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Cross-Cultural Design Strategy (11068.1)

Level: Level 2 - Undergraduate Intermediate Unit
Credit Points: 3
HECS Bands:

Band 1 2013-2020 (Expires 31 Dec 2020) Band 2 2021 (Commenced After 1 Jan 2021) Band 2 2021 (Commenced Before 1 Jan 2021)

Faculty: Faculty of Arts and Design
Discipline: School of Design and the Built Environment


  • UC - TAFE Queensland, South Bank
    Year Teaching Period Convener Mode of Delivery
    2021 Semester 2 Mrs   Ola   PAK (Ph: ) ON-CAMPUS
  • UC - Canberra, Bruce
    Year Teaching Period Convener Mode of Delivery
    2021 Semester 2 DR   Fanke   PENG (Ph: +61 2 62012260 ) ON-CAMPUS

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Unit Outlines

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  • Semester 2, 2020, ON-CAMPUS, BRUCE (195505) - View
  • Semester 2, 2019, ON-CAMPUS, BRUCE (184199) - View
  • Winter Term, 2019, INTENSIVE, BRUCE (192419) - View

If a link to your Unit Outline is not displayed, please check back later. Unit Outlines are generally published by Week One of the relevant teaching period.


Cross-cultural design through the understanding of multiple practices and cultural perspectives is essential in the complex global marketplace. Cross-cultural design is the outcome of the transfer of knowledge that occurs when different cultures come together to design solutions to common 'wicked' or complex global problems. This unit looks at creating cross-cultural design strategies for a global audience. Students will prepare in-depth research into cross-cultural social issues to create relevant and culturally appropriate design solutions that explore symbolism, colour, communication and awareness in relation to culturally specific briefs.

Learning Outcomes

After successful completion of this unit, students will be able to:

1. Analyse and interpret a cross-culturally relevant design strategy brief;

2. Apply research and analysis cross-cultural design strategies for a global audience;

3. Integrate cultural intelligence in industry relevant applications; and

4. Communicate an innovative and creative idea with clarity and visual impact.

Assessment Items

Contact Hours

Three hours on-campus of studio and project based learning per week.


11063 Principles of Typography and Layout



Assumed Knowledge


Incompatible Units


Equivalent Units


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