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Bachelor of Advertising and Marketing Communication - 981AA

Course Code: 981AA
Course Version: 1
Location: UC - Canberra, Bruce
Faculty: Faculty of Arts and Design
Discipline(s): School of Arts and Communications
UAC Code: 362384
CRICOS Code: 065640G
English Language Requirements:


Admission Requirements

Normal UC requirements for admission to an undergraduate course.

Additional Admission Requirements


Assumed Knowledge


Information on admission closing dates can be found here.

Course Requirements

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In addition to course requirements, in order to successfully complete your course you may need to meet the inherent requirements. Please refer to the inherent requirements statement applicable to your course


Award(s) Official Abbreviation
Bachelor of Advertising and Marketing Communication B Advt&MktgComm

Typical Study Pattern

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Please refer to the tab to view Course Requirements, check unit details and select Restricted Choice Units for the course. Please note not all units are offered in each teaching period.

Unit Delivery Modes

Delivery modes for units in this degree are yet to be confirmed. Please contact us for more details.

This course is closed to new admissions from semester 1, 2013. Please refer to course 211JA Bachelor of Communication in Advertising.

Professional Accreditation

International Advertising Association (IAA) and Media Federation of Australia (MFA).

Course Learning Outcomes

Course Objectives Graduate Qualities
- to provide students with a thorough understanding of the nature and functions of contemporary advertising and marketing communication.
- provide practical workshops which are integral to the course supported by a Student run Communications Agency (SCA) operated on-campus to improve professional skills and vocational advantage.
- provide professional subjects which are supported by broad-based foundation units to inform communication theory within the context of society and consumerism.
- provide electives in social science, humanities, business or creative arts.
- provides the option to include an additional major or undertake a four year double degree with arts, commerce, international studies and psychology, or in combination with an undergraduate diploma in languages.
The University expects all of its graduates to have developed the following skills and attributes which will equip them for success in professional life:
- express knowledge, ideