Foundations of Marketing Communication (11096.1)
|Level:||Introductory Unit Level|
|Faculty:||Faculty of Arts and Design|
|Discipline:||School of Arts and Communications|
UC - Canberra, Bruce
Year Teaching Period Convener Mode of Delivery 2019 Semester 1 MR Shaun CHEAH (Ph: +61 2 62012057 ) ON-CAMPUS 2020 Semester 1 MR Shaun CHEAH (Ph: +61 2 62012057 ) ON-CAMPUS
UC - University of Canberra College, Bruce
Year Teaching Period Convener Mode of Delivery 2019 UC College Trimester 1 MISS Chenchen LI (Ph: +61 2 62012055 ) ON-CAMPUS 2020 UC College Trimester 1 MISS Chenchen LI (Ph: +61 2 62012055 ) ON-CAMPUS 2020 UC College Trimester 3 MISS Chenchen LI (Ph: +61 2 62012055 ) ON-CAMPUS
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- UC College Trimester 1, 2019, ON-CAMPUS, UCC-BRUCE (191969) - View
- Semester 1, 2019, ON-CAMPUS, BRUCE (184411) - View
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This unit will introduce you to the study of marketing communication within the current state of the industry. You will explore the changes and key innovations that have occurred in the communication and media landscape. In particular, you will investigate the integrated nature of marketing communication and develop a full appreciation of advertising, direct marketing, digital, packaging, public relations, merchandising, point-of-sale, sponsorships and more, all in a contemporary professional practice environment. The focus is on the broader context and we will discuss, present, and critically evaluate the processes and issues using appropriate theories and terminologies.
After successful completion of this unit, students will be able to:
1. Describe the key principles and multidisciplinary study underpinning marketing communication;
2. Explain the various aspects of the professional practice in the context of integrated marketing communication; and
3. Apply the basic context within which marketing communication is located, including markets and processes, to include theories of communication and persuasion.
- UC - Canberra, Bruce
- UC - University of Canberra College, Bruce
One 1 hour lecture and 2 hour tutorial.
9496 Principles of Marketing Communication.
- ARAR01 Bachelor of Arts/Bachelor of Communication and Media
- MGAR01 Bachelor of Business/ Bachelor of Communication and Media
- ARB103 Bachelor of Communication and Media (Marketing Communication)
- ARSC02 Bachelor of Communication and Media/ Bachelor of Laws
- ARAR02 Bachelor of Design/Bachelor of Communication and Media
- SCAR01 Bachelor of Politics and International Relations/ Bachelor of Communication and Media
- ARMG01 Bachelor of Communication and Media/ Bachelor of Event and Tourism Management
- 951AA Diploma of Communication
- 952AA Diploma of Communication (Extended)