Bachelor of Business (Marketing) - MGB106
| Course Code: | MGB106 |
|---|---|
| Course Version: | 1 |
| Location: | UC - Canberra, Bruce |
| Faculty: | Faculty of Business, Government & Law |
| Discipline(s): | Canberra Business School |
| UAC Code: | 361216 |
| CRICOS Code: | 095931D |
| Selection Rank: | NEW |
| English Language Requirements: | Academic IELTS of 6.0 or equivalent, with no band score below 6.0 |
Make your mark in the world of business
This course will provide you with a strong foundation of the principles and conceptual frameworks of marketing, as used in both academia and the workplace, within a business context which focuses on economic strategies, financial outcomes and entrepreneurship. You’ll explore a variety of cognitive, technical and communication skills to analyse, review and explore marketing problems, providing innovative solutions for a range of real-world public, private and not-for-profit enterprises.
You’ll study how consumers behave in different settings, and will develop innovative marketing plans for domestic and international frameworks. You’ll also learn how to conduct marketing research and will explore the genre of digital marketing, while gaining skills in negotiation and sales management. This highly practical course centres on using innovative and challenging real-world scenarios for assignment and project work, and you’ll graduate as a confident and experienced marketeer ready for employment across a range of business sectors.
Study a Bachelor of Business (Marketing) at UC and you will:
- integrate theory and practice in marketing and articulate the impacts of recent developments within the field
- critically evaluate a range of core business skills to find solutions to future work challenges in legal, economic and global business environments
- analyse and apply a range of contemporary approaches to business innovation and organisational change
- develop experience of professional management in work and organisations, demonstrating creativity and initiative in new situations
- apply a range of ethical, socially responsible and sustainable solutions in a changing business environment
- reflect upon levels of personal autonomy and accountability associated with the decision-making process
- locate and evaluate a range of research frameworks and skills within the field of marketing.
Work Integrated Learning
The Bachelor of Business (Marketing) integrates theoretical learning with practice thanks to regular authentic Work Integrated Learning (WIL) experiences. Academics and industry work together to facilitate a range of diverse opportunities, including work simulations, internship workshops and placements, industry projects, competitions, exhibitions, overseas study tours and more.
You’ll undertake hands-on marketing practice using both hypothetical and real-world scenarios, including the development of strategic and international marketing plans, blogs and online presence audits. Previous marketing students have undertaken internships across a range of sectors, with organisations such as The Q Theatre, forty2 Edventures, Kicks Entertainment, Canberra Cavalry, In the City Canberra, Workspace 2580, Get it Sorted, CBR Innovation Network, Entry 29, Canberra International Music Festival and the Brumbies.
Career opportunities
- Marketing manager
- Advertising account manager
- Brand manager
- Social media manager
- Events manager
- Marketing consultant
- Marketing analyst
- Media analyst
- Promotions manager
- Sponsorship manager
- Web analytics consultant
- Retail manager
- Sales manager
Course-specific information
Accreditation for this course will be sought by the Australian Marketing Institute (AMI).
High-achieving students can enrol in the Bachelor of Philosophy (Honours) program.
Enquiries
- Prospective Domestic Students:
- Email study@canberra.edu.au or Phone 1800 UNI CAN (1800 864 226)
- Prospective International Students:
- Email international@canberra.edu.au or Phone +61 2 6201 5342
- Current and Commencing Students:
- In person, Student Centre Building 1 (take a BGL Faculty course advice ticket) or Email bglstudent@canberra.edu.au
Admission Requirements
Admission to this course is based on an entrance rank. A rank can be achieved by the following means:
- Year 12 ATAR
- other Australian Qualification
- work experience
- overseas qualification
We also offer a number of entry initiatives that give you the opportunity to gain entry to the University via alternate pathway programs and admissions schemes.
More information is available on our Alternative Entry page: http://www.canberra.edu.au/future-students/applications/apply-now/alternative-entry
Assumed Knowledge
None.
