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Marketing Fundamentals (11176.2)

Level: Level 1 - Undergraduate Introductory Unit
Credit Points: 3
HECS Bands: 2, 3
Faculty: Faculty of Business, Government & Law
Discipline: Canberra Business School

Availability

Possible changes to your unit's learning activities and assessment items

For the remainder of 2020, resulting from Australian Government's directives requiring physical distancing and restrictions on movement because of the COVID-19 pandemic, any exams that are required for assessment in a unit will be online exams. Online exams may also use online proctoring to help assure the academic integrity of those exams. Please contact your unit convener with any questions.

While the University has made efforts to ensure that Unit Outlines reflect a unit’s learning activities and assessment items, any changes to Australian Government directives because of the COVID-19 pandemic may require changes to these during the semester to ensure the safety and well being of students and staff. These changes will not be updated in the published unit outline, but will be communicated to you via your unit’s UCLearn(Canvas) teaching site. Any changes made will continue to meet the unit’s learning outcomes, as described in the Unit Outline.

Unit Outlines

To view your Unit Outline, click View to log in to MyUC and access this information, or visit your unit's online teaching site.

  • UC College Trimester 3, 2020, ON-CAMPUS, UCC-BRUCE (197765) - View
  • Global Pathways Program Semester 2, 2020, ON-CAMPUS, SVKM (197770) - View
  • Semester 2, 2020, ONLINE, BRUCE (197769) - View
  • Semester 2, 2020, ON-CAMPUS, GBCA-MELB (203475) - View
  • Semester 2, 2020, ON-CAMPUS, BRUCE (197768) - View
  • UC College Trimester 1, 2020, ON-CAMPUS, UCC-BRUCE (197767) - View
  • Semester 1, 2020, ONLINE, BRUCE (197751) - View
  • Semester 1, 2020, ON-CAMPUS, NSI-SL (197750) - View
  • Semester 1, 2020, ON-CAMPUS, BRUCE (197752) - View
  • HKBU Trimester 3, 2019, ON-CAMPUS, HKBU (192555) - View
  • UC College Trimester 3, 2019, ON-CAMPUS, UCC-BRUCE (192500) - View
  • Global Pathways Program Semester 2, 2019, ON-CAMPUS, SVKM (192551) - View
  • Semester 2, 2019, ONLINE, BRUCE (191497) - View
  • Semester 2, 2019, ON-CAMPUS, GBCA-MELB (197221) - View
  • Semester 2, 2019, ON-CAMPUS, BRUCE (187905) - View
  • UC College Trimester 1, 2019, ON-CAMPUS, UCC-BRUCE (191974) - View
  • Semester 1, 2019, ONLINE, BRUCE (191496) - View
  • Semester 1, 2019, ON-CAMPUS, NSI-SL (191650) - View
  • Semester 1, 2019, ON-CAMPUS, BRUCE (184586) - View

If a link to your Unit Outline is not displayed, please check back later. Unit Outlines are generally published by Week One of the relevant teaching period.

Syllabus

The aim of this unit is to give students an understanding of and a feel for the role of the marketing manager in both small, medium and large businesses and organisations in Australia and globally. The unit provides an introduction to the basic problems and practices in marketing management. This subject includes such topics as the marketing environment, analysing marketing opportunities and designing appropriate an marketing mix for different target markets.

Learning Outcomes

After successful completion of this unit, students will be able to:

1. Analyse domestic and international marketing environments and supply chains;

2. Design appropriate marketing strategies for specific market segments;

3. Critically evaluate marketing strategies and their impact on stakeholders including ethical considerations; and

4. Develop a marketing plan for a small business enterprise/charity/ public sector service / indigenous business(either hypothetical or based on a 'real' client.

Assessment Items

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Contact Hours

Three hours of lecture and tutorials/workshops on-campus per week.

Prerequisites

None.

Corequisites

None.

Assumed Knowledge

None.

Incompatible Units

None.

Equivalent Units

6357 Introduction to Marketing



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