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Marketing Fundamentals (11176.2)

Level: Level 1 - Undergraduate Introductory Unit
Credit Points: 3
HECS Bands: 2, 3
Faculty: Faculty of Business, Government & Law
Discipline: Canberra Business School


Unit Outlines

To view your Unit Outline, click View to log in to MyUC and access this information, or visit your unit's online teaching site.

  • HKBU Trimester 3, 2019, ON-CAMPUS, HKBU (192555) - View
  • UC College Trimester 3, 2019, ON-CAMPUS, UCC-BRUCE (192500) - View
  • Global Pathways Program Semester 2, 2019, ON-CAMPUS, SVKM (192551) - View
  • Semester 2, 2019, ONLINE, BRUCE (191497) - View
  • Semester 2, 2019, ON-CAMPUS, GBCA-MELB (197221) - View
  • Semester 2, 2019, ON-CAMPUS, BRUCE (187905) - View
  • UC College Trimester 1, 2019, ON-CAMPUS, UCC-BRUCE (191974) - View
  • Semester 1, 2019, ONLINE, BRUCE (191496) - View
  • Semester 1, 2019, ON-CAMPUS, NSI-SL (191650) - View
  • Semester 1, 2019, ON-CAMPUS, BRUCE (184586) - View

If a link to your Unit Outline is not displayed, please check back later. Unit Outlines are generally published by Week One of the relevant teaching period.


The aim of this unit is to give students an understanding of and a feel for the role of the marketing manager in both small, medium and large businesses and organisations in Australia and globally. The unit provides an introduction to the basic problems and practices in marketing management. This subject includes such topics as the marketing environment, analysing marketing opportunities and designing appropriate an marketing mix for different target markets.

Learning Outcomes

After successful completion of this unit, students will be able to:

1. Analyse domestic and international marketing environments and supply chains;

2. Design appropriate marketing strategies for specific market segments;

3. Critically evaluate marketing strategies and their impact on stakeholders including ethical considerations; and

4. Develop a marketing plan for a small business enterprise/charity/ public sector service / indigenous business(either hypothetical or based on a 'real' client.

Contact Hours

Three hours of lecture and tutorials/workshops on-campus per week.





Assumed Knowledge


Incompatible Units


Equivalent Units

6357 Introduction to Marketing

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