Bachelor of Event and Tourism Management

Be assured an eventful experience with a degree in tourism

The events and tourism industries are expanding quickly, with tourism now directly contributing almost three per cent to Australia’s GDP. To help further drive growth and sustainability, a skilled and experienced workforce is needed – and this is where UC comes in.

Our course has a foundation in business studies and investigates the key elements you’ll need for a future career in events and tourism. You’ll graduate with solid teamwork and critical thinking skills, exploring events in both tourism and non-tourism contexts, such as sports, festivals, conventions, meetings and community activities. Your employability will be enhanced thanks to the many practical Work Integrated Learning (WIL) opportunities you’ll undertake within the industry as part of your degree.

Study a Bachelor of Event and Tourism Management at UC and you will:

• apply a conceptual understanding and a practical orientation in events and tourism management
• critique and apply the management skills necessary to function effectively, strategically and ethically in management and entrepreneurial roles in event and tourism management
• apply critical and creative thinking to address current issues in event and tourism contexts
• critically evaluate and apply sustainability principles to problems in event and tourism contexts
• work and communicate effectively with others to achieve common outcomes.

Work Integrated Learning

Hands-on experience is at the heart of the Bachelor of Event and Tourism Management. During your studies, you’ll undertake a number of project-based units where you’ll study real-world case studies, explore simulated workplace scenarios, interact with guest speakers, and work with industry to develop documents including marketing plans, social media strategies, training manuals, and more.

The course requires you to undertake an internship of between 40 and 50 hours with an event management company. Previous students have undertaken internships across a range of sectors, with organisations such as the Australian War Memorial, Canberra Raiders, Brumbies Rugby, Canberra Convention Bureau, Heritage ACT, National Museum of Australia, ACT Parks and Conservation, National Folk Festival, Questacon, Canberra Writers Festival, Canberra International Film Festival, Canberra in the City, Canberra Regional Tourism Awards, ACT Government, Design Canberra Festival, Corporate Communique, Soldier On, Volleyball Australia, OzHelp Foundation, Canberra Cavalry, Academy Club, Red Nose, Pialligo Estate, Capital Football and Kicks Entertainment.

Career opportunities

• Event manager
• Conference centre manager
• Tourism information officer
• Restaurant manager
• Public relations officer
• Marketing manager
• Festival program manager
• Sponsorship and events coordinator
• Wedding planner
• Travel consultant
• Tour guide
• Tourism policy officer
• Local government economic development manager
• Tourism research consultant
• Tourism attraction employee/manager
• Tourism bus company manager
• Hotel manager