Business Research Methods (11172.2)
|Level:||Level 1 - Undergraduate Introductory Unit|
|HECS Bands:||2, 3|
|Faculty:||Faculty of Business, Government & Law|
|Discipline:||Canberra Business School|
UC - Canberra, Bruce
Year Teaching Period Convener Mode of Delivery 2020 Semester 1 DR Jennifer LOH (Ph: +61 2 62068371 ) ON-CAMPUS 2020 Semester 2 DR Jennifer LOH (Ph: +61 2 62068371 ) ON-CAMPUS
UC - Global Business College of Australia, Melbourne
Year Teaching Period Convener Mode of Delivery 2020 Semester 1 DR Jennifer LOH (Ph: +61 2 62068371 ) ON-CAMPUS
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To make appropriate and effective business decision, it is essential to have an understanding of the research process. Students will learn theoretical conceptualisations that chart the connections among the various factors operating in any given situation that are integral to business research and the basic principles of research design, literature review, sampling, data collection, data analysis and research proposal writing. Students will also be introduced to a range of relevant quantitative and qualitative business research techniques, including the applications of various analytical tools.
On completion of this unit, students will have a thorough understanding of research methodology, develop research skills and be able to formulate and present effective research reports. Such knowledge and skill will be highly applicable in both academic and business contexts.
After successful completion of this unit, students will be able to:
1. Explain the importance of quantitative and qualitative research methods to business, the difference between qualitative and quantitative data and identify examples of each type of data;
2. Describe what research and research ethics are and understand the steps involved in the business research process;
3. Conduct a critical literature review;
4. Explain basic descriptive and inferential statistics;
5. Conduct basic statistical data analysis in a spread sheet environment; and
6. Develop and write a research proposal
UC - Canberra, Bruce
- Semester 2, 2020
- Semester 1, 2020
- UC - Global Business College of Australia, Melbourne
One 2 hour lecture and one 1 hour tutorial on-campus per week.
9522 Business Research Methods
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