Introduction
Make a creative difference in the nation’s capital
This course aims to produce critically aware, ethically responsible and multi-skilled professionals who will thrive in the interlinked industries of public relations, public affairs and corporate communications.
In this unique national capital setting, you’ll explore how historical and current social, political and economic processes influence, and are influenced by, communication.
Study a Bachelor of Communication and Media (Corporate and Public Communication) at UC and you will:
- learn strategy and campaign development; social and digital analytics; the basics of graphic design and visual language; multi-media production and stakeholder management
- evaluate the cultural, historical and theoretical models of corporate and public communication in the context of professional practice
- create professional communication and media outputs which support, promote or critique a range of domestic and global programs or issues
- develop critical reflection and creative problem-solving skills
- learn to apply your professional judgement responsibly and ethically.
Work Integrated Learning
Work Integrated Learning is a key feature of the Bachelor of Communications and Media (Corporate and Public Communication), with workplace visits, regular case study analysis, communications mentoring, and involvement in ‘live’ projects for real-world industry clients. Past team-based experiences have included projects for Barnados Australia, The Street Theatre, Calvary Hospital and SEE-Change.
Internships are a compulsory part of the course and you’ll undertake placements within your choice of the public, private and not-for-profit sectors. Previous internship positions have included PR agencies ContentGroup, Threesides Marketing, Rowdy Digital and Fifty Acres; government departments such as Communications and the Arts, and Innovation, Industry and Science; and not-for-profits including Soldier On, Lifeline, and SIDS and Kids.
Career opportunities
- Public relations executive
- Publicist
- Freelance public relations consultant
- Public affairs manager
- Corporate communications manager
- Community relations officer
- Media manager
- Communication strategist
- Media adviser
- Marketing manager
- Social media/online community manager
- Communication officer or manager
- Fundraising/sponsorship manager
Course-specific information
If you’re interested in pursuing a career in research, we provide a clear pathway to the Master of Communication degree.
Professional Accreditation
To be advised.
Admission Requirements
Requirements
Admission to this course is based on an entrance rank. A rank can be achieved by the following means:
- Year 12 ATAR
- other Australian Qualification
- work experience
- overseas qualification
We also offer a number of entry initiatives that give you the opportunity to gain entry to the University via alternate pathway programs and admissions schemes.
More information is available on our Alternative Entry page: http://www.canberra.edu.au/future-students/applications/apply-now/alternative-entry
Information on admission closing dates can be found here.
Credit Arrangements
Credit arrangements (if available) for this course can be found on the University's Credit Search website.
English Language Requirements
Academic IELTS of 6.0 or equivalent, with no band score below 6.0
Fees
Information for Fee Paying Students
Year | Domestic | International |
---|---|---|
2021 | CSP | $28,000 |
The fees detailed above are the annual fee rates for the course. The annual rate is the fee that applies to standard full-time enrolment, which is 24 credit points. The final fee charged is based on the proportion of 24 credit points in which a student enrols. Students enrolled in a Commonwealth Support Place (CSP) are required to make a contribution towards the cost of their education, which is set by the Commonwealth Government. Information on Commonwealth Supported Places, HECS-HELP and how fees are calculated can be found here.
Typical Study Pattern
Course Information
Course Requirements
In addition to course requirements, in order to successfully complete your course you may need to meet the inherent requirements. Please refer to the inherent requirements statement applicable to your course.
Course Duration
Standard six semesters full-time or equivalent. Maximum twenty semesters.
Unit Delivery Modes
Each unit within your course may be offered through the following delivery modes:
UC - Canberra, Bruce
Flexible: | The unit combines online study with optional on-campus, face to face activities. |
On Campus: | The unit is delivered on-campus and face to face, supplemented with online content. Most classes are run on weekdays and during business hours. |
Check how each of your units are delivered in the Course Requirements section.
Admission Periods
Assumed Knowledge
None.
Awards
Award(s) | Official Abbreviation |
---|---|
Bachelor of Communication and Media (Corporate and Public Communication) | BComm&Media (Corp&PubComm) |