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Cross-Cultural Design Strategy (11068.1)

Level: Level 2 - Undergraduate Intermediate Unit
Credit Points: 3
HECS Bands: 1
Faculty: Faculty of Arts and Design
Discipline: School of Design and the Built Environment


Unit Outlines

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  • Semester 2, 2019, ON-CAMPUS, BRUCE (184199) - View
  • Winter Term, 2019, INTENSIVE, BRUCE (192419) - View

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Cross-cultural design through the understanding of multiple practices and cultural perspectives is essential in the complex global marketplace. Cross-cultural design is the outcome of the transfer of knowledge that occurs when different cultures come together to design solutions to common 'wicked' or complex global problems. This unit looks at creating cross-cultural design strategies for a global audience. Students will prepare in-depth research into cross-cultural social issues to create relevant and culturally appropriate design solutions that explore symbolism, colour, communication and awareness in relation to culturally specific briefs.

Learning Outcomes

After successful completion of this unit, students will be able to:

1. Analyse and interpret a cross-culturally relevant design strategy brief;

2. Apply research and analysis cross-cultural design strategies for a global audience;

3. Integrate cultural intelligence in industry relevant applications; and

4. Communicate an innovative and creative idea with clarity and visual impact.

Assessment Items

Contact Hours

Three hours on-campus of studio and project based learning per week.


11063 Principles of Typography and Layout



Assumed Knowledge


Incompatible Units


Equivalent Units


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