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Global Brand Communication (11102.1)

Level: Level 3 - Undergraduate Advanced Unit
Credit Points: 3
HECS Bands: 1
Faculty: Faculty of Arts and Design
Discipline: School of Arts and Communications


Possible changes to your unit's learning activities and assessment items

For the remainder of 2020, resulting from Australian Government's directives requiring physical distancing and restrictions on movement because of the COVID-19 pandemic, any exams that are required for assessment in a unit will be online exams. Online exams may also use online proctoring to help assure the academic integrity of those exams. Please contact your unit convener with any questions.

While the University has made efforts to ensure that Unit Outlines reflect a unit’s learning activities and assessment items, any changes to Australian Government directives because of the COVID-19 pandemic may require changes to these during the semester to ensure the safety and well being of students and staff. These changes will not be updated in the published unit outline, but will be communicated to you via your unit’s UCLearn(Canvas) teaching site. Any changes made will continue to meet the unit’s learning outcomes, as described in the Unit Outline.

Unit Outlines

To view your Unit Outline, click View to log in to MyUC and access this information, or visit your unit's online teaching site.

  • Semester 2, 2020, ON-CAMPUS, BRUCE (195968) - View
  • Semester 2, 2019, ON-CAMPUS, BRUCE (184489) - View

If a link to your Unit Outline is not displayed, please check back later. Unit Outlines are generally published by Week One of the relevant teaching period.


In this unit you will analyse contemporary issues and their potential impact on international marketing communication in the context of the economic, political, social, technological, and cultural arena. This will involve crossing borders, reviewing methodologies, research, case studies and creative appeals, all within international legislative and regulatory protocols. A key goal is to broaden your knowledge of the global marketing communication while exposing you to the insights and strategies which include diversity and various communication approaches and styles.

Learning Outcomes

After successful completion of this unit, students will be able to:

1. Apply communication knowledge and practices in response to global brand communication problems;

2. Analyse the volatile and changeable nature of global communication strategies and their relative value in different markets; and

3. Evaluate the issues facing the global marketplace and their influence on the marketing communication decision-making processes.

Assessment Items



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