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The Art and Power of Communication (11079.1)

Level: Level 1 - Undergraduate Introductory Unit
Credit Points: 3
HECS Bands:

Band 1 2013-2020 (Expires 31 Dec 2020) Band 2 2021 (Commenced Before 1 Jan 2021) Band 4 2021 (Commenced After 1 Jan 2021)

Faculty: Faculty of Arts and Design
Discipline: School of Arts and Communications


Possible changes to your unit's learning activities and assessment items

For the remainder of 2020, resulting from Australian Government's directives requiring physical distancing and restrictions on movement because of the COVID-19 pandemic, any exams that are required for assessment in a unit will be online exams. Online exams may also use online proctoring to help assure the academic integrity of those exams. Please contact your unit convener with any questions.

While the University has made efforts to ensure that Unit Outlines reflect a unit’s learning activities and assessment items, any changes to Australian Government directives because of the COVID-19 pandemic may require changes to these during the semester to ensure the safety and well being of students and staff. These changes will not be updated in the published unit outline, but will be communicated to you via your unit’s UCLearn(Canvas) teaching site. Any changes made will continue to meet the unit’s learning outcomes, as described in the Unit Outline.

Unit Outlines

To view your Unit Outline, click View to log in to MyUC and access this information, or visit your unit's online teaching site.

  • UC College Trimester 3, 2020, ON-CAMPUS, UCC-BRUCE (197012) - View
  • UC College Trimester 1, 2020, ON-CAMPUS, UCC-BRUCE (194514) - View
  • Semester 1, 2020, ON-CAMPUS, BRUCE (193902) - View
  • Winter Term, 2019, ON-CAMPUS, BRUCE (191824) - View
  • UC College Trimester 1, 2019, ON-CAMPUS, UCC-BRUCE (191968) - View
  • Semester 1, 2019, ON-CAMPUS, BRUCE (184205) - View

If a link to your Unit Outline is not displayed, please check back later. Unit Outlines are generally published by Week One of the relevant teaching period.


Communication is powerful: it gives meaning to our lives, shaping who we are and how we see our world. As professional communicators, we create narratives to build brands, report news, change behaviour, create awareness, pitch ideas, market goods and services and even to curate and promote our 'selves'. In this unit you learn to craft your narratives to inform and persuade. You write narratives for multiple and diverse platforms. You explore the ways that narratives generate meaning: from the big stories that shape our world view to the everyday tales we tell about ourselves. You interrogate the structure, content and purpose of narratives, and test the boundaries of stories - the cultural conventions, rules and regulations that control what we can and can't say.

Learning Outcomes

After successful completion of this unit, students will be able to:

1. Demonstrate understanding of narratives as cultural and ethical texts;

2. Construct written narratives that demonstrate the skillful and creative use of language;

3. Tailor narratives for digital and non-digital platforms; and

4. Engage with, reflect on and demonstrate an appreciation of cultural difference in narrative formation, content and delivery.

Assessment Items

Contact Hours

2.5 hours of an on-campus lecture and interactive workshop per week.





Assumed Knowledge


Incompatible Units


Equivalent Units


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