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Visual Communication Theory and Principles (11062.1)

Level: Level 1 - Undergraduate Introductory Unit
Credit Points: 3
HECS Bands:

Band 1 2013-2020 (Expires 31 Dec 2020) Band 2 2021 (Commenced After 1 Jan 2021) Band 2 2021 (Commenced Before 1 Jan 2021)

Faculty: Faculty of Arts and Design
Discipline: School of Design and the Built Environment


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As a result of the Australian Government's and or the ACT Government’s directives requiring physical distancing and restrictions on movement because of the COVID-19 pandemic, you may find that learning activities and/or assessment items in some units you are studying have changed. These changes will not be updated in the published Unit Outline but will be communicated to you via your unit’s UCLearn(Canvas) teaching site. The new learning activities and/or assessment items will continue to meet the unit's learning outcomes, as described in the Unit Outline.

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Unit Outlines

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  • UC College Trimester 1, 2021, ON-CAMPUS, UCC-BRUCE (203868) - View
  • Semester 2, 2020, ON-CAMPUS, BRUCE (195386) - View
  • UC College Trimester 2, 2020, ON-CAMPUS, UCC-BRUCE (203245) - View
  • Semester 2, 2019, ONLINE, BRUCE (192012) - View
  • Semester 2, 2019, ON-CAMPUS, BRUCE (184249) - View

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This unit introduces ways visual language can be used to convey ideas, information and messages in the fields of communication, interaction and industrial design. During the course of study students learn different theories of visual communication: including human perception, psychology of colour, and principles of design. Consequently, students will engage in applying different theories in designing and evaluating visual content through a series of assignments.

Learning Outcomes

After successful completion of this unit, students will be able to:

1. Identify functions of visuals in communication;

2. Develop visualisation skills and techniques for solving visual communication problems; and

3. Identify concepts in the psychology of perception, colour theory, cognition and aesthetics and their relation to visual design and communication.

Assessment Items

Contact Hours

Three hours on-campus studio and project based learning activity per week.





Assumed Knowledge


Incompatible Units


Equivalent Units

8602 Introduction to Graphic Design Practice.

Work Integrated Learning

Not Applicable

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