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Major in Advertising and Marketing Communication (Restricted) (MJ0004.1)


Faculty of Arts and Design


School of Arts and Communications

Credit Points:


Information for Current Students

  • Version 1 - Start Date: 01/01/2005 End Date: Current Version


Note: This major is not available for new students commencing in 2013 or after. This major provides students with theoretical background and practical knowledge that underpins strategic planning and management skills in advertising and marketing communication. Special emphasis is placed on the concept of integrated marketing communication, the importance of brands, and the international context.


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Please Note: Units marked with an * are no longer active, however students who have completed these units may still count them towards completion of this major or minor.

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