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Bachelor of Business/ Bachelor of Communication and Media - MGAR01

Course Code: MGAR01
Course Version: 1
Location:
Faculty: Faculty of Business, Government & Law
Discipline(s): School of Management
School of Arts and Communications
UAC Code: 361542
CRICOS Code: 099007G
English Language Requirements: Academic IELTS of 6.0 or equivalent, with no band score below 6.0

Manage, Communicate, Inspire and Influence

Take the theoretical knowledge and practical skills of business and mix it with the creative, critical, professional and personal capabilities of communication and media, to create a career bursting with opportunities with the Bachelor of Business – Bachelor of Communication and Media course.

This is a management training course where you will gain broad and coherent theoretical and technical knowledge in a range of business core areas, with a focus on a communication pathway such as: Journalism, Marketing Communication, Corporate and Public Communication or Sports Media.

Collectively this double degree will give you a comprehensive understanding of business management and communication and media, giving you the professional expertise and qualifications to take responsibility for a variety of projects across a wide range of industries.

If taking control of a project and managing to a successful outcome is your idea of a worthwhile challenge, then the Bachelor of Business / Bachelor of Communication and Media is the perfect platform form which to launch your management career.

Study a Bachelor of Business / Bachelor of Communication and Media at UC and you will:

  • acquire theoretical knowledge to reflect critically on professional practice in the areas of business analysis, change management and implementation
  • apply professional judgement and knowledge in adapting marketing communication theories, principles and methodologies across diverse social, cultural and organisational contexts
  • learn strategy and campaign development; social and digital analytics; the basics of graphic design and visual language; multi-media production and stakeholder management
  • critically evaluate a range of core business skills to find solutions to future work challenges in legal, economic and global business environments
  • develop experience of professional management in work and organisations demonstrating creativity and initiative in new situations
  • create professional communication and media outputs which support, promote or critique a range of domestic and global programs or issues
  • apply a range of ethical, socially responsible and sustainable solutions in a changing business environment.

Career opportunities

The UC Bachelor of Business / Bachelor of Communication and Media is a double degree is a globally recognised qualification that will give you the knowledge, skills and qualifications that are both highly transferrable and in demand across an extremely wide range of industries in both the public and private sectors including:

  • chief executive officer
  • chief financial officer
  • chief operating officer
  • managing director
  • director
  • general manager
  • marketing manager
  • administrative services manager
  • project manager
  • commercial director
  • head of operations
  • business manager
  • assistant director
  • deputy manager
  • freelance public relations consultant
  • public affairs manager
  • corporate communications manager
  • community relations officer
  • media manager
  • communication strategist
  • marketing manager
  • cocial media/online community manager
  • communication officer or manager
  • fundraising/sponsorship manager
  • business analyst
  • data scientist
  • dystems architect
  • information systems manager
  • solutions engineer
 

Enquiries

Prospective Domestic Students
Email study@canberra.edu.au or Phone 1800 UNI CAN 1800 864 226
Prospective International Students
In person, Student Centre Building 1 (take a BGL Faculty course advice ticket) or Email bglstudent@canberra.edu.au
Current and Commencing Students
In person, Student Centre Building 1 (take a BGL Faculty course advice ticket) or Email bglstudent@canberra.edu.au

Admission Requirements

Admission to this course is based on an entrance rank. A rank can be achieved by the following means:
- Year 12 ATAR
- other Australian Qualification
- work experience
- overseas qualification

We also offer a number of entry initiatives that give you the opportunity to gain entry to the University via alternate pathway programs and admissions schemes.
More information is available on our Alternative Entry page: http://www.canberra.edu.au/future-students/applications/apply-now/alternative-entry

Assumed Knowledge

None.

Periods Course is Open to New Admissions

Year Location Domestic International
2019 UC - Canberra, Bruce Semester 1
Semester 2
Semester 1
Semester 2
2020 UC - Canberra, Bruce Semester 1
Semester 2
Semester 1
Semester 2
2021 UC - Canberra, Bruce Semester 1
Semester 2
Semester 1
Semester 2
2022 UC - Canberra, Bruce Semester 1
Semester 2
Semester 1
Semester 2

Information on admission closing dates can be found here.

Course Requirements

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If your course contains an open elective component of 12 credit points or more you may like to complete a breadth major or minor. For a list of breadth majors and minors follow this link. Other majors may also be available so seek course advice if you want more information.

In addition to course requirements, in order to successfully complete your course you may need to meet the inherent requirements. Please refer to the inherent requirements statement applicable to your course

Awards

Award(s) Official Abbreviation
Bachelor of Communication and Media (Corporate and Public Communication) BComm&Media (Corp&PubComm)
Bachelor of Communication and Media (Journalism) BComm&Media (Jnl)
Bachelor of Communication and Media (Marketing Communication) BComm&Media (MktgComm)
Bachelor of Communication and Media (Sports Media) BComm&Media (SportsMedia)
Bachelor of Business (Entrepreneurship and Innovation) BBus (Entrepreneurship&Innovation)
Bachelor of Business (Human Resource Management) BBus (HumanResMgt)
Bachelor of Business (International Business) BBus (IntlBus)
Bachelor of Business (Management) BBus (Mgt)
Bachelor of Business (Marketing) BBus (Mktg)
Bachelor of Business (Service Management) BBus (ServiceMgt)

Alternate Exit Awards

Bachelor of Business (Entrepreneurship & Innovation) Bachelor of Business (Human Resource Management) Bachelor of Business (Management) Bachelor of Communication and Media (Corporate and Public Communication) Bachelor of Communication and Media (Journalism) Bachelor of Business (Marketing) Bachelor of Business (Service Management) Bachelor of Communication and Media (Sports Media) Bachelor of Business (International Business) Bachelor of Communication and Media (Marketing Communication)

Typical Study Pattern

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Please refer to the tab to view Course Requirements, check unit details and select Restricted Choice Units for the course. Please note not all units are offered in each teaching period.

Unit Delivery Modes

Delivery modes for units in this degree are yet to be confirmed. Please contact us for more details.

Information for Fee Paying Students

Year Domestic International
2019 CSP $31,500

The fees detailed above are the annual fee rates for the course. The annual rate is the fee that applies to standard full-time enrolment, which is 24 credit points. The final fee charged is based on the proportion of 24 credit points in which a student enrols. Students enrolled in a Commonwealth Support Place (CSP) are required to make a contribution towards the cost of their education, which is set by the Commonwealth Government. Information on Commonwealth Supported Places, HECS-HELP and how fees are calculated can be found here.


Professional Accreditation

Refer to individual courses.

Course Learning Outcomes

Course Objectives Graduate Qualities
Refer to individual courses. -

Course Duration

Standard 4 years full time or equivalent. Maximum 10 years.

Honours

Refer to individual courses.

Related Courses (Double Degrees, Nested Courses and Alternative Exits)

Refer to individual courses.

Offerings

  • 2019->UC - Canberra, Bruce-Internal

Enrolment Numbers

View the number of student enrolments for this course for the previous full year. Please note that course numbers are indicative only and in no way reflect individual class sizes.

Faculty of Business, Government and Law
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