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Networks and Social Media PG (10150.2)

Level: Postgraduate Level
Credit Points: 3
HECS Bands:

Band 1 2013-2020 (Expires 31 Dec 2020) Band 2 2021 (Commenced Before 1 Jan 2021) Band 4 2021 (Commenced After 1 Jan 2021)

Faculty: Faculty of Arts and Design
Discipline: School of Arts and Communications


    Unit Outlines

    To view your Unit Outline, click View to log in to MyUC and access this information, or visit your unit's online teaching site.

    • Semester 2, 2020, ONLINE, BRUCE (196089) - View
    • Semester 2, 2020, ON-CAMPUS, BRUCE (196088) - View
    • Semester 2, 2019, ONLINE, BRUCE (191114) - View
    • Semester 2, 2019, ON-CAMPUS, BRUCE (191113) - View
    • Semester 2, 2018, ONLINE, BRUCE (178664) - View
    • Semester 2, 2018, ON-CAMPUS, BRUCE (178663) - View
    • Semester 2, 2017, ONLINE, BRUCE (165158) - View
    • Semester 2, 2017, ON-CAMPUS, BRUCE (165157) - View
    • Semester 2, 2016, ONLINE, BRUCE (163084) - View
    • Semester 2, 2016, ON-CAMPUS, BRUCE (163083) - View

    If a link to your Unit Outline is not displayed, please check back later. Unit Outlines are generally published by Week One of the relevant teaching period.


    This new unit aims to equip students with the skills, knowledge and strategic approach to develop and analyse networked communication, with a particular focus on digital innovation and social media. The unit will enable students to acquire the necessary advanced conceptual, analytical and technical skills necessary to operate at a high level in the online environment. The course will help students to improve their practical skills, to develop a deep understanding of the theories and frameworks that underpin and shape networked communications, and to enjoy the space to reflect critically on current and past practice. The rise of the Internet and social media change work, leadership, persuasive and strategic communication and these areas will be explored, evaluated, and critiqued. The unit will allow students to take advantage of the opportunities offered by network technology and social media analytics, by providing practical engagement with network-theoretic methodologies at the macro (network), meso (organisational) and individual levels.

    Learning Outcomes

    On successful completion of this unit, students will be able to:

    1. Demonstrate a critical understanding of how networks impact communication and diffusion, security and social change issues, organisational leadership and the development of strategy;

    2. Demonstrate a high-level ability to identify, map, evaluate and communicate the connections between issues, organisations and people in the context of online campaigns and controversies; and

    3. Demonstrate high-level conceptual and practical engagement with the analytics tools required to manage and analyse an organisation's social media footprint and strategic response capability.

    Assessment Items

    Contact Hours

    1 hour lecture per week and 3 hours per week of an interactive seminar workshop.





    Assumed Knowledge


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