Visual Communication Theory and Principles (11062.1)
|Level:||Level 1 - Undergraduate Introductory Unit|
|Faculty:||Faculty of Arts and Design|
|Discipline:||School of Design and the Built Environment|
UC - Canberra, Bruce
Year Teaching Period Convener Mode of Delivery 2020 Semester 2 DR Mehves CETINKAYA SENDAS (Ph: ) ON-CAMPUS
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This unit introduces ways visual language can be used to convey ideas, information and messages in the fields of communication, interaction and industrial design. During the course of study students learn different theories of visual communication: including human perception, psychology of colour, and principles of design. Consequently, students will engage in applying different theories in designing and evaluating visual content through a series of assignments.
After successful completion of this unit, students will be able to:
1. Identify functions of visuals in communication;
2. Develop visualisation skills and techniques for solving visual communication problems; and
3. Identify concepts in the psychology of perception, colour theory, cognition and aesthetics and their relation to visual design and communication.
UC - Canberra, Bruce
Semester 2, 2019
- All Content is Delivered Online (ONLINE)
- On-Campus Attendance (Expected) and Online Content (ON-CAMPUS)
- Semester 2, 2019
Three hours on-campus studio and project based learning activity per week.
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