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Bachelor of Communication and Media (Corporate and Public Communication) - ARB101

Course Code: ARB101
Course Version: 1
Location: UC - Canberra, Bruce
Faculty: Faculty of Arts and Design
Discipline(s): School of Arts and Communications
UAC Code: 362427
CRICOS Code: 095566J
Selection Rank: 60
English Language Requirements: Academic IELTS of 6.0 or equivalent, with no band score below 6.0

Make a creative difference in the nation’s capital

This course aims to produce critically aware, ethically responsible and multi-skilled professionals who will thrive in the interlinked industries of public relations, public affairs and corporate communications.

In this unique national capital setting, you’ll explore how historical and current social, political and economic processes influence, and are influenced by, communication.

Study a Bachelor of Communication and Media (Corporate and Public Communication) at UC and you will:

  • learn strategy and campaign development; social and digital analytics; the basics of graphic design and visual language; multi-media production and stakeholder management
  • evaluate the cultural, historical and theoretical models of corporate and public communication in the context of professional practice
  • create professional communication and media outputs which support, promote or critique a range of domestic and global programs or issues
  • develop critical reflection and creative problem-solving skills
  • learn to apply your professional judgement responsibly and ethically.

Work Integrated Learning

Work Integrated Learning is a key feature of the Bachelor of Communications and Media (Corporate and Public Communication), with workplace visits, regular case study analysis, communications mentoring, and involvement in ‘live’ projects for real-world industry clients. Past team-based experiences have included projects for Barnados Australia, The Street Theatre, Calvary Hospital and SEE-Change.

Internships are a compulsory part of the course and you’ll undertake placements within your choice of the public, private and not-for-profit sectors. Previous internship positions have included PR agencies ContentGroup, Threesides Marketing, Rowdy Digital and Fifty Acres; government departments such as Communications and the Arts, and Innovation, Industry and Science; and not-for-profits including Soldier On, Lifeline, and SIDS and Kids.

Career opportunities

  • Public relations executive
  • Publicist
  • Freelance public relations consultant
  • Public affairs manager
  • Corporate communications manager
  • Community relations officer
  • Media manager
  • Communication strategist
  • Media adviser
  • Marketing manager
  • Social media/online community manager
  • Communication officer or manager
  • Fundraising/sponsorship manager

Course-specific information

If you’re interested in pursuing a career in research, we provide a clear pathway to the Master of Communication degree. 


Prospective Domestic Students:
Email or Phone 1800 UNI CAN (1800 864 226)
Prospective International Students:
Email or Phone +61 2 6201 5342
Current and Commencing Students:
Email or Phone 1300 301 727

Admission Requirements

Admission to this course is based on an entrance rank. A rank can be achieved by the following means:
- Year 12 ATAR
- other Australian Qualification
- work experience
- overseas qualification

We also offer a number of entry initiatives that give you the opportunity to gain entry to the University via alternate pathway programs and admissions schemes.
More information is available on our Alternative Entry page:

Assumed Knowledge


Periods Course is Open to New Admissions

Year Location Domestic International
2021 UC - Canberra, Bruce Semester 1
Winter Term
Semester 2
Semester 1
Semester 2
2022 UC - Canberra, Bruce Semester 1
Winter Term
Semester 2
Semester 1
Semester 2
2023 UC - Canberra, Bruce Semester 1
Winter Term
Semester 2
Semester 1
Semester 2

Information on admission closing dates can be found here.

Credit Arrangements

Credit arrangements (if available) for this course can be found on the University's Credit Search website.

Course Requirements

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If your course contains an open elective component of 12 credit points or more you may like to complete a breadth major or minor. For a list of breadth majors and minors follow this link. Other majors may also be available so seek course advice if you want more information.

In addition to course requirements, in order to successfully complete your course you may need to meet the inherent requirements. Please refer to the inherent requirements statement applicable to your course


Award(s) Official Abbreviation
Bachelor of Communication and Media (Corporate and Public Communication) BComm&Media (Corp&PubComm)

Typical Study Pattern

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Please refer to the tab to view Course Requirements, check unit details and select Restricted Choice Units for the course. Please note not all units are offered in each teaching period.

Unit Delivery Modes

The University offers a wide range of delivery options to help you balance study with other commitments. Units within this degree may be available to be studied in the following delivery modes:

    UC - Canberra, Bruce

      Flexible: The unit combines online study with optional on-campus, face to face activities.
      On Campus: The unit is delivered on-campus and face to face, supplemented with online content. Most classes are run on weekdays and during business hours.

To find out more about delivery modes that are available for units in this course please visit

Information for Fee Paying Students

Year Domestic International



The fees detailed above are the annual fee rates for the course. The annual rate is the fee that applies to standard full-time enrolment, which is 24 credit points. The final fee charged is based on the proportion of 24 credit points in which a student enrols. Students enrolled in a Commonwealth Support Place (CSP) are required to make a contribution towards the cost of their education, which is set by the Commonwealth Government. Information on Commonwealth Supported Places, HECS-HELP and how fees are calculated can be found here.

Professional Accreditation

To be advised.

Course Learning Outcomes

Course Objectives Graduate Qualities
Evaluate the cultural, historical and theoretical paradigms of corporate and public communication which contextualize professional practice. 1.1 UC graduates are professional: employ up-to-date and relevant knowledge and skills;
2.3 UC graduates are global citizens: understand issues in their profession from the perspective of other cultures; and
2.6 UC graduates are global citizens: behave ethically and sustainably in their professional and personal lives.
Create professional communication and media outputs supporting, promoting or critiquing a range of domestic and global programs or issues. 2.1 UC graduates are global citizens: think globally about issues in their profession; and
2.4 UC graduates are global citizens: communicate effectively in diverse cultural and social settings.
Critically reflect, creatively problem solve and apply professional judgement responsibly and ethically as appropriate for professional practice. 1.5 UC graduates are professional: display initiative and drive, and use their organisational skills to plan and manage their workload;
3.1 UC graduates are lifelong learners: reflect on their own practice, updating and adapting their knowledge and skills for continual professional and academic development; and
3.2 UC graduates are lifelong learners: be self-aware.

Course Duration

Standard six semesters full-time or equivalent. Maximum twenty semesters.


  • Past Offerings
    • 2019->UC - Canberra, Bruce-Internal
    • 2020->UC - Canberra, Bruce-Internal

Enrolment Numbers

View the number of student enrolments for the previous full year. Please note that course numbers are indicative only and in no way reflect individual class sizes.

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