Advocacy and Influence: Shaping Public Opinion (11091.1)
|Level:||Level 3 - Undergraduate Advanced Unit|
|Faculty:||Faculty of Arts and Design|
|Discipline:||School of Arts and Communications|
UC - Canberra, Bruce
Year Teaching Period Convener Mode of Delivery 2020 Semester 2 DR Caroline FISHER (Ph: +61 2 62012545 ) ON-CAMPUS
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- Semester 2, 2019, ON-CAMPUS, BRUCE (184286) - View
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This unit provides you with an understanding of journalism and professional communication in a political, activist and social context, and how these industries can influence public opinion and policy and drive issues onto the political and public agenda. In this unit you will explore foundations of persuasive communication, propaganda and rhetoric by examining elections, campaigns and mediated political communication. You will dissect the role of media advisors, image-makers, political journalists and lobbyists in the creation of news and policy. You will also examine Parliamentary processes and democratic representation and how not-for-profits, industry associations, corporations and individuals participate in and influence the democratic process with the help of communications professionals.
After successful completion of this unit, students will be able to:
1. Critique the different approaches to persuasive and propagandist communication and how they are applied in different cultural and political contexts around the world;
2. Critically examine the role of media and communications in the formation of public opinion and public policy through analytical research of campaigns, social media and other appropriate communication outputs; and
3. Analyse Parliamentary and advocacy processes as they relate to contemporary theories of democratic communication and public representation.
Three hours of on-campus interactive workshops per week.
Students need to have completed 36 credit points to enrol in this unit.
9303 Journalism and Society 8127 Journalism and Political Process 8125 Campaigns Election and Lobbying 9024 Introduction to Political Communication
- ARAR01 Bachelor of Arts/Bachelor of Communication and Media
- MGAR01 Bachelor of Business/ Bachelor of Communication and Media
- ARB101 Bachelor of Communication and Media (Corporate and Public Communication)
- ARB102 Bachelor of Communication and Media (Journalism)
- ARSC02 Bachelor of Communication and Media/ Bachelor of Laws
- ARAR02 Bachelor of Design/Bachelor of Communication and Media
- SCAR01 Bachelor of Politics and International Relations/ Bachelor of Communication and Media
- 158JA Bachelor of Public Health
- ARMG01 Bachelor of Communication and Media/ Bachelor of Event and Tourism Management