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Major in Marketing (MJ0089.1)

Faculty:

Faculty of Business, Government & Law

Discipline:

School of Business

Credit Points:

18

Information for Current Students

  • Version 1 - Start Date: 01/01/2005 End Date: Current Version

Introduction:

This major gives students a thorough knowledge of the basic principles and concepts of marketing. The focus in on developing an analytical capacity for improved managerial judgement in problem-solving and decision making by analysing marketing opportunities and managing the marketing mix in domestic and international environments.

Requirements

Referenced Courses


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