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Corporate and Public Communication Foundations (11103.1)

Level: Level 1 - Undergraduate Introductory Unit
Credit Points: 3
HECS Bands: 1
Faculty: Faculty of Arts and Design
Discipline: School of Arts and Communications


Possible changes to your unit's learning activities and assessment items

For the remainder of 2020, resulting from Australian Government's directives requiring physical distancing and restrictions on movement because of the COVID-19 pandemic, any exams that are required for assessment in a unit will be online exams. Online exams may also use online proctoring to help assure the academic integrity of those exams. Please contact your unit convener with any questions.

While the University has made efforts to ensure that Unit Outlines reflect a unit’s learning activities and assessment items, any changes to Australian Government directives because of the COVID-19 pandemic may require changes to these during the semester to ensure the safety and well being of students and staff. These changes will not be updated in the published unit outline, but will be communicated to you via your unit’s UCLearn(Canvas) teaching site. Any changes made will continue to meet the unit’s learning outcomes, as described in the Unit Outline.

Unit Outlines

To view your Unit Outline, click View to log in to MyUC and access this information, or visit your unit's online teaching site.

  • UC College Trimester 2, 2020, ON-CAMPUS, UCC-BRUCE (203249) - View
  • Semester 1, 2020, ON-CAMPUS, BRUCE (193905) - View
  • Semester 1, 2019, ON-CAMPUS, BRUCE (184490) - View

If a link to your Unit Outline is not displayed, please check back later. Unit Outlines are generally published by Week One of the relevant teaching period.


This unit examines the characteristics of the aligned industries of public relations, corporate and strategic communication and public affairs and how they support the private, public and not-for-profit sectors. You explore the fundamental theories underpinning these industries and their relationships with society and political and economic institutions; you are introduced to the core skills needed by professionals across a range of contexts and will master the core principles of clear communication through visual and written language.

Learning Outcomes

After successful completion of this unit, students will be able to:

1. Analyse the basic theoretical paradigms that govern modern corporate and public communication practice and explore how they might fit within diverse political, cultural and social contexts;

2. Understand and apply core principles of writing and developing content for different formats; and

3. Explore the relevance of various ethical and moral codes to the ethos and practice of professional communication, including equality of voice and access, social and civic responsibility.

Assessment Items

Contact Hours

One 1 hour lecture and one 2 hour interactive workshops and problem based learning activities on-campus per week.





Assumed Knowledge


Incompatible Units


Equivalent Units

9363 Principles of Public Relations.

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