Bachelor of Sports Management/ Bachelor of Event and Tourism Management - MGMG01

Manage sports events great and small

Use your personality, creative ideas and passion for all things sport to become a sports events manager game changer with the UC Bachelor of Sports Management-Bachelor of Event and Tourism Management double degree.

This unique course will give you a strong working knowledge of sports management theory and practice and combine these with the key elements of events and tourism management to create a highly engaging and challenging career pathway. You’ll learn how to create, produce, promote and manage world class events covering sports, festivals, conventions, meetings and community activities.

The course will also give you unprecedented access to leaders in sport, industry experts and multiple opportunities so you can gain valuable hands on experience through placement opportunities at some of Australia’s leading sports and event management companies.

Study a Bachelor of Sports Management and Bachelor of Event and Tourism Management at UC and you will: 

• build strong knowledge of contemporary sports management theory and practice
• explore complementary disciplines such as sports media, marketing, advertising strategy and promotions
• apply a conceptual understanding and a practical orientation in events and tourism management
• critique and apply the management skills necessary to function effectively, strategically and ethically in management and entrepreneurial roles in the event and tourism management sectors
• apply critical and creative thinking to address current issues in event and tourism contexts
• critically evaluate and apply sustainability principles
• build strong professional networks with current academic and professional leaders in sport and event management
• participate in multiple work placement opportunities.

Career opportunity

As a UC Bachelor of Sports Management/Bachelor of Event and Tourism Management graduate you’ll be exposed to employment opportunities all over the world. With the tourism and sports industry continuing to grow, the need for qualified and experienced people to create and manage events designed to engage and attract audience from all demographics is also expected to increase globally. Some potential job opportunites could include:

• event manager
• conference center manager
• marketing manager
• festival program manager
• campaign manager
• sponsorship and events coordinator
• coach
• club manager
• wedding planner
• travel consultant
• tourism policy officer
• local government economic development manager
• tourism research consultant
• attraction or club manager
• hotel manager
• sports management and operations
• sports marketing, media and public relations
• sponsorship management
• sports agent
• advisory and policy roles in the public and private sector
• education and research.