Marketing Fundamentals (11176.2)

Availability

• UC - Canberra, Bruce

  Year	Teaching Period	Convener		Mode of Delivery
  2020	Semester 1	DR   Irfan   KHAN	(Ph: +61 2 62012742 )	ONLINE
  2020	Semester 1	DR   Irfan   KHAN	(Ph: +61 2 62012742 )	ON-CAMPUS
  2020	Semester 2	DR   Irfan   KHAN	(Ph: +61 2 62012742 )	ON-CAMPUS
  2020	Semester 2	DR   Irfan   KHAN	(Ph: +61 2 62012742 )	ONLINE

• UC - TAFE NSW Northern Sydney, St Leonard's

  Year	Teaching Period	Convener		Mode of Delivery
  2020	Semester 1	DR   Irfan   KHAN	(Ph: +61 2 62012742 )	ON-CAMPUS

• UC - University of Canberra College, Bruce

  Year	Teaching Period	Convener		Mode of Delivery
  2020	UC College Trimester 1	MISS   Chenchen   LI	(Ph: +61 2 62012055 )	ON-CAMPUS
  2020	UC College Trimester 3	MISS   Chenchen   LI	(Ph: +61 2 62012055 )	ON-CAMPUS

• UCI - SVKM's Institute of International Studies, Mumbai

  Year	Teaching Period	Convener		Mode of Delivery
  2020	Global Pathways Program Semester 2	DR   Irfan   KHAN	(Ph: +61 2 62012742 )	ON-CAMPUS

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Unit Outlines

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• UC College Trimester 1, 2020, ON-CAMPUS, UCC-BRUCE (197767) - View
• Semester 1, 2020, ONLINE, BRUCE (197751) - View
• Semester 1, 2020, ON-CAMPUS, NSI-SL (197750) - View
• Semester 1, 2020, ON-CAMPUS, BRUCE (197752) - View
• HKBU Trimester 3, 2019, ON-CAMPUS, HKBU (192555) - View
• UC College Trimester 3, 2019, ON-CAMPUS, UCC-BRUCE (192500) - View
• Global Pathways Program Semester 2, 2019, ON-CAMPUS, SVKM (192551) - View
• Semester 2, 2019, ONLINE, BRUCE (191497) - View
• Semester 2, 2019, ON-CAMPUS, GBCA-MELB (197221) - View
• Semester 2, 2019, ON-CAMPUS, BRUCE (187905) - View
• UC College Trimester 1, 2019, ON-CAMPUS, UCC-BRUCE (191974) - View
• Semester 1, 2019, ONLINE, BRUCE (191496) - View
• Semester 1, 2019, ON-CAMPUS, NSI-SL (191650) - View
• Semester 1, 2019, ON-CAMPUS, BRUCE (184586) - View

If a link to your Unit Outline is not displayed, please check back later. Unit Outlines are generally published by Week One of the relevant teaching period.

Syllabus

The aim of this unit is to give students an understanding of and a feel for the role of the marketing manager in both small, medium and large businesses and organisations in Australia and globally. The unit provides an introduction to the basic problems and practices in marketing management. This subject includes such topics as the marketing environment, analysing marketing opportunities and designing appropriate an marketing mix for different target markets.

Learning Outcomes

After successful completion of this unit, students will be able to:

1. Analyse domestic and international marketing environments and supply chains;

2. Design appropriate marketing strategies for specific market segments;

3. Critically evaluate marketing strategies and their impact on stakeholders including ethical considerations; and

4. Develop a marketing plan for a small business enterprise/charity/ public sector service / indigenous business(either hypothetical or based on a 'real' client.

Assessment Items

Contact Hours

Three hours of lecture and tutorials/workshops on-campus per week.

Prerequisites

None.

Corequisites

None.

Assumed Knowledge

None.

Incompatible Units

None.

Equivalent Units

6357 Introduction to Marketing