Cross-Cultural Design Strategy (11068.1)

Availability

• UC - Canberra, Bruce

  Year	Teaching Period	Convener		Mode of Delivery
  2020	Semester 2	DR   Fanke   PENG	(Ph: +61 2 62012260 )	ON-CAMPUS

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Unit Outlines

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• Semester 2, 2019, ON-CAMPUS, BRUCE (184199) - View
• Winter Term, 2019, INTENSIVE, BRUCE (192419) - View

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Syllabus

Cross-cultural design through the understanding of multiple practices and cultural perspectives is essential in the complex global marketplace. Cross-cultural design is the outcome of the transfer of knowledge that occurs when different cultures come together to design solutions to common 'wicked' or complex global problems. This unit looks at creating cross-cultural design strategies for a global audience. Students will prepare in-depth research into cross-cultural social issues to create relevant and culturally appropriate design solutions that explore symbolism, colour, communication and awareness in relation to culturally specific briefs.

Learning Outcomes

After successful completion of this unit, students will be able to:

1. Analyse and interpret a cross-culturally relevant design strategy brief;

2. Apply research and analysis cross-cultural design strategies for a global audience;

3. Integrate cultural intelligence in industry relevant applications; and

4. Communicate an innovative and creative idea with clarity and visual impact.

Assessment Items

Contact Hours

Three hours on-campus of studio and project based learning per week.

Prerequisites

11063 Principles of Typography and Layout

Corequisites

None.

Assumed Knowledge

None.

Incompatible Units

None.

Equivalent Units

None.