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Global Brand Communication (11102.1)

Level: Level 3 - Undergraduate Advanced Unit
Credit Points: 3
HECS Bands: 1
Faculty: Faculty of Arts and Design
Discipline: School of Arts and Communications


Unit Outlines

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  • Semester 2, 2019, ON-CAMPUS, BRUCE (184489) - View

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In this unit you will analyse contemporary issues and their potential impact on international marketing communication in the context of the economic, political, social, technological, and cultural arena. This will involve crossing borders, reviewing methodologies, research, case studies and creative appeals, all within international legislative and regulatory protocols. A key goal is to broaden your knowledge of the global marketing communication while exposing you to the insights and strategies which include diversity and various communication approaches and styles.

Learning Outcomes

After successful completion of this unit, students will be able to:

1. Apply communication knowledge and practices in response to global brand communication problems;

2. Analyse the volatile and changeable nature of global communication strategies and their relative value in different markets; and

3. Evaluate the issues facing the global marketplace and their influence on the marketing communication decision-making processes.

Assessment Items



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