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Visual Communication Theory and Principles (11062.1)

Level: Level 1 - Undergraduate Introductory Unit
Credit Points: 3
HECS Bands: 1
Faculty: Faculty of Arts and Design
Discipline: School of Design and the Built Environment


  • UC - University of Canberra College, Bruce
    Year Teaching Period Convener Mode of Delivery
    2020 UC College Trimester 2 MR   James   YOUNG (Ph: ) ON-CAMPUS
  • UC - Canberra, Bruce
    Year Teaching Period Convener Mode of Delivery
    2020 Semester 2 DR   Mehves   CETINKAYA SENDAS (Ph: ) ON-CAMPUS

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Unit Outlines

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  • Semester 2, 2019, ONLINE, BRUCE (192012) - View
  • Semester 2, 2019, ON-CAMPUS, BRUCE (184249) - View

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This unit introduces ways visual language can be used to convey ideas, information and messages in the fields of communication, interaction and industrial design. During the course of study students learn different theories of visual communication: including human perception, psychology of colour, and principles of design. Consequently, students will engage in applying different theories in designing and evaluating visual content through a series of assignments.

Learning Outcomes

After successful completion of this unit, students will be able to:

1. Identify functions of visuals in communication;

2. Develop visualisation skills and techniques for solving visual communication problems; and

3. Identify concepts in the psychology of perception, colour theory, cognition and aesthetics and their relation to visual design and communication.

Assessment Items

Contact Hours

Three hours on-campus studio and project based learning activity per week.





Assumed Knowledge


Incompatible Units


Equivalent Units

8602 Introduction to Graphic Design Practice.

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