Major in Advertising (MJ0131.1)

Faculty:

Faculty of Arts and Design

Discipline:

School of Arts and Communications

Credit Points:

24

Information for Current Students

• Version 1 - Start Date: 01/01/2009 End Date: Current Version

Introduction:

Note: This major is not available for new students commencing in 2013 or after. This major provides students with theoretical background and practical knowledge that underpins strategic planning and management skills in advertising and marketing communication. Special emphasis is placed on the concept of integrated marketing communication, the importance of brands, and the international context.

Requirements