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Bachelor of Arts / Bachelor of Advertising and Marketing Communication - 986AA

Course Code: 986AA
Course Version: 2
Location: UC - Canberra, Bruce
Faculty: Faculty of Arts and Design
Discipline(s): School of Arts and Communications
UAC Code: 362044
CRICOS Code: 065737K
English Language Requirements: Academic IELTS of 6.0 or equivalent, with no band score below 6.0


This program is for those who seek a professional qualification in Advertising/Marketing Communication but who also value the flexibility of a general education in the liberal arts. It combines communication and media studies with thorough education in the theories, issues and skills pertaining to the Advertising/Marketing Communication industry. The addition of a liberal arts specialisation extends the intellectual knowledge base and critical thinking skills and thus improves graduates' employment prospects.

Graduates find employment in advertising agencies, in either the creative or the account management side, the media, and in advertising or marketing communication departments in public or private organisations.


Prospective Students
Please email or telephone 1800 UNI CAN (1800 864 226)
Current and Commencing Students
Email Ph 1300 301 727

Admission Requirements

Normal requirements for admission to an undergraduate course.

Information on admission closing dates can be found here.

Course Requirements

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In addition to course requirements, in order to successfully complete your course you may need to meet the inherent requirements. Please refer to the inherent requirements statement applicable to your course


Award(s) Official Abbreviation
Bachelor of Arts BA
Bachelor of Advertising and Marketing Communication B Advt&MktgComm

Alternate Exit Awards

Bachelor of Arts Bachelor of Advertising and Marketing Communication

Typical Study Pattern

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Please refer to the tab to view Course Requirements, check unit details and select Restricted Choice Units for the course. Please note not all units are offered in each teaching period.

Unit Delivery Modes

Delivery modes for units in this degree are yet to be confirmed. Please contact us for more details.

This course is closed to new admissions from semester 1, 2013. Please refer to course 216JA Bachelor of Arts/Bachelor of Communication in Advertising.

Professional Accreditation


Course Duration

Standard eight semesters full time or equivalent. Maximum twenty semesters.




  • Past Offerings
    • 2012->UC - Canberra, Bruce-Internal
    • 2013->UC - Canberra, Bruce-Internal
    • 2014->UC - Canberra, Bruce-Internal
    • 2015->UC - Canberra, Bruce-Internal
    • 2016->UC - Canberra, Bruce-Internal
    • 2017->UC - Canberra, Bruce-Internal
    • 2018->UC - Canberra, Bruce-Internal
    • 2019->UC - Canberra, Bruce-Internal
    • 2020->UC - Canberra, Bruce-Internal

Enrolment Numbers

View the number of student enrolments for the previous full year. Please note that course numbers are indicative only and in no way reflect individual class sizes.

Faculty of Arts and Design
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