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Visual Branding and Identity Systems (11065.1)

Level: Level 2 - Undergraduate Intermediate Unit
Credit Points: 3
HECS Bands: 1
Faculty: Faculty of Arts and Design
Discipline: School of Design and the Built Environment

Availability

Possible changes to your unit's learning activities and assessment items

For the remainder of 2020, resulting from Australian Government's directives requiring physical distancing and restrictions on movement because of the COVID-19 pandemic, any exams that are required for assessment in a unit will be online exams. Online exams may also use online proctoring to help assure the academic integrity of those exams. Please contact your unit convener with any questions.

While the University has made efforts to ensure that Unit Outlines reflect a unit’s learning activities and assessment items, any changes to Australian Government directives because of the COVID-19 pandemic may require changes to these during the semester to ensure the safety and well being of students and staff. These changes will not be updated in the published unit outline, but will be communicated to you via your unit’s UCLearn(Canvas) teaching site. Any changes made will continue to meet the unit’s learning outcomes, as described in the Unit Outline.

Unit Outlines

To view your Unit Outline, click View to log in to MyUC and access this information, or visit your unit's online teaching site.

  • Semester 1, 2020, ONLINE, BRUCE (193477) - View
  • Semester 1, 2020, ON-CAMPUS, BRUCE (193476) - View
  • Winter Term, 2019, ON-CAMPUS, BRUCE (191837) - View
  • Semester 1, 2019, ONLINE, BRUCE (184243) - View
  • Semester 1, 2019, ON-CAMPUS, BRUCE (184242) - View

If a link to your Unit Outline is not displayed, please check back later. Unit Outlines are generally published by Week One of the relevant teaching period.

Syllabus

This unit explores the evolution of branding communication and visual logo design globally, which involves design principles; design contexts, project brief and applications integrated into full identity systems. You will create a logo design to communicate the brand identity by contemplating design styles, audience and market segmentation through the ability to showcase the work professionally both to clients and target audiences. Through a combination of research, theory and project work, students engage in a creative program of study focused on the development of contemporary branding practice. In addition, students will apply the understanding of effective contemporary branding, identity systems, logo application to physical objects and digital forms as well as the adaptation of the work to various contexts.

Learning Outcomes

After successful completion of this unit, students will be able to:

1. Analyse the contemporary branding approach and the role of graphic designer;

2. Conduct critical research and analysis, and communicate a rationale for design concepts and final logo design to both client and audience; and

3. Develop an identity system and generate a comprehensive identity style guide for various media applications.

Assessment Items

Contact Hours

On-campus mode: Three hours of online lectures, on-campus studio and project based learning activities per week. Online mode: Three hours of online lectures and tutorials, forum discussions and project based activities per week.

Prerequisites

11041 Visual Representation Techniques AND
11062 Visual Communication Theory and Principles

Corequisites

None.

Assumed Knowledge

None.

Incompatible Units

None.

Equivalent Units

8601 Identity Systems.



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