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Producing Credible Communication (11081.1)

Level: Level 1 - Undergraduate Introductory Unit
Credit Points: 3
HECS Bands: 1
Faculty: Faculty of Arts and Design
Discipline: School of Arts and Communications


Possible changes to your unit's learning activities and assessment items

For the remainder of 2020, resulting from Australian Government's directives requiring physical distancing and restrictions on movement because of the COVID-19 pandemic, any exams that are required for assessment in a unit will be online exams. Online exams may also use online proctoring to help assure the academic integrity of those exams. Please contact your unit convener with any questions.

While the University has made efforts to ensure that Unit Outlines reflect a unit’s learning activities and assessment items, any changes to Australian Government directives because of the COVID-19 pandemic may require changes to these during the semester to ensure the safety and well being of students and staff. These changes will not be updated in the published unit outline, but will be communicated to you via your unit’s UCLearn(Canvas) teaching site. Any changes made will continue to meet the unit’s learning outcomes, as described in the Unit Outline.

Unit Outlines

To view your Unit Outline, click View to log in to MyUC and access this information, or visit your unit's online teaching site.

  • UC College Trimester 3, 2020, ON-CAMPUS, UCC-BRUCE (203622) - View
  • Semester 2, 2020, ON-CAMPUS, BRUCE (195514) - View
  • UC College Trimester 1, 2020, ON-CAMPUS, UCC-BRUCE (198839) - View
  • Semester 2, 2019, ON-CAMPUS, BRUCE (184210) - View

If a link to your Unit Outline is not displayed, please check back later. Unit Outlines are generally published by Week One of the relevant teaching period.


If knowledge is power, then the communication and media industries are among the most powerful industries in the world. Whether you're investigating a story, selling a product, promoting a cause, or seeking to change social behaviour, targeted research is crucial for producing effective communication. In this unit, we aim to heighten your curiosity and inspire you to critically engage with the world around you. You examine the relationship between knowledge, truth and power using real world case studies in the media industries, encouraging you to critique what you see, hear and read. You discover the many benefits of research as a strategy for industry and for university, and the many ways of creating and transforming raw data into legitimate and compelling communication.

Learning Outcomes

After successful completion of this unit, students will be able to:

1. Summarise and differentiate the relationship between knowledge, truth and power in the context of the communication and media industries;

2. Develop fundamental critical skills in knowledge verification, interpretation and delivery via traditional and digital platforms;

3. Demonstrate fundamental skills in knowledge creation and the conduct of research for communication and media industry and research; and

4. Work in teams to identify and then provide solutions to a research problem.

Assessment Items

Contact Hours

2.5 hours consisting of an on-campus lecture and interactive workshop per week.





Assumed Knowledge


Incompatible Units


Equivalent Units


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