Periods Course is Open to New Admissions
| Year | Location | Domestic | International |
|---|---|---|---|
| 2020 | UC - Canberra, Bruce | Semester 1 Semester 2 |
Semester 1 Semester 2 |
| 2021 | UC - Canberra, Bruce | Semester 1 Semester 2 |
Semester 1 Semester 2 |
| 2022 | UC - Canberra, Bruce | Semester 1 Semester 2 |
Semester 1 Semester 2 |
Information on admission closing dates can be found here.
Credit Arrangements
Credit arrangements (if available) for this course can be found on the University's Credit Search website.
Course Requirements
Awards
| Award(s) | Official Abbreviation |
|---|---|
| Bachelor of Business (Marketing) | BBus (Mktg) |
Typical Study Pattern
Please refer to the tab to view Course Requirements, check unit details and select Restricted Choice Units for the course. Please note not all units are offered in each teaching period.
Unit Delivery Modes
Delivery modes for units in this degree are yet to be confirmed. Please contact us for more details.Information for Fee Paying Students
| Year | Domestic | International |
|---|---|---|
| 2020 | CSP | $32,300 |
The fees detailed above are the annual fee rates for the course. The annual rate is the fee that applies to standard full-time enrolment, which is 24 credit points. The final fee charged is based on the proportion of 24 credit points in which a student enrols. Students enrolled in a Commonwealth Support Place (CSP) are required to make a contribution towards the cost of their education, which is set by the Commonwealth Government. Information on Commonwealth Supported Places, HECS-HELP and how fees are calculated can be found here.
Professional Accreditation
To be advised.
Course Learning Outcomes
| Course Objectives | Graduate Qualities |
|---|---|
| Integrate theory and practice in Marketing and articulate the impacts of recent developments within the field. | 1.1 UC graduates are professional: employ up-to-date and relevant knowledge and skills; 1.2 UC graduates are professional: communicate effectively; and 2.4 UC graduates are global citizens: communicate effectively in diverse cultural and social settings. |
| Critically evaluate a range of core and contemporary business skills to synthesise solutions to future work challenges in the legal, economic and global business environment. | 1.4 UC graduates are professional: work collaboratively as part of a team, negotiate, and resolve conflict; 2.1 UC graduates are global citizens: think globally about issues in their profession; and 2.5 UC graduates are global citizens: make creative use of technology in their learning and professional lives. |
| Analyse and apply a range of contemporary approaches to business innovation and organisational change. | 2.1 UC graduates are global citizens: think globally about issues in their profession; 2.2 UC graduates are global citizens: adopt an informed and balanced approach across professional and international boundaries; and 3.4 UC graduates are lifelong learners: evaluate and adopt new technology. |
| Develop and apply experience of professional management in work and organisations demonstrating creativity and initiative in new situations. | 1.5 UC graduates are professional: display initiative and drive, and use their organisational skills to plan and manage their workload; 2.3 UC graduates are global citizens: understand issues in their profession from the perspective of other cultures; and 3.3 UC graduates are lifelong learners: adapt to complexity, ambiguity and change by being flexible and keen to engage with new ideas. |
| Synthesise and apply a range of ethical, socially responsible and sustainable solutions in a changing business environment and reflect upon levels of personal autonomy and accountability associated with the decision-making process. | 2.6 UC graduates are global citizens: behave ethically and sustainably in their professional and personal lives; 3.1 UC graduates are lifelong learners: reflect on their own practice, updating and adapting their knowledge and skills for continual professional and academic development; and 3.2 UC graduates are lifelong learners: be self-aware. |
| Locate and evaluate a range of research frameworks and skills within the field of Marketing. | 1.3 UC graduates are professional: use creativity, critical thinking, analysis and research skills to solve theoretical and real-world problems; 2.1 UC graduates are global citizens: think globally about issues in their profession; and 2.2 UC graduates are global citizens: adopt an informed and balanced approach across professional and international boundaries. |
Course Duration
Standard six semesters full-time or equivalent. Maximum twenty semesters.
Honours
High performing students may be eligible for entry into the Bachelor of Philosophy (Honours) course.
Offerings
-
Past Offerings
- 2019->UC - Canberra, Bruce-Internal
Enrolment Numbers
View the number of student enrolments for the previous full year. Please note that course numbers are indicative only and in no way reflect individual class sizes.