Consumer and Buyer Behaviour (11178.2)
|Level:||Level 2 - Undergraduate Intermediate Unit|
Band 3 2013-2020 (Expires 31 Dec 2020) Band 4 2021 (Commenced After 1 Jan 2021) Band 5 2021 (Commenced Before 1 Jan 2021)
|Faculty:||Faculty of Business, Government & Law|
|Discipline:||Canberra Business School|
UC - Canberra, Bruce
Year Teaching Period Convener Mode of Delivery 2021 Semester 1 DR Marjan ASLAN (Ph: +61 2 62012136 ) ON-CAMPUS
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- Semester 1, 2021, ON-CAMPUS, BRUCE (202596) - View
- Semester 1, 2020, ON-CAMPUS, BRUCE (197746) - View
- Semester 1, 2019, ON-CAMPUS, BRUCE (184589) - View
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This unit covers both consumer behaviour and business buying behaviour. Students will explore the processes that consumers go through when selecting services and goods, such as the individual customer make up and environmental influences that impact on human decision making. Consumers' culture and social status, psychographics and demographic factors as well as the role of emotion and humour in marketing strategies will be discussed and analysed. Of equal importance is how businesses/organisations make purchasing decisions and students analyse how this is different/ similar to consumer decision making processes in new task buying and repeat buying decision making processes.
After successful completion of this unit, students will be able to:
1. Identify and interpret consumer behaviour theory and its implications for marketing strategy in both consumer, organisational and industrial markets;
2. Analyse consumer decision making processes in different scenarios;
3. Evaluate consumer decision making theories and apply to new product development and entrepreneurial environments;
4. Analyse how cultural differences impact on marketing strategies;
5. Compare organisational buyer behaviour in different settings to consumer buying behaviour; and
6. Describe the scope and nature of psychology and sociology in consumer behaviour.
UC - Canberra, Bruce
Semester 1, 2021
On-Campus Attendance (Expected) and Online Content (ON-CAMPUS)
- Online Mini Quizzes (20% in total (the weight of each online mini quiz is 4%) )
- Assignment #1: Analysing Individual/organizational buying decisions (35% )
- Assignment #2 (Part A): Completing a canvas. Assignment #2 (Part B): Recording a presentation (The weight of Part A (completing a canvas) of Assignment #2: 20% The weight of Part B (recorded presentation) of Assignment#2: 25% )
- On-Campus Attendance (Expected) and Online Content (ON-CAMPUS)
- Semester 1, 2020
- Semester 1, 2021
Three hours of of interactive workshops, lectures and tutorial on-campus per week.
11176 Marketing Fundamentals
6390 Consumer Behaviour
- MGB106 Bachelor of Business (Marketing)
- MGB107 Bachelor of Business (Service Management)
- MGAR03 Bachelor of Business/ Bachelor of Arts
- MGIT03 Bachelor of Business/ Bachelor of Business Informatics
- MGAR01 Bachelor of Business/ Bachelor of Communication and Media
- MGAR02 Bachelor of Business/ Bachelor of Design
- MGSC03 Bachelor of Business/ Bachelor of Laws
- MGSC02 Bachelor of Business/ Bachelor of Science in Psychology
- MGIT02 Bachelor of Business/ Bachelor of Information Technology
- SCMG01 Bachelor of Politics and International Relations/ Bachelor of Business
- 330JA Bachelor of Secondary Education (Health and Physical Education)
- 327JA Bachelor of Secondary Education/Bachelor of Arts
- BM0003 Breadth Major in Business Principles
- BM0015 Breadth Major in Marketing
- BM0005 Breadth Major in Marketing and Events
- BM0016 Breadth Major in Service Management
- MJ0309 Major in Teaching Secondary Business Studies
- SM0025 Specialist Major in Marketing
- SM0026 Specialist Major in Service Management