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Experiential Graphic Design (11066.1)

Level: Level 3 - Undergraduate Advanced Unit
Credit Points: 3
HECS Bands:

Band 1 2013-2020 (Expires 31 Dec 2020) Band 2 2021 (Commenced After 1 Jan 2021) Band 2 2021 (Commenced Before 1 Jan 2021)

Faculty: Faculty of Arts and Design
Discipline: School of Design and the Built Environment


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As a result of the Australian Government's and or the ACT Government’s directives requiring physical distancing and restrictions on movement because of the COVID-19 pandemic, you may find that learning activities and/or assessment items in some units you are studying have changed. These changes will not be updated in the published Unit Outline but will be communicated to you via your unit’s UCLearn(Canvas) teaching site. The new learning activities and/or assessment items will continue to meet the unit's learning outcomes, as described in the Unit Outline.

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Unit Outlines

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  • Semester 1, 2021, ON-CAMPUS, BRUCE (199120) - View
  • Winter Term, 2020, ON-CAMPUS, BRUCE (198992) - View
  • Semester 1, 2020, ON-CAMPUS, BRUCE (193473) - View
  • Semester 1, 2019, ON-CAMPUS, BRUCE (184244) - View

If a link to your Unit Outline is not displayed, please check back later. Unit Outlines are generally published by Week One of the relevant teaching period.


This unit explores the role of the signs, colours, imagery, and forms and symbols that we use every day to direct and guide us through our physical and digital environments. This area of study is situated at the crossroads of communications, built environment, digital technologies and industrial design. In this unit students develop skills essential for designing way-finding systems, architectural graphics, signage and sign programs, exhibit design, retail design, and themed or branded spaces. Students will explore the use and historical context of universal symbols and info graphics in both a local and global context as a foundation for creating their own system of way finding for an industry-relevant brief.

Learning Outcomes

After successful completion of this unit, students will be able to:

1. Critique and apply principles of way finding and icon design;

2. Adapt design solutions to 2D, 3D and digital applications; and

3. Develop and evaluate a way finding system and produce a guide for its usage and application.

Assessment Items

Contact Hours

Three hours on-campus lectures and studio based interactive learning activities (problem based learning).


Must have passed 18 credit points from SM0012 Specialist Major in Visual Communication Design AND
Must have passed 12 credit points from CM0003 Core Major in Design



Assumed Knowledge


Incompatible Units


Equivalent Units


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