to business and digital market spaces. As part of the unit students compile a portfolio of prior work to market themselves as job ready.

Learning Outcomes

After successful completion of this unit, students will be able to:

1. Integrate marketing theory and practice based on prior studies into the strategic marketing management framework;

2. Critically evaluate approaches and techniques that are used by businesses in different settings and identify opportunities based on in-depth analysis;

3. Synthesise how strategic marketing management thinking creates value for stakeholders by engaging in strategic thinking relate to marketing decision making; and

4. Compile a comprehensive marketing portfolio showcasing knowledge and skills.

Contact Hours

Three hours of interactive workshops, lectures and individual consultations on-campus per week.


6 credit points from SM0025 Major in Marketing.



Assumed Knowledge


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