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Global Brand Communication (11102.1)

Level: Advanced Unit Level
Credit Points: 3
HECS Bands: 1
Faculty: Faculty of Arts and Design
Discipline: School of Arts and Communications

Availability

Unit Outlines

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  • Semester 2, 2019, ON-CAMPUS, BRUCE (184489) - View

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Syllabus

In this unit you will analyse contemporary issues and their potential impact on international marketing communication in the context of the economic, political, social, technological, and cultural arena. This will involve crossing borders, reviewing methodologies, research, case studies and creative appeals, all within international legislative and regulatory protocols. A key goal is to broaden your knowledge of the global marketing communication while exposing you to the insights and strategies which include diversity and various communication approaches and styles.

Learning Outcomes

After successful completion of this unit, students will be able to:

1. Apply communication knowledge and practices in response to global brand communication problems;

2. Analyse the volatile and changeable nature of global communication strategies and their relative value in different markets; and

3. Evaluate the issues facing the global marketplace and their influence on the marketing communication decision-making processes.

Assessment Items

Contact Hours

One 2 hour interactive workshops and problem based learning activity and one 1 hour lecture on-campus per week.

Prerequisites

None.

Corequisites

None.

Assumed Knowledge

None.

Incompatible Units

None.

Equivalent Units

7839 Transnational Advertising and 6380 International Marketing.



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