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Engaging Audiences (11082.1)

Level: Level 1 - Undergraduate Introductory Unit
Credit Points: 3
HECS Bands: 1
Faculty: Faculty of Arts and Design
Discipline: School of Arts and Communications


Possible changes to your unit's learning activities and assessment items

For the remainder of 2020, resulting from Australian Government's directives requiring physical distancing and restrictions on movement because of the COVID-19 pandemic, any exams that are required for assessment in a unit will be online exams. Online exams may also use online proctoring to help assure the academic integrity of those exams. Please contact your unit convener with any questions.

While the University has made efforts to ensure that Unit Outlines reflect a unit’s learning activities and assessment items, any changes to Australian Government directives because of the COVID-19 pandemic may require changes to these during the semester to ensure the safety and well being of students and staff. These changes will not be updated in the published unit outline, but will be communicated to you via your unit’s UCLearn(Canvas) teaching site. Any changes made will continue to meet the unit’s learning outcomes, as described in the Unit Outline.

Unit Outlines

To view your Unit Outline, click View to log in to MyUC and access this information, or visit your unit's online teaching site.

  • Semester 2, 2020, ON-CAMPUS, BRUCE (195511) - View
  • Semester 2, 2019, ON-CAMPUS, BRUCE (184207) - View
  • UC College Trimester 2, 2019, ON-CAMPUS, UCC-BRUCE (192480) - View
  • Winter Term, 2019, ON-CAMPUS, BRUCE (192525) - View

If a link to your Unit Outline is not displayed, please check back later. Unit Outlines are generally published by Week One of the relevant teaching period.


Your audiences are networked, they produce and curate their own media content across multiple platforms, and they are critical of what they consume. In this unit, we explore the complex relationship between you and your audience against the backdrop of a rapidly evolving media landscape. We interrogate the notion of audience in the 21st century: Who are they? What do we know about them? What role do they play? How can we connect with them in meaningful ways? You learn how to use a range of digital and other communication tools to identify, understand, measure, target and communicate with diverse audiences. You also learn how to develop and maintain meaningful relationships with your audience - a crucial skill for today's professional communicator.

Learning Outcomes

After successful completion of this unit, students will be able to:

1. Develop a fundamental critical understanding of audiences in the context of the current communication and media environment;

2. Discuss and analyse the complex relationship - including rights and responsibilities - between professional communicators, organisations and the audiences with which they engage;

3. Develop foundational skills in audience identification, analysis and targeting using a range of industry relevant tools; and

4. Demonstrate communication skills with people from diverse backgrounds.

Assessment Items

Contact Hours

2.5 hours consisting of an on-campus lecture and interactive workshop per week.





Assumed Knowledge


Incompatible Units


Equivalent Units


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