Managing Brands (11097.1)
|Level:||Level 1 - Undergraduate Introductory Unit|
|Faculty:||Faculty of Arts and Design|
|Discipline:||School of Arts and Communications|
UC - Canberra, Bruce
Year Teaching Period Convener Mode of Delivery 2020 Winter Term MRS Shara RANASINGHE (Ph: +61 2 62012274 ) ON-CAMPUS 2020 Semester 2 MRS Shara RANASINGHE (Ph: +61 2 62012274 ) ON-CAMPUS
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- Semester 2, 2019, ON-CAMPUS, BRUCE (184412) - View
- Winter Term, 2019, ON-CAMPUS, BRUCE (191825) - View
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In this unit you will appraise brands, the most important intangible asset of any business, along with relevant underlying associations, perceived quality, and related proprietary resources. You learn about why brands matter, what they mean to consumers, and how organisations successfully manage them. We do this in the context of the various private, public and not-for profit (NFP) sectors by reviewing major theories, principles and tools of brand management. As a brand manager you will delve into the elements of brand techniques, stakeholder analysis, assist in product/service development, track performance, manage pricing/distribution and develop new business opportunities.
After successful completion of this unit, students be able to:
1. Interpret what a brand is and the key elements of brand management;
2. Analyse branding techniques for different sectors and audiences, and apply these to a variety of different issues; and
3. Work effectively in a team to execute a brand presentation to sustain a brand over time.
UC - Canberra, Bruce
- Semester 2, 2019
- Winter Term, 2019
One 1.5 hour interactive workshop and problem based learning activity on-campus and one 1.5 hour lecture on-campus per week.
9118 Brand Management.
- ARAR01 Bachelor of Arts/Bachelor of Communication and Media
- MGAR01 Bachelor of Business/ Bachelor of Communication and Media
- ARB101 Bachelor of Communication and Media (Corporate and Public Communication)
- ARB103 Bachelor of Communication and Media (Marketing Communication)
- ARSC02 Bachelor of Communication and Media/ Bachelor of Laws
- ARAR02 Bachelor of Design/Bachelor of Communication and Media
- SCAR01 Bachelor of Politics and International Relations/ Bachelor of Communication and Media
- ARMG01 Bachelor of Communication and Media/ Bachelor of Event and Tourism Management