Consumer and Buyer Behaviour (11178.2)
|Level:||Level 2 - Undergraduate Intermediate Unit|
Band 3 2013-2020 (Expires 31 Dec 2020) Band 4 2021 (Commenced After 1 Jan 2021) Band 5 2021 (Commenced Before 1 Jan 2021)
|Faculty:||Faculty of Business, Government & Law|
|Discipline:||Canberra Business School|
UC - Canberra, Bruce
Year Teaching Period Convener Mode of Delivery 2021 Semester 1 DR Marjan ASLAN (Ph: +61 2 62012136 ) ON-CAMPUS
Possible changes to your unit's learning activities and assessment items
For the remainder of 2020, resulting from Australian Government's directives requiring physical distancing and restrictions on movement because of the COVID-19 pandemic, any exams that are required for assessment in a unit will be online exams. Online exams may also use online proctoring to help assure the academic integrity of those exams. Please contact your unit convener with any questions.
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- Semester 1, 2021, ON-CAMPUS, BRUCE (202596) - View
- Semester 1, 2020, ON-CAMPUS, BRUCE (197746) - View
- Semester 1, 2019, ON-CAMPUS, BRUCE (184589) - View
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This unit covers both consumer behaviour and business buying behaviour. Students will explore the processes that consumers go through when selecting services and goods, such as the individual customer make up and environmental influences that impact on human decision making. Consumers' culture and social status, psychographics and demographic factors as well as the role of emotion and humour in marketing strategies will be discussed and analysed. Of equal importance is how businesses/organisations make purchasing decisions and students analyse how this is different/ similar to consumer decision making processes in new task buying and repeat buying decision making processes.
After successful completion of this unit, students will be able to:
1. Identify and interpret consumer behaviour theory and its implications for marketing strategy in both consumer, organisational and industrial markets;
2. Analyse consumer decision making processes in different scenarios;
3. Evaluate consumer decision making theories and apply to new product development and entrepreneurial environments;
4. Analyse how cultural differences impact on marketing strategies;
5. Compare organisational buyer behaviour in different settings to consumer buying behaviour; and
6. Describe the scope and nature of psychology and sociology in consumer behaviour.
UC - Canberra, Bruce
Semester 1, 2021
On-Campus Attendance (Expected) and Online Content (ON-CAMPUS)
- Online Mini Quizzes (20% in total (the weight of each online mini quiz is 4%) )
- Assignment #1: Analysing Individual/organizational buying decisions (35% )
- Assignment #2 (Part A): Completing a canvas. Assignment #2 (Part B): Recording a presentation (The weight of Part A (completing a canvas) of Assignment #2: 20% The weight of Part B (recorded presentation) of Assignment#2: 25% )
- On-Campus Attendance (Expected) and Online Content (ON-CAMPUS)
- Semester 1, 2020
- Semester 1, 2021
Three hours of of interactive workshops, lectures and tutorial on-campus per week.
11176 Marketing Fundamentals
6390 Consumer Behaviour
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- MGAR03 Bachelor of Business/ Bachelor of Arts
- MGIT03 Bachelor of Business/ Bachelor of Business Informatics
- MGAR01 Bachelor of Business/ Bachelor of Communication and Media
- MGSC03 Bachelor of Business/ Bachelor of Laws
- MGSC02 Bachelor of Business/ Bachelor of Science in Psychology
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- MJ0309 Major in Teaching Secondary Business Studies
- SM0025 Specialist Major in Marketing
- SM0026 Specialist Major in Service Management