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Cross-Cultural Design Strategy (11068.1)

Level: Level 2 - Undergraduate Intermediate Unit
Credit Points: 3
HECS Bands: 1
Faculty: Faculty of Arts and Design
Discipline: School of Design and the Built Environment

Availability

Possible changes to your unit's learning activities and assessment items

As a result of the Australian Government's directives requiring physical distancing and restrictions on movement because of the COVID-19 pandemic, you may find that learning activities and/or assessment items in some units you are studying have changed. These changes will not be updated in the published Unit Outline but will be communicated to you via your unit’s UCLearn(Canvas) teaching site. The new learning activities and/or assessment items will continue to meet the unit's learning outcomes, as described in the Unit Outline.

New learning activities and/or assessment items are available on your unit's UCLearn(Canvas) teaching site. Please contact your Unit Convener with any questions.

Unit Outlines

To view your Unit Outline, click View to log in to MyUC and access this information, or visit your unit's online teaching site.

  • Semester 2, 2019, ON-CAMPUS, BRUCE (184199) - View
  • Winter Term, 2019, INTENSIVE, BRUCE (192419) - View

If a link to your Unit Outline is not displayed, please check back later. Unit Outlines are generally published by Week One of the relevant teaching period.

Syllabus

Cross-cultural design through the understanding of multiple practices and cultural perspectives is essential in the complex global marketplace. Cross-cultural design is the outcome of the transfer of knowledge that occurs when different cultures come together to design solutions to common 'wicked' or complex global problems. This unit looks at creating cross-cultural design strategies for a global audience. Students will prepare in-depth research into cross-cultural social issues to create relevant and culturally appropriate design solutions that explore symbolism, colour, communication and awareness in relation to culturally specific briefs.

Learning Outcomes

After successful completion of this unit, students will be able to:

1. Analyse and interpret a cross-culturally relevant design strategy brief;

2. Apply research and analysis cross-cultural design strategies for a global audience;

3. Integrate cultural intelligence in industry relevant applications; and

4. Communicate an innovative and creative idea with clarity and visual impact.

Assessment Items

Contact Hours

Three hours on-campus of studio and project based learning per week.

Prerequisites

11063 Principles of Typography and Layout

Corequisites

None.

Assumed Knowledge

None.

Incompatible Units

None.

Equivalent Units

None.



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