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Major in Applied Marketing (Restricted) (MJ0268.1)


Faculty of Business, Government & Law


Canberra Business School

Credit Points:


Information for Current Students

  • Version 1 - Start Date: 01/07/2015 End Date: Current Version


The Major in Applied Marketing provides students with a broad foundation of the skills required to thrive as a marketing executive in the modern business world. In addition to the fundamental concepts of marketing, students will be introduced to the changes that have taken place in recent years and develop the skills and knowledge required to develop and deliver exceptional modern marketing campaigns. Similar to other applied business courses, students completing the marketing major will be given the opportunity to develop and implement marketing strategies into existing real organisations, providing them with unique graduate experience to kick-start their careers.

Assumed Knowledge:



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