Producing Credible Communication (11081.1)
|Level:||Level 1 - Undergraduate Introductory Unit|
|Faculty:||Faculty of Arts and Design|
|Discipline:||School of Arts and Communications|
UC - University of Canberra College, Bruce
Year Teaching Period Convener Mode of Delivery 2020 UC College Trimester 1 MISS Chenchen LI (Ph: +61 2 62012055 ) ON-CAMPUS
UC - Canberra, Bruce
Year Teaching Period Convener Mode of Delivery 2020 Semester 2 DR Amy JOHNSON (Ph: +61 2 62012749 ) ON-CAMPUS
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- UC College Trimester 1, 2020, ON-CAMPUS, UCC-BRUCE (198839) - View
- Semester 2, 2019, ON-CAMPUS, BRUCE (184210) - View
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If knowledge is power, then the communication and media industries are among the most powerful industries in the world. Whether you're investigating a story, selling a product, promoting a cause, or seeking to change social behaviour, targeted research is crucial for producing effective communication. In this unit, we aim to heighten your curiosity and inspire you to critically engage with the world around you. You examine the relationship between knowledge, truth and power using real world case studies in the media industries, encouraging you to critique what you see, hear and read. You discover the many benefits of research as a strategy for industry and for university, and the many ways of creating and transforming raw data into legitimate and compelling communication.
After successful completion of this unit, students will be able to:
1. Summarise and differentiate the relationship between knowledge, truth and power in the context of the communication and media industries;
2. Develop fundamental critical skills in knowledge verification, interpretation and delivery via traditional and digital platforms;
3. Demonstrate fundamental skills in knowledge creation and the conduct of research for communication and media industry and research; and
4. Work in teams to identify and then provide solutions to a research problem.
- UC - Canberra, Bruce
- UC - University of Canberra College, Bruce
2.5 hours consisting of an on-campus lecture and interactive workshop per week.
- ARAR01 Bachelor of Arts/Bachelor of Communication and Media
- MGAR01 Bachelor of Business/ Bachelor of Communication and Media
- ARB101 Bachelor of Communication and Media (Corporate and Public Communication)
- ARB102 Bachelor of Communication and Media (Journalism)
- ARB103 Bachelor of Communication and Media (Marketing Communication)
- ARB104 Bachelor of Communication and Media (Sports Media)
- ARSC02 Bachelor of Communication and Media/ Bachelor of Laws
- ARAR02 Bachelor of Design/Bachelor of Communication and Media
- SCAR01 Bachelor of Politics and International Relations/ Bachelor of Communication and Media
- ARMG01 Bachelor of Communication and Media/ Bachelor of Event and Tourism Management