Bachelor of Advertising and Marketing Communication - 981AA
Course Code: | 981AA |
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Course Version: | 1 |
Location: | UC - Canberra, Bruce |
Faculty: | Faculty of Arts and Design |
Discipline(s): | School of Arts and Communications |
UAC Code: | 362384 |
CRICOS Code: | 065640G |
English Language Requirements: | None. |
Introduction
Enquiries
- Current and Commencing Students
- Email FAD.Student@canberra.edu.au Ph 1300 301 727
- Prospective Students
- Please email study@canberra.edu.au or telephone 1800 UNI CAN (1800 864 226)
Admission Requirements
Normal UC requirements for admission to an undergraduate course.
Additional Admission Requirements
None.
Assumed Knowledge
None.
Information on admission closing dates can be found here.
Course Requirements
Awards
Award(s) | Official Abbreviation |
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Bachelor of Advertising and Marketing Communication | B Advt&MktgComm |
Typical Study Pattern
Please refer to the tab to view Course Requirements, check unit details and select Restricted Choice Units for the course. Please note not all units are offered in each teaching period.
Unit Delivery Modes
Delivery modes for units in this degree are yet to be confirmed. Please contact us for more details. This course is closed to new admissions from semester 1, 2013. Please refer to course 211JA Bachelor of Communication in Advertising.
Professional Accreditation
International Advertising Association (IAA) and Media Federation of Australia (MFA).
Course Learning Outcomes
Course Objectives | Graduate Qualities |
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- to provide students with a thorough understanding of the nature and functions of contemporary advertising and marketing communication. - provide practical workshops which are integral to the course supported by a Student run Communications Agency (SCA) operated on-campus to improve professional skills and vocational advantage. - provide professional subjects which are supported by broad-based foundation units to inform communication theory within the context of society and consumerism. - provide electives in social science, humanities, business or creative arts. - provides the option to include an additional major or undertake a four year double degree with arts, commerce, international studies and psychology, or in combination with an undergraduate diploma in languages. |
The University expects all of its graduates to have developed the following skills and attributes which will equip them for success in professional life: - express knowledge, ideas and opinions in their professional field, both orally and in written form, with confidence and clarity. - present arguments and ideas effectively. - create and present new ideas. - select and use appropriate information and communication technology. - identify problems and analyse the main features of problems relevant to their professional field. - work with others as part of a group. - demonstrate entrepreneurial skills including creativity, initiative, adaptability, leadership, resourcefulness. |
Course Duration
Standard six semesters full-time or equivalent. Maximum twenty semesters.
Honours
High performing students may be eligible for entry to the Bachelor of Communication (Honours) course.
Internships
The course provides work-integrated-learning experience and from 2010 includes professional internship.
Offerings
-
Past Offerings
- 2012->UC - Canberra, Bruce-Internal
- 2013->UC - Canberra, Bruce-Internal
- 2014->UC - Canberra, Bruce-Internal
- 2015->UC - Canberra, Bruce-Internal
- 2016->UC - Canberra, Bruce-Internal
- 2017->UC - Canberra, Bruce-Internal
- 2018->UC - Canberra, Bruce-Internal
- 2019->UC - Canberra, Bruce-Internal
- 2020->UC - Canberra, Bruce-Internal
Enrolment Numbers
View the number of student enrolments for the previous full year. Please note that course numbers are indicative only and in no way reflect individual class sizes.