Networks and Social Media PG (10150.2)
|Faculty:||Faculty of Arts and Design|
|Discipline:||School of Arts and Communications|
UC - Canberra, Bruce
Year Teaching Period Convener Mode of Delivery 2020 Semester 2 DR Mathieu O'NEIL (Ph: +61 2 62012283 ) ON-CAMPUS 2020 Semester 2 DR Mathieu O'NEIL (Ph: +61 2 62012283 ) ONLINE 2021 Semester 2 DR Mathieu O'NEIL (Ph: +61 2 62012283 ) ON-CAMPUS 2021 Semester 2 DR Mathieu O'NEIL (Ph: +61 2 62012283 ) ONLINE
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This new unit aims to equip students with the skills, knowledge and strategic approach to develop and analyse networked communication, with a particular focus on digital innovation and social media. The unit will enable students to acquire the necessary advanced conceptual, analytical and technical skills necessary to operate at a high level in the online environment. The course will help students to improve their practical skills, to develop a deep understanding of the theories and frameworks that underpin and shape networked communications, and to enjoy the space to reflect critically on current and past practice. The rise of the Internet and social media change work, leadership, persuasive and strategic communication and these areas will be explored, evaluated, and critiqued. The unit will allow students to take advantage of the opportunities offered by network technology and social media analytics, by providing practical engagement with network-theoretic methodologies at the macro (network), meso (organisational) and individual levels.
On successful completion of this unit, students will be able to:
1. Demonstrate a critical understanding of how networks impact communication and diffusion, security and social change issues, organisational leadership and the development of strategy;
2. Demonstrate a high-level ability to identify, map, evaluate and communicate the connections between issues, organisations and people in the context of online campaigns and controversies; and
3. Demonstrate high-level conceptual and practical engagement with the analytics tools required to manage and analyse an organisation's social media footprint and strategic response capability.
UC - Canberra, Bruce
Semester 2, 2019
- All Content is Delivered Online (ONLINE)
- On-Campus Attendance (Expected) and Online Content (ON-CAMPUS)
- Semester 2, 2019
1 hour lecture per week and 3 hours per week of an interactive seminar workshop.