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Business Research Methods (11172.2)

Level: Level 1 - Undergraduate Introductory Unit
Credit Points: 3
HECS Bands:

Band 3 2013-2020 (Expires 31 Dec 2020) Band 4 2021 (Commenced After 1 Jan 2021) Band 5 2021 (Commenced Before 1 Jan 2021)

Faculty: Faculty of Business, Government & Law
Discipline: Canberra Business School


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As a result of the Australian Government's and or the ACT Government’s directives requiring physical distancing and restrictions on movement because of the COVID-19 pandemic, you may find that learning activities and/or assessment items in some units you are studying have changed. These changes will not be updated in the published Unit Outline but will be communicated to you via your unit’s UCLearn(Canvas) teaching site. The new learning activities and/or assessment items will continue to meet the unit's learning outcomes, as described in the Unit Outline.

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Unit Outlines

To view your Unit Outline, click View to log in to MyUC and access this information, or visit your unit's online teaching site.

  • Semester 1, 2021, FLEXIBLE, BRUCE (203958) - View
  • Semester 2, 2020, ON-CAMPUS, BRUCE (197632) - View
  • Semester 1, 2020, ON-CAMPUS, GBCA-MELB (198940) - View
  • Semester 1, 2020, ON-CAMPUS, BRUCE (197630) - View
  • Semester 2, 2019, ON-CAMPUS, NSI-SL (191644) - View
  • Semester 2, 2019, ON-CAMPUS, BRUCE (184561) - View
  • Semester 1, 2019, ON-CAMPUS, BRUCE (184562) - View

If a link to your Unit Outline is not displayed, please check back later. Unit Outlines are generally published by Week One of the relevant teaching period.


To make appropriate and effective business decision, it is essential to have an understanding of the research process. Students will learn theoretical conceptualisations that chart the connections among the various factors operating in any given situation that are integral to business research and the basic principles of research design, literature review, sampling, data collection, data analysis and research proposal writing. Students will also be introduced to a range of relevant quantitative and qualitative business research techniques, including the applications of various analytical tools.

On completion of this unit, students will have a thorough understanding of research methodology, develop research skills and be able to formulate and present effective research reports. Such knowledge and skill will be highly applicable in both academic and business contexts.

Learning Outcomes

After successful completion of this unit, students will be able to:

1. Explain the importance of quantitative and qualitative research methods to business, the difference between qualitative and quantitative data and identify examples of each type of data;

2. Describe what research and research ethics are and understand the steps involved in the business research process;

3. Conduct a critical literature review;

4. Explain basic descriptive and inferential statistics;

5. Conduct basic statistical data analysis in a spread sheet environment; and

6. Develop and write a research proposal

Assessment Items

Contact Hours

One 2 hour lecture and one 1 hour tutorial on-campus per week.





Assumed Knowledge


Incompatible Units


Equivalent Units

9522 Business Research Methods

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