Bachelor of Communication and Media (Corporate and Public Communication)

Make a creative difference in the nation’s capital

This course aims to produce critically aware, ethically responsible and multi-skilled professionals who will thrive in the interlinked industries of public relations, public affairs and corporate communications.

In this unique national capital setting, you’ll explore how historical and current social, political and economic processes influence, and are influenced by, communication.

Study a Bachelor of Communication and Media (Corporate and Public Communication) at UC and you will:

• learn strategy and campaign development; social and digital analytics; the basics of graphic design and visual language; multi-media production and stakeholder management
• evaluate the cultural, historical and theoretical models of corporate and public communication in the context of professional practice
• create professional communication and media outputs which support, promote or critique a range of domestic and global programs or issues
• develop critical reflection and creative problem-solving skills
• learn to apply your professional judgement responsibly and ethically.

Work Integrated Learning

Work Integrated Learning is a key feature of the Bachelor of Communications and Media (Corporate and Public Communication), with workplace visits, regular case study analysis, communications mentoring, and involvement in ‘live’ projects for real-world industry clients. Past team-based experiences have included projects for Barnados Australia, The Street Theatre, Calvary Hospital and SEE-Change.

Internships are a compulsory part of the course and you’ll undertake placements within your choice of the public, private and not-for-profit sectors. Previous internship positions have included PR agencies ContentGroup, Threesides Marketing, Rowdy Digital and Fifty Acres; government departments such as Communications and the Arts, and Innovation, Industry and Science; and not-for-profits including Soldier On, Lifeline, and SIDS and Kids.

Career opportunities

• Public relations executive
• Publicist
• Freelance public relations consultant
• Public affairs manager
• Corporate communications manager
• Community relations officer
• Media manager
• Communication strategist
• Media adviser
• Marketing manager
• Social media/online community manager
• Communication officer or manager
• Fundraising/sponsorship manager

Course-specific information

The course is accredited with the Public Relations Institute of Australia, ensuring career-ready graduates with solid employment prospects. If you’re interested in pursuing a career in research, we provide a clear pathway to the Master of Communication degree.