Engaging Audiences (11082.1)
|Level:||Level 1 - Undergraduate Introductory Unit|
|Faculty:||Faculty of Arts and Design|
|Discipline:||School of Arts and Communications|
UC - Canberra, Bruce
Year Teaching Period Convener Mode of Delivery 2020 Semester 2 DR Catherine PAGE JEFFERY (Ph: +61 2 62068725 ) ON-CAMPUS 2021 Semester 2 DR Catherine PAGE JEFFERY (Ph: +61 2 62068725 ) ON-CAMPUS
UC - University of Canberra College, Bruce
Year Teaching Period Convener Mode of Delivery 2021 UC College Trimester 2 MISS Chenchen LI (Ph: +61 2 62012055 ) ON-CAMPUS
Possible changes to your unit's learning activities and assessment items
For the remainder of 2020, resulting from Australian Government's directives requiring physical distancing and restrictions on movement because of the COVID-19 pandemic, any exams that are required for assessment in a unit will be online exams. Online exams may also use online proctoring to help assure the academic integrity of those exams. Please contact your unit convener with any questions.
While the University has made efforts to ensure that Unit Outlines reflect a unit’s learning activities and assessment items, any changes to Australian Government directives because of the COVID-19 pandemic may require changes to these during the semester to ensure the safety and well being of students and staff. These changes will not be updated in the published unit outline, but will be communicated to you via your unit’s UCLearn(Canvas) teaching site. Any changes made will continue to meet the unit’s learning outcomes, as described in the Unit Outline.
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- Semester 2, 2020, ON-CAMPUS, BRUCE (195511) - View
- Semester 2, 2019, ON-CAMPUS, BRUCE (184207) - View
- UC College Trimester 2, 2019, ON-CAMPUS, UCC-BRUCE (192480) - View
- Winter Term, 2019, ON-CAMPUS, BRUCE (192525) - View
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Your audiences are networked, they produce and curate their own media content across multiple platforms, and they are critical of what they consume. In this unit, we explore the complex relationship between you and your audience against the backdrop of a rapidly evolving media landscape. We interrogate the notion of audience in the 21st century: Who are they? What do we know about them? What role do they play? How can we connect with them in meaningful ways? You learn how to use a range of digital and other communication tools to identify, understand, measure, target and communicate with diverse audiences. You also learn how to develop and maintain meaningful relationships with your audience - a crucial skill for today's professional communicator.
After successful completion of this unit, students will be able to:
1. Develop a fundamental critical understanding of audiences in the context of the current communication and media environment;
2. Discuss and analyse the complex relationship - including rights and responsibilities - between professional communicators, organisations and the audiences with which they engage;
3. Develop foundational skills in audience identification, analysis and targeting using a range of industry relevant tools; and
4. Demonstrate communication skills with people from diverse backgrounds.
UC - Canberra, Bruce
Semester 2, 2020
- On-Campus Attendance (Expected) and Online Content (ON-CAMPUS)
- Semester 2, 2019
- Winter Term, 2019
- Semester 2, 2020
- UC - University of Canberra College, Bruce
2.5 hours consisting of an on-campus lecture and interactive workshop per week.
- ARAR01 Bachelor of Arts/Bachelor of Communication and Media
- MGAR01 Bachelor of Business/ Bachelor of Communication and Media
- ARB101 Bachelor of Communication and Media (Corporate and Public Communication)
- ARB102 Bachelor of Communication and Media (Journalism)
- ARB103 Bachelor of Communication and Media (Marketing Communication)
- ARB104 Bachelor of Communication and Media (Sports Media)
- ARMG01 Bachelor of Communication and Media/ Bachelor of Event and Tourism Management
- ARSC02 Bachelor of Communication and Media/ Bachelor of Laws
- ARAR02 Bachelor of Design/Bachelor of Communication and Media
- SCAR01 Bachelor of Politics and International Relations/ Bachelor of Communication and Media
- 951AA Diploma of Communication
- 952AA Diploma of Communication (Extended)