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Professional Orientation (Communication and Media) (10335.3)

Level: Level 1 - Undergraduate Introductory Unit
Credit Points: 3
HECS Bands: 1
Faculty: Faculty of Arts and Design
Discipline: School of Arts and Communications


Possible changes to your unit's learning activities and assessment items

For the remainder of 2020, resulting from Australian Government's directives requiring physical distancing and restrictions on movement because of the COVID-19 pandemic, any exams that are required for assessment in a unit will be online exams. Online exams may also use online proctoring to help assure the academic integrity of those exams. Please contact your unit convener with any questions.

While the University has made efforts to ensure that Unit Outlines reflect a unit’s learning activities and assessment items, any changes to Australian Government directives because of the COVID-19 pandemic may require changes to these during the semester to ensure the safety and well being of students and staff. These changes will not be updated in the published unit outline, but will be communicated to you via your unit’s UCLearn(Canvas) teaching site. Any changes made will continue to meet the unit’s learning outcomes, as described in the Unit Outline.

Unit Outlines

To view your Unit Outline, click View to log in to MyUC and access this information, or visit your unit's online teaching site.

  • Semester 1, 2020, ON-CAMPUS, BRUCE (198309) - View
  • Semester 2, 2019, ON-CAMPUS, BRUCE (191116) - View
  • Semester 1, 2019, ON-CAMPUS, BRUCE (191115) - View
  • Semester 2, 2018, ON-CAMPUS, BRUCE (182801) - View
  • Semester 1, 2018, ON-CAMPUS, BRUCE (174795) - View

If a link to your Unit Outline is not displayed, please check back later. Unit Outlines are generally published by Week One of the relevant teaching period.


In this unit you will start to understand what it means to be a professional communicator and the variety of career opportunities available to you in the fast-paced media and communications industries. Co-taught by academics and industry adjuncts with involvement from student clubs, you will explore the historical, social and political contexts to these industries and the impacts of the changing media landscape on professions, together with the influence of these industries on individuals and society. You will identify the professional skills and knowledge needed in your profession and will start your career awareness and planning through approaches such as five year plans and eportfolios.

Learning Outcomes

On successful completion of this unit, students will be able to:

1. Identify the personal skills, capabilities and knowledge necessary to meet the work standards expected by the communications and media professions in the workplace;

2. Synthesise career planning and industry knowledge to map out personal academic and professional goals;

3. Understand the historical and contemporary contexts of the communication and media industries, the diverse opportunities within them and how students might play a role in the future; and

4. Demonstrate an understanding of professionalism in an academic context in terms of academic integrity and responsibility.

Assessment Items

Contact Hours

One 1 hour lecture and one 2 hour workshop/masterclass per week.





Assumed Knowledge


Incompatible Units

10333 Professional Orientation (Arts),
10334 Professional Orientation (Built Environment),
10336 Professional Orientation (Design)

Equivalent Units

9799 Foundations in Professional Planning

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