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Experiential Graphic Design (11066.1)

Level: Level 3 - Undergraduate Advanced Unit
Credit Points: 3
HECS Bands: 1
Faculty: Faculty of Arts and Design
Discipline: School of Design and the Built Environment


Possible changes to your unit's learning activities and assessment items

For the remainder of 2020, resulting from Australian Government's directives requiring physical distancing and restrictions on movement because of the COVID-19 pandemic, any exams that are required for assessment in a unit will be online exams. Online exams may also use online proctoring to help assure the academic integrity of those exams. Please contact your unit convener with any questions.

While the University has made efforts to ensure that Unit Outlines reflect a unit’s learning activities and assessment items, any changes to Australian Government directives because of the COVID-19 pandemic may require changes to these during the semester to ensure the safety and well being of students and staff. These changes will not be updated in the published unit outline, but will be communicated to you via your unit’s UCLearn(Canvas) teaching site. Any changes made will continue to meet the unit’s learning outcomes, as described in the Unit Outline.

Unit Outlines

To view your Unit Outline, click View to log in to MyUC and access this information, or visit your unit's online teaching site.

  • Winter Term, 2020, ON-CAMPUS, BRUCE (198992) - View
  • Semester 1, 2020, ON-CAMPUS, BRUCE (193473) - View
  • Semester 1, 2019, ON-CAMPUS, BRUCE (184244) - View

If a link to your Unit Outline is not displayed, please check back later. Unit Outlines are generally published by Week One of the relevant teaching period.


This unit explores the role of the signs, colours, imagery, and forms and symbols that we use every day to direct and guide us through our physical and digital environments. This area of study is situated at the crossroads of communications, built environment, digital technologies and industrial design. In this unit students develop skills essential for designing way-finding systems, architectural graphics, signage and sign programs, exhibit design, retail design, and themed or branded spaces. Students will explore the use and historical context of universal symbols and info graphics in both a local and global context as a foundation for creating their own system of way finding for an industry-relevant brief.

Learning Outcomes

After successful completion of this unit, students will be able to:

1. Critique and apply principles of way finding and icon design;

2. Adapt design solutions to 2D, 3D and digital applications; and

3. Develop and evaluate a way finding system and produce a guide for its usage and application.

Assessment Items

Contact Hours

Three hours on-campus lectures and studio based interactive learning activities (problem based learning).


Must have passed 18 credit points from SM0012 Specialist Major in Visual Communication Design AND
Must have passed 12 credit points from CM0003 Core Major in Design



Assumed Knowledge


Incompatible Units


Equivalent Units


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