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Engaging Audiences (11082.1)

Level: Introductory Unit Level
Credit Points: 3
HECS Bands: 1
Faculty: Faculty of Arts and Design
Discipline: School of Arts and Communications


Unit Outlines

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  • Semester 2, 2019, ON-CAMPUS, BRUCE (184207) - View
  • UC College Trimester 2, 2019, ON-CAMPUS, UCC-BRUCE (192480) - View
  • Winter Term, 2019, ON-CAMPUS, BRUCE (192525) - View

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Your audiences are networked, they produce and curate their own media content across multiple platforms, and they are critical of what they consume. In this unit, we explore the complex relationship between you and your audience against the backdrop of a rapidly evolving media landscape. We interrogate the notion of audience in the 21st century: Who are they? What do we know about them? What role do they play? How can we connect with them in meaningful ways? You learn how to use a range of digital and other communication tools to identify, understand, measure, target and communicate with diverse audiences. You also learn how to develop and maintain meaningful relationships with your audience - a crucial skill for today's professional communicator.

Learning Outcomes

After successful completion of this unit, students will be able to:

1. Develop a fundamental critical understanding of audiences in the context of the current communication and media environment;

2. Discuss and analyse the complex relationship - including rights and responsibilities - between professional communicators, organisations and the audiences with which they engage;

3. Develop foundational skills in audience identification, analysis and targeting using a range of industry relevant tools; and

4. Demonstrate communication skills with people from diverse backgrounds.

Assessment Items

Contact Hours

2.5 hours consisting of an on-campus lecture and interactive workshop per week.





Assumed Knowledge


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Equivalent Units


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