Professional Evidence (Communication and Media) (11083.1)
|Level:||Advanced Unit Level|
|Faculty:||Faculty of Arts and Design|
|Discipline:||School of Arts and Communications|
UC - Canberra, Bruce
Year Teaching Period Convener Mode of Delivery 2019 Semester 1 MR Simon BRADY (Ph: +61 2 62012587 ) ON-CAMPUS 2019 Semester 2 MRS Shara RANASINGHE (Ph: +61 2 62012274 ) ON-CAMPUS 2020 Semester 1 MR Simon BRADY (Ph: +61 2 62012587 ) ON-CAMPUS 2020 Semester 2 MRS Shara RANASINGHE (Ph: +61 2 62012274 ) ON-CAMPUS
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- Semester 2, 2019, ON-CAMPUS, BRUCE (184233) - View
- Semester 1, 2019, ON-CAMPUS, BRUCE (190329) - View
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In this final capstone unit you will draw together the theoretical, practical and professional skills and knowledge acquired throughout your degree and demonstrate this in significant real-world products (projects or research) that are developed and delivered with your peers and academic supervisors for real clients. You will be guided in the transition to your career by understanding where, when and how to apply for professional work and you will reflect on your learning, understanding of professionalism and career-readiness through your e-portfolio.
After successful completion of this unit, students will be able to:
1. Demonstrate career-readiness, a clear professional identity, and insight into the skills, knowledge and personal attributes necessary to meet the standards of performance and practice expected by their profession;
2. Critically reflect on their learning and the development of skills throughout their course; consider their ongoing development into their professional lives; and
3. Critically analyse the impact of individual actions on others in professional settings and the impact of the profession on society;
4. Synthesise high-level conceptual and practical understanding and disciplinary knowledge to develop useful solutions to real-world problems.
UC - Canberra, Bruce
- Semester 2, 2019
Semester 1, 2019
On-Campus Attendance (Expected) and Online Content (ON-CAMPUS)
- Advertising / Public Relations stream Assessment 2 - Weekly milestones (20% )
- Journalism / Sports Media stream Assessment 1 - Story pitch (20% )
- Assessment overview The assessment items for both streams have been tailored to ensure students produce work that reflects the key learning from their degree and the type of output that will be expected in the respective professions/industries. ()
- Advertising / Public Relations stream Assessment 1 - Introductory group video (20% )
- Journalism / Sports Media stream Assessment 2 - Part B - Draft text feature (10% )
- Advertising / Public Relations stream Assessment 3 - Part A - Campaign Report (35% )
- Advertising / Public Relations stream Assessment 3 - Part B - Pitch presentation (25% )
- Journalism / Sports Media stream Assessment 3 - Part A - Audio/video feature (30% )
- Journalism / Sports Media stream Assessment 2 - Part A - Audio/video progress report (10% )
- Journalism / Sports Media stream Assessment 3 - Part B - Text feature (30% )
- On-Campus Attendance (Expected) and Online Content (ON-CAMPUS)
One 2 hour workshop/masterclass on-campus and one 1 hour online forum per week.
Must have passed 60 credit points from any course in the Bachelor of Communication and Media program, including 11018 Professional Practice 2: Work Integrated Learning.
- ARAR01 Bachelor of Arts/Bachelor of Communication and Media
- MGAR01 Bachelor of Business/ Bachelor of Communication and Media
- ARB101 Bachelor of Communication and Media (Corporate and Public Communication)
- ARB102 Bachelor of Communication and Media (Journalism)
- ARB103 Bachelor of Communication and Media (Marketing Communication)
- ARB104 Bachelor of Communication and Media (Sports Media)
- ARSC02 Bachelor of Communication and Media/ Bachelor of Laws
- ARAR02 Bachelor of Design/Bachelor of Communication and Media
- SCAR01 Bachelor of Politics and International Relations/ Bachelor of Communication and Media
- ARMG01 Bachelor of Communication and Media/ Bachelor of Event and Tourism Management