Graduate Certificate in Social Media and Public Engagement

Consider this engaging career

Social media is becoming an increasingly powerful player in the dynamic media landscape, particularly as a means of engaging with customers and analysing their behaviour. This flexible part-time course will introduce you to key subjects in social media, including social informatics; government, media and public engagement; philosophies of communication; new technologies and the future of the online environment.

You will develop the practical and theoretical skills associated with different technological approaches and platforms, and will graduate able to competently negotiate both current and emerging social media entities within a private, public or not-for-profit workplace environment.

Study a Graduate Certificate in Social Media and Public Engagement at UC and you will:

• examine the impacts of social media in a range of areas including politics, business, regulation and social groups
• understand the conceptual theory behind online environments
• translate your theoretical knowledge into new and useful practical ways of engaging people in a social, institutional or media context.

Work Integrated Learning

You will be encouraged to investigate real-world industry scenarios as part of your Work Integrated Learning assessment program. Students often explore projects which focus on social media in their own industry or workplace, and their reports go on to make substantial improvements to how social media is used within these organisations.

Career opportunities

• Public engagement manager
• Communication manager
• Social media manager
• Marketing communication manager
• Public affairs officer
• Marketing communication manager
• Online community manager
• Policy officer
• Public affairs officer
• Public relations consultant
• Communication strategist

Course-specific information

It is assumed that students will have knowledge in at least one of the following areas: public and organisational communication, media, public policy and programs, administration, management, social systems, or fundamental skills in information communication technologies.

If you’re interested in pursuing a career in research, we provide a clear pathway to the Master of Communication degree.