Marketing Fundamentals (11176.2)

Availability

• UC - Global Business College of Australia, Melbourne

  Year	Teaching Period	Convener		Mode of Delivery
  2021	Semester 1	DR   Irfan   KHAN	(Ph: +61 2 62012742 )	ON-CAMPUS

• UC - Canberra, Bruce

  Year	Teaching Period	Convener		Mode of Delivery
  2021	Semester 1	DR   Irfan   KHAN	(Ph: +61 2 62012742 )	FLEXIBLE
  2021	Semester 2	DR   Irfan   KHAN	(Ph: +61 2 62012742 )	FLEXIBLE

• UC - TAFE NSW Northern Sydney, St Leonard's

  Year	Teaching Period	Convener		Mode of Delivery
  2021	Semester 1	DR   Irfan   KHAN	(Ph: +61 2 62012742 )	ON-CAMPUS

• UC - University of Canberra College, Bruce

  Year	Teaching Period	Convener		Mode of Delivery
  2021	UC College Trimester 1	MISS   Chenchen   LI	(Ph: +61 2 62012055 )	ON-CAMPUS
  2021	UC College Trimester 3	MISS   Chenchen   LI	(Ph: +61 2 62012055 )	ON-CAMPUS

Possible changes to your unit's learning activities and assessment items

As a result of the Australian Government's and or the ACT Government’s directives requiring physical distancing and restrictions on movement because of the COVID-19 pandemic, you may find that learning activities and/or assessment items in some units you are studying have changed. These changes will not be updated in the published Unit Outline but will be communicated to you via your unit’s UCLearn(Canvas) teaching site. The new learning activities and/or assessment items will continue to meet the unit's learning outcomes, as described in the Unit Outline.

New learning activities and/or assessment items are available on your unit's UCLearn(Canvas) teaching site. Please contact your Unit Convener with any questions.

Unit Outlines

To view your Unit Outline, click View to log in to MyUC and access this information, or visit your unit's online teaching site.

• UC College Trimester 1, 2021, ON-CAMPUS, UCC-BRUCE (202706) - View
• Semester 1, 2021, ON-CAMPUS, NSI-SL (202558) - View
• Semester 1, 2021, ON-CAMPUS, GBCA-MELB (204348) - View
• Semester 1, 2021, FLEXIBLE, BRUCE (203751) - View
• UC College Trimester 3, 2020, ON-CAMPUS, UCC-BRUCE (197765) - View
• Global Pathways Program Semester 2, 2020, ON-CAMPUS, SVKM (197770) - View
• Semester 2, 2020, ONLINE, BRUCE (197769) - View
• Semester 2, 2020, ON-CAMPUS, GBCA-MELB (203475) - View
• Semester 2, 2020, ON-CAMPUS, BRUCE (197768) - View
• UC College Trimester 1, 2020, ON-CAMPUS, UCC-BRUCE (197767) - View
• Semester 1, 2020, ONLINE, BRUCE (197751) - View
• Semester 1, 2020, ON-CAMPUS, NSI-SL (197750) - View
• Semester 1, 2020, ON-CAMPUS, BRUCE (197752) - View
• HKBU Trimester 3, 2019, ON-CAMPUS, HKBU (192555) - View
• UC College Trimester 3, 2019, ON-CAMPUS, UCC-BRUCE (192500) - View
• Global Pathways Program Semester 2, 2019, ON-CAMPUS, SVKM (192551) - View
• Semester 2, 2019, ONLINE, BRUCE (191497) - View
• Semester 2, 2019, ON-CAMPUS, GBCA-MELB (197221) - View
• Semester 2, 2019, ON-CAMPUS, BRUCE (187905) - View
• UC College Trimester 1, 2019, ON-CAMPUS, UCC-BRUCE (191974) - View
• Semester 1, 2019, ONLINE, BRUCE (191496) - View
• Semester 1, 2019, ON-CAMPUS, NSI-SL (191650) - View
• Semester 1, 2019, ON-CAMPUS, BRUCE (184586) - View

If a link to your Unit Outline is not displayed, please check back later. Unit Outlines are generally published by Week One of the relevant teaching period.

Syllabus

The aim of this unit is to give students an understanding of and a feel for the role of the marketing manager in both small, medium and large businesses and organisations in Australia and globally. The unit provides an introduction to the basic problems and practices in marketing management. This subject includes such topics as the marketing environment, analysing marketing opportunities and designing appropriate an marketing mix for different target markets.

Learning Outcomes

After successful completion of this unit, students will be able to:

1. Analyse domestic and international marketing environments and supply chains;

2. Design appropriate marketing strategies for specific market segments;

3. Critically evaluate marketing strategies and their impact on stakeholders including ethical considerations; and

4. Develop a marketing plan for a small business enterprise/charity/ public sector service / indigenous business(either hypothetical or based on a 'real' client.

Assessment Items

Contact Hours

Three hours of lecture and tutorials/workshops on-campus per week.

Prerequisites

None.

Corequisites

None.

Assumed Knowledge

None.

Incompatible Units

None.

Equivalent Units

6357 Introduction to Marketing

Work Integrated Learning

Simulation