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Corporate and Public Communication Foundations (11103.1)

Level: Introductory Unit Level
Credit Points: 3
HECS Bands: 1
Faculty: Faculty of Arts and Design
Discipline: School of Arts and Communications

Availability

Unit Outlines

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  • Semester 1, 2019, ON-CAMPUS, BRUCE (184490) - View

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Syllabus

This unit examines the characteristics of the aligned industries of public relations, corporate and strategic communication and public affairs and how they support the private, public and not-for-profit sectors. You explore the fundamental theories underpinning these industries and their relationships with society and political and economic institutions; you are introduced to the core skills needed by professionals across a range of contexts and will master the core principles of clear communication through visual and written language.

Learning Outcomes

After successful completion of this unit, students will be able to:

1. Analyse the basic theoretical paradigms that govern modern corporate and public communication practice and explore how they might fit within diverse political, cultural and social contexts;

2. Understand and apply core principles of writing and developing content for different formats; and

3. Explore the relevance of various ethical and moral codes to the ethos and practice of professional communication, including equality of voice and access, social and civic responsibility.

Assessment Items

Contact Hours

One 1 hour lecture and one 2 hour interactive workshops and problem based learning activities on-campus per week.

Prerequisites

None.

Corequisites

None.

Assumed Knowledge

None.

Incompatible Units

None.

Equivalent Units

9363 Principles of Public Relations.



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