Bachelor of Business/ Bachelor of Communication and Media - MGAR01

Manage, Communicate, Inspire and Influence

Take the theoretical knowledge and practical skills of business and mix it with the creative, critical, professional and personal capabilities of communication and media, to create a career bursting with opportunities with the Bachelor of Business – Bachelor of Communication and Media course.

This is a management training course where you will gain broad and coherent theoretical and technical knowledge in a range of business core areas, with a focus on a communication pathway such as: Journalism, Marketing Communication, Corporate and Public Communication or Sports Media.

Collectively this double degree will give you a comprehensive understanding of business management and communication and media, giving you the professional expertise and qualifications to take responsibility for a variety of projects across a wide range of industries.

If taking control of a project and managing to a successful outcome is your idea of a worthwhile challenge, then the Bachelor of Business / Bachelor of Communication and Media is the perfect platform form which to launch your management career.

Study a Bachelor of Business / Bachelor of Communication and Media at UC and you will:

• acquire theoretical knowledge to reflect critically on professional practice in the areas of business analysis, change management and implementation
• apply professional judgement and knowledge in adapting marketing communication theories, principles and methodologies across diverse social, cultural and organisational contexts
• learn strategy and campaign development; social and digital analytics; the basics of graphic design and visual language; multi-media production and stakeholder management
• critically evaluate a range of core business skills to find solutions to future work challenges in legal, economic and global business environments
• develop experience of professional management in work and organisations demonstrating creativity and initiative in new situations
• create professional communication and media outputs which support, promote or critique a range of domestic and global programs or issues
• apply a range of ethical, socially responsible and sustainable solutions in a changing business environment.

Career opportunities

The UC Bachelor of Business / Bachelor of Communication and Media is a double degree is a globally recognised qualification that will give you the knowledge, skills and qualifications that are both highly transferrable and in demand across an extremely wide range of industries in both the public and private sectors including:

• chief executive officer
• chief financial officer
• chief operating officer
• managing director
• director
• general manager
• marketing manager
• administrative services manager
• project manager
• commercial director
• head of operations
• business manager
• assistant director
• deputy manager
• freelance public relations consultant
• public affairs manager
• corporate communications manager
• community relations officer
• media manager
• communication strategist
• marketing manager
• cocial media/online community manager
• communication officer or manager
• fundraising/sponsorship manager
• business analyst
• data scientist
• dystems architect
• information systems manager
• solutions engineer