Corporate and Public Communication Foundations (11103.1)
|Level:||Level 1 - Undergraduate Introductory Unit|
|Faculty:||Faculty of Arts and Design|
|Discipline:||School of Arts and Communications|
UC - Canberra, Bruce
Year Teaching Period Convener Mode of Delivery 2020 Semester 1 MS Prue ROBSON (Ph: +61 2 62012575 ) ON-CAMPUS
UC - University of Canberra College, Bruce
Year Teaching Period Convener Mode of Delivery 2020 UC College Trimester 2 MR James YOUNG (Ph: ) ON-CAMPUS
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- Semester 1, 2020, ON-CAMPUS, BRUCE (193905) - View
- Semester 1, 2019, ON-CAMPUS, BRUCE (184490) - View
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This unit examines the characteristics of the aligned industries of public relations, corporate and strategic communication and public affairs and how they support the private, public and not-for-profit sectors. You explore the fundamental theories underpinning these industries and their relationships with society and political and economic institutions; you are introduced to the core skills needed by professionals across a range of contexts and will master the core principles of clear communication through visual and written language.
After successful completion of this unit, students will be able to:
1. Analyse the basic theoretical paradigms that govern modern corporate and public communication practice and explore how they might fit within diverse political, cultural and social contexts;
2. Understand and apply core principles of writing and developing content for different formats; and
3. Explore the relevance of various ethical and moral codes to the ethos and practice of professional communication, including equality of voice and access, social and civic responsibility.
UC - Canberra, Bruce
- Semester 1, 2020
- Semester 1, 2019
One 1 hour lecture and one 2 hour interactive workshops and problem based learning activities on-campus per week.
9363 Principles of Public Relations.
- ARAR01 Bachelor of Arts/Bachelor of Communication and Media
- MGAR01 Bachelor of Business/ Bachelor of Communication and Media
- ARB101 Bachelor of Communication and Media (Corporate and Public Communication)
- ARSC02 Bachelor of Communication and Media/ Bachelor of Laws
- ARAR02 Bachelor of Design/Bachelor of Communication and Media
- SCAR01 Bachelor of Politics and International Relations/ Bachelor of Communication and Media
- ARMG01 Bachelor of Communication and Media/ Bachelor of Event and Tourism Management