Stakeholder Engagement (11101.1)
|Level:||Level 2 - Undergraduate Intermediate Unit|
|Faculty:||Faculty of Arts and Design|
|Discipline:||School of Arts and Communications|
UC - Canberra, Bruce
Year Teaching Period Convener Mode of Delivery 2020 Semester 2 MS Prue ROBSON (Ph: +61 2 62012575 ) ON-CAMPUS 2020 Semester 2 MS Prue ROBSON (Ph: +61 2 62012575 ) ONLINE
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- Semester 2, 2019, ON-CAMPUS, BRUCE (184440) - View
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In this unit you will explore the art of relationship building with stakeholders, including appraisals of partnership formation, analysing undercurrents, and assessing opportunities and threats. You will review various stakeholder engagement frameworks and learn how to manage relationships through strong rapport and enhanced working processes. A review of communication techniques, including resolving conflict and managing expectations, is also undertaken where you will learn how to assess human interaction with key stakeholders and within complex organisations.
After successful completion of this unit, students will be able to:
1. Build productive and trusting relationships with stakeholders by establishing rapport and managing expectations;
2. Analyse and evaluate opportunities and threats in relationships with stakeholders, and construct effective solutions; and
3. Execute successful communication strategies, selling, negotiation and presentation techniques with key stakeholders.
UC - Canberra, Bruce
- Semester 2, 2019
One 2 hour interactive workshop and problem based learning activity and one 1 hour lecture per week.
11096 Foundations of Marketing Communication AND 12 credit points.
9018 Agent-Client Relationships.
- ARAR01 Bachelor of Arts/Bachelor of Communication and Media
- MGAR01 Bachelor of Business/ Bachelor of Communication and Media
- ARB103 Bachelor of Communication and Media (Marketing Communication)
- ARSC02 Bachelor of Communication and Media/ Bachelor of Laws
- ARAR02 Bachelor of Design/Bachelor of Communication and Media
- SCAR01 Bachelor of Politics and International Relations/ Bachelor of Communication and Media
- ARMG01 Bachelor of Communication and Media/ Bachelor of Event and Tourism Management