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Producing Credible Communication (11081.1)

Level: Intermediate Unit Level
Credit Points: 3
HECS Bands: 1
Faculty: Faculty of Arts and Design
Discipline: School of Arts and Communications

Availability

Unit Outlines

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  • Semester 2, 2019, ON-CAMPUS, BRUCE (184210) - View

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Syllabus

If knowledge is power, then the communication and media industries are among the most powerful industries in the world. Whether you're investigating a story, selling a product, promoting a cause, or seeking to change social behaviour, targeted research is crucial for producing effective communication. In this unit, we aim to heighten your curiosity and inspire you to critically engage with the world around you. You examine the relationship between knowledge, truth and power using real world case studies in the media industries, encouraging you to critique what you see, hear and read. You discover the many benefits of research as a strategy for industry and for university, and the many ways of creating and transforming raw data into legitimate and compelling communication.

Learning Outcomes

After successful completion of this unit, students will be able to:

1. Summarise and differentiate the relationship between knowledge, truth and power in the context of the communication and media industries;

2. Develop fundamental critical skills in knowledge verification, interpretation and delivery via traditional and digital platforms;

3. Demonstrate fundamental skills in knowledge creation and the conduct of research for communication and media industry and research; and

4. Work in teams to identify and then provide solutions to a research problem.

Assessment Items

Contact Hours

2.5 hours consisting of an on-campus lecture and interactive workshop per week.

Prerequisites

None.

Corequisites

None.

Assumed Knowledge

None.

Incompatible Units

None.

Equivalent Units

None.



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