Perform new course search

Search Filter

Breadth Major in Marketing (BM0015.1)

Faculty:

Faculty of Business, Government & Law

Discipline:

School of Business

Credit Points:

24

Information for Current Students

  • Version 1 - Start Date: 01/01/2019 End Date: Current Version

Introduction:

Marketing is considered an essential business function for any organisation and offers good employment prospects. You will study how consumers behave in different settings, develop innovative marketing plans for domestic and international contexts, conduct marketing research and explore digital marketing as well gain skills in negotiation and sales management. The major will hone your oral and written communication skills through innovative and challenging assignments that reflect real world scenarios.

Assumed Knowledge:

None

Additional Information:

This breadth major is not available to students in the Bachelor of Business (Marketing) course.

Requirements

Print this page
ApplyEnquire
Why choose UC

Perform new course search

Search Filter

Frequently Asked Questions