The Art and Power of Communication (11079.1)
Level: | Level 1 - Undergraduate Introductory Unit |
---|---|
Credit Points: | 3 |
HECS Bands: | Band 1 2013-2020 (Expires 31 Dec 2020) Band 2 2021 (Commenced Before 1 Jan 2021) Band 4 2021 (Commenced After 1 Jan 2021) |
Faculty: | Faculty of Arts and Design |
Discipline: | School of Arts and Communications |
Availability
-
UC - Canberra, Bruce
Year Teaching Period Convener Mode of Delivery 2021 Semester 1 DR Catherine PAGE JEFFERY (Ph: +61 2 62068725 ) ON-CAMPUS -
UC - University of Canberra College, Bruce
Year Teaching Period Convener Mode of Delivery 2021 UC College Trimester 2 MISS Chenchen LI (Ph: +61 2 62012055 ) ON-CAMPUS
Possible changes to your unit's learning activities and assessment items
For the remainder of 2020, resulting from Australian Government's directives requiring physical distancing and restrictions on movement because of the COVID-19 pandemic, any exams that are required for assessment in a unit will be online exams. Online exams may also use online proctoring to help assure the academic integrity of those exams. Please contact your unit convener with any questions.
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Unit Outlines
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- UC College Trimester 3, 2020, ON-CAMPUS, UCC-BRUCE (197012) - View
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- Semester 1, 2020, ON-CAMPUS, BRUCE (193902) - View
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Syllabus
Communication is powerful: it gives meaning to our lives, shaping who we are and how we see our world. As professional communicators, we create narratives to build brands, report news, change behaviour, create awareness, pitch ideas, market goods and services and even to curate and promote our 'selves'. In this unit you learn to craft your narratives to inform and persuade. You write narratives for multiple and diverse platforms. You explore the ways that narratives generate meaning: from the big stories that shape our world view to the everyday tales we tell about ourselves. You interrogate the structure, content and purpose of narratives, and test the boundaries of stories - the cultural conventions, rules and regulations that control what we can and can't say.
Learning Outcomes
After successful completion of this unit, students will be able to:
1. Demonstrate understanding of narratives as cultural and ethical texts;
2. Construct written narratives that demonstrate the skillful and creative use of language;
3. Tailor narratives for digital and non-digital platforms; and
4. Engage with, reflect on and demonstrate an appreciation of cultural difference in narrative formation, content and delivery.
Assessment Items
Contact Hours
2.5 hours of an on-campus lecture and interactive workshop per week.
Prerequisites
None.
Corequisites
None.
Assumed Knowledge
None.
Incompatible Units
None.
Equivalent Units
None.
Referenced Courses
- 912AA Bachelor of Arts in Architecture
- 793AA Bachelor of Arts in International Studies
- 992AA Bachelor of Arts in International Studies / Bachelor of Media Arts and Production
- 818AA Bachelor of Arts in International Studies/Bachelor of Commerce
- 221JA Bachelor of Arts in International Studies/Bachelor of Communication in Advertising
- 222JA Bachelor of Arts in International Studies/Bachelor of Communication in Journalism
- 223JA Bachelor of Arts in International Studies/Bachelor of Communication in Media and Public Affairs
- 224JA Bachelor of Arts in International Studies/Bachelor of Communication in Public Relations
- 280JA Bachelor of Arts in International Studies/Bachelor of Event and Tourism Management
- 369JA Bachelor of Arts in International Studies/Bachelor of Journalism
- 821AA Bachelor of Arts in International Studies/Bachelor of Laws
- 822AA Bachelor of Arts in International Studies/Bachelor of Management
- ARAR01 Bachelor of Arts/Bachelor of Communication and Media
- 357JA Bachelor of Building and Construction Management
- MGAR01 Bachelor of Business/ Bachelor of Communication and Media
- ARB101 Bachelor of Communication and Media (Corporate and Public Communication)
- ARB102 Bachelor of Communication and Media (Journalism)
- ARB103 Bachelor of Communication and Media (Marketing Communication)
- ARB104 Bachelor of Communication and Media (Sports Media)
- ARMG01 Bachelor of Communication and Media/ Bachelor of Event and Tourism Management
- ARSC02 Bachelor of Communication and Media/ Bachelor of Laws
- 206JA Bachelor of Design
- ARAR02 Bachelor of Design/Bachelor of Communication and Media
- 215JA Bachelor of Heritage, Museums and Conservation
- 288JA Bachelor of Industrial Design
- 289JA Bachelor of Interior Architecture
- 320JA Bachelor of Journalism
- 290JA Bachelor of Landscape Design
- SCAR01 Bachelor of Politics and International Relations/ Bachelor of Communication and Media
- 984AA Bachelor of Writing
- 951AA Diploma of Communication
- 952AA Diploma of Communication (Extended)
- 199JA Diploma of Design
- 346JA Diploma of Design (Extended)