Bachelor of Communication and Media (Corporate and Public Communication) - ARB101
| Course Code: | ARB101 |
|---|---|
| Course Version: | 1 |
| Location: | UC - Canberra, Bruce |
| Faculty: | Faculty of Arts and Design |
| Discipline(s): | School of Arts and Communications |
| UAC Code: | 362427 |
| CRICOS Code: | 095566J |
| Selection Rank: | 60 |
| English Language Requirements: | Academic IELTS of 6.0 or equivalent, with no band score below 6.0 |
Make a creative difference in the nation’s capital
This course aims to produce critically aware, ethically responsible and multi-skilled professionals who will thrive in the interlinked industries of public relations, public affairs and corporate communications.
In this unique national capital setting, you’ll explore how historical and current social, political and economic processes influence, and are influenced by, communication.
Study a Bachelor of Communication and Media (Corporate and Public Communication) at UC and you will:
- learn strategy and campaign development; social and digital analytics; the basics of graphic design and visual language; multi-media production and stakeholder management
- evaluate the cultural, historical and theoretical models of corporate and public communication in the context of professional practice
- create professional communication and media outputs which support, promote or critique a range of domestic and global programs or issues
- develop critical reflection and creative problem-solving skills
- learn to apply your professional judgement responsibly and ethically.
Work Integrated Learning
Work Integrated Learning is a key feature of the Bachelor of Communications and Media (Corporate and Public Communication), with workplace visits, regular case study analysis, communications mentoring, and involvement in ‘live’ projects for real-world industry clients. Past team-based experiences have included projects for Barnados Australia, The Street Theatre, Calvary Hospital and SEE-Change.
Internships are a compulsory part of the course and you’ll undertake placements within your choice of the public, private and not-for-profit sectors. Previous internship positions have included PR agencies ContentGroup, Threesides Marketing, Rowdy Digital and Fifty Acres; government departments such as Communications and the Arts, and Innovation, Industry and Science; and not-for-profits including Soldier On, Lifeline, and SIDS and Kids.
Career opportunities
- Public relations executive
- Publicist
- Freelance public relations consultant
- Public affairs manager
- Corporate communications manager
- Community relations officer
- Media manager
- Communication strategist
- Media adviser
- Marketing manager
- Social media/online community manager
- Communication officer or manager
- Fundraising/sponsorship manager
Course-specific information
If you’re interested in pursuing a career in research, we provide a clear pathway to the Master of Communication degree.
Enquiries
- Current and Commencing Students:
- Email FAD.Student@canberra.edu.au or Phone 1300 301 727
- Prospective Domestic Students:
- Email study@canberra.edu.au or Phone 1800 UNI CAN (1800 864 226)
- Prospective International Students:
- Email international@canberra.edu.au or Phone +61 2 6201 5342
Admission Requirements
Admission to this course is based on an entrance rank. A rank can be achieved by the following means:
- Year 12 ATAR
- other Australian Qualification
- work experience
- overseas qualification
We also offer a number of entry initiatives that give you the opportunity to gain entry to the University via alternate pathway programs and admissions schemes.
More information is available on our Alternative Entry page: http://www.canberra.edu.au/future-students/applications/apply-now/alternative-entry
Assumed Knowledge
None.
Periods Course is Open to New Admissions
| Year | Location | Domestic | International |
|---|---|---|---|
| 2020 | UC - Canberra, Bruce | Semester 1 Semester 2 |
Semester 1 Semester 2 |
| 2021 | UC - Canberra, Bruce | Semester 1 Semester 2 |
Semester 1 Semester 2 |
| 2022 | UC - Canberra, Bruce | Semester 1 Semester 2 |
Semester 1 Semester 2 |
Information on admission closing dates can be found here.
Credit Arrangements
Credit arrangements (if available) for this course can be found on the University's Credit Search website.
Course Requirements
Awards
| Award(s) | Official Abbreviation |
|---|---|
| Bachelor of Communication and Media (Corporate and Public Communication) | BComm&Media (Corp&PubComm) |
Typical Study Pattern
Please refer to the tab to view Course Requirements, check unit details and select Restricted Choice Units for the course. Please note not all units are offered in each teaching period.
Unit Delivery Modes
The University offers a wide range of delivery options to help you balance study with other commitments. Units within this degree may be available to be studied in the following delivery modes:
UC - Canberra, Bruce
| Flexible: | The unit combines online study with optional on-campus, face to face activities. |
| On Campus: | The unit is delivered on-campus and face to face, supplemented with online content. Most classes are run on weekdays and during business hours. |
| Online: | The unit is studied completely online. On-campus, face to face interaction is not required. |
To find out more about delivery modes that are available for units in this course please visit
Information for Fee Paying Students
| Year | Domestic | International |
|---|---|---|
| 2020 | CSP | $28,000 |
The fees detailed above are the annual fee rates for the course. The annual rate is the fee that applies to standard full-time enrolment, which is 24 credit points. The final fee charged is based on the proportion of 24 credit points in which a student enrols. Students enrolled in a Commonwealth Support Place (CSP) are required to make a contribution towards the cost of their education, which is set by the Commonwealth Government. Information on Commonwealth Supported Places, HECS-HELP and how fees are calculated can be found here.
Professional Accreditation
To be advised.
Course Learning Outcomes
| Course Objectives | Graduate Qualities |
|---|---|
| Evaluate the cultural, historical and theoretical paradigms of corporate and public communication which contextualize professional practice. | 1.1 UC graduates are professional: employ up-to-date and relevant knowledge and skills; 2.3 UC graduates are global citizens: understand issues in their profession from the perspective of other cultures; and 2.6 UC graduates are global citizens: behave ethically and sustainably in their professional and personal lives. |
| Create professional communication and media outputs supporting, promoting or critiquing a range of domestic and global programs or issues. | 2.1 UC graduates are global citizens: think globally about issues in their profession; and 2.4 UC graduates are global citizens: communicate effectively in diverse cultural and social settings. |
| Critically reflect, creatively problem solve and apply professional judgement responsibly and ethically as appropriate for professional practice. | 1.5 UC graduates are professional: display initiative and drive, and use their organisational skills to plan and manage their workload; 3.1 UC graduates are lifelong learners: reflect on their own practice, updating and adapting their knowledge and skills for continual professional and academic development; and 3.2 UC graduates are lifelong learners: be self-aware. |
Course Duration
Standard six semesters full-time or equivalent. Maximum twenty semesters.
Offerings
-
Past Offerings
- 2019->UC - Canberra, Bruce-Internal
Enrolment Numbers
View the number of student enrolments for the previous full year. Please note that course numbers are indicative only and in no way reflect individual class sizes.