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The Craft of Creative Communication (11100.1)

Level: Level 3 - Undergraduate Advanced Unit
Credit Points: 3
HECS Bands: 1
Faculty: Faculty of Arts and Design
Discipline: School of Arts and Communications


Unit Outlines

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  • Semester 1, 2020, ON-CAMPUS, BRUCE (193931) - View
  • Semester 1, 2019, ON-CAMPUS, BRUCE (184435) - View

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In this unit you will apply the creative process and thinking for a variety of media platforms, making the leap from strategy to creative executions. This includes art direction and writing copy and considers psychological appeals, selling strategies and various creative practices. Emphasis is placed on crafting imaginative and compelling messages that deliver on consumer insights, derived from the strategy. You learn how to explore creative development approaches to produce comprehensive, creative solutions that are amenable to multiple executions.

Learning Outcomes

After successful completion of this unit, students will be able to:

1. Write engaging and effective commercial communication copy and design engaging visuals for any medium;

2. Think creatively, critically, visually and strategically in a Marketing Communication context; and

3. Generate creative communication solutions and adapt content and style to suit different applications and media.

Assessment Items



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