Design Led Innovation PG (11076.1)
|Faculty:||Faculty of Arts and Design|
|Discipline:||School of Design and the Built Environment|
UC - Canberra, Bruce
Year Teaching Period Convener Mode of Delivery 2020 Semester 2 DR Mehves CETINKAYA SENDAS (Ph: ) ON-CAMPUS 2021 Semester 2 DR Mehves CETINKAYA SENDAS (Ph: ) ON-CAMPUS
Design led innovation is an approach to innovation that comes from the understanding that users do not buy products and utilise services solely on their function and form alone. Users 'experience' a product or service in a holistic way and are often driven by emotional considerations that can get lost in a purely functional or business-led approach that responds to needs and data-driven analysis. Design led innovation enables organisations to drive the market rather than simply adapting to it. This unit prepares students to create innovative solutions to known or unknown problems through an exploration of the design led innovation methods and techniques.
After successful completion of this unit, students will be able to:
1. Critically select and apply design-based methods to solve real-world challenges through failures;
2. Critically select and apply discipline-specific knowledge in cross-disciplinary creative teams;
3. Define and articulate a wicked problem using cross-disciplinary perspectives; and
4. Develop and critically evaluate prototypes for innovative customer experience and communicate the processes to different stake holders.
Six hours of on-campus lectures, group work, practical exercises, workshops, design critique, reports and seminars per week.