Digital Engagement and Analytics (11104.1)
|Level:||Intermediate Unit Level|
|Faculty:||Faculty of Arts and Design|
|Discipline:||School of Arts and Communications|
UC - Canberra, Bruce
Year Teaching Period Convener Mode of Delivery 2019 Semester 2 MS Prue ROBSON (Ph: ) ON-CAMPUS 2020 Semester 2 MS Prue ROBSON (Ph: ) ON-CAMPUS
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- Semester 2, 2019, ON-CAMPUS, BRUCE (190474) - View
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Your audiences are networked, they produce and curate their own media content across multiple platforms, and they are critical of what they consume. In this unit, we explore the complex relationship between you and your audience against the backdrop of a rapidly evolving media landscape. You learn how to use a range of digital and other communication tools to identify, understand, measure, target and creatively communicate with diverse audiences. You also learn how to develop and maintain meaningful relationships with your audience - a crucial skill for today's professional communicator.
After successful completion of this unit, students will be able to:
1. Demonstrate a conceptual and practical understanding of various digital and social media platforms and how to develop and adapt content for each;
2. Critique online engagement and campaigning techniques applied in diverse areas such as activist and social movements, government bureaucracies and political actors;
3. Apply technical expertise in identifying audiences and tracking reach through basic analytical tools; and
4. Understand the challenges of emerging and future technologies on the functions and processes of professional communication.
UC - Canberra, Bruce
Semester 2, 2019
On-Campus Attendance (Expected) and Online Content (ON-CAMPUS)
- A1 – Social Media Marketing Certification Exam (10% (Note: You must pass this assessment to pass the unit). )
- A2 – Social Media Campaign – Research + Strategy (Group) (40% (Group) )
- A3 – Social Media Campaign – Implementation + Evaluation (Individual) (50% (Individual) )
- On-Campus Attendance (Expected) and Online Content (ON-CAMPUS)
- Semester 2, 2019
One 1 hour lecture and one 2 hour interactive workshop on-campus per week.
9034 Digital PR and Media Relations.
- ARAR01 Bachelor of Arts/Bachelor of Communication and Media
- MGAR01 Bachelor of Business/ Bachelor of Communication and Media
- ARB101 Bachelor of Communication and Media (Corporate and Public Communication)
- ARSC02 Bachelor of Communication and Media/ Bachelor of Laws
- ARAR02 Bachelor of Design/Bachelor of Communication and Media
- SCAR01 Bachelor of Politics and International Relations/ Bachelor of Communication and Media
- ARMG01 Bachelor of Communication and Media/ Bachelor of Event and Tourism Management