Innovation Toolbox PG (11077.1)
|Faculty:||Faculty of Arts and Design|
|Discipline:||School of Design and the Built Environment|
UC - Canberra, Bruce
Year Teaching Period Convener Mode of Delivery 2020 Semester 1 DR Mehves CETINKAYA SENDAS (Ph: ) ON-CAMPUS
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- Semester 1, 2020, ON-CAMPUS, BRUCE (193900) - View
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Creating a great concept for a new product or service often comes naturally to creative professionals. However, they sometimes struggle in creating a solid business strategy to bring their concept to market in a sustainable way.
This is a problem-based learning unit comprising a mix of lectures, tutorials and interactive workshops. In the workshops and tutorials students will work both independently and collaboratively to explore and understand the processes and skills needed to develop a concept for different market requirements. Through investigation of real-world case studies and guest lectures from industry professionals, students will learn how to create an innovative growth strategy and effectively communicate and promote the strategy.
After successful completion of this unit, students will be able to:
1. Critically identify innovation strategies and how it applies to different design driven businesses;
2. Evaluate marketplaces, pricing and demands to create an integrated business plan, promotion strategy and future direction; and
3. Critically select and apply design tools and methods to real projects with a focus on social outcomes.
Three hours of on-campus interactive workshops and problem based learning per week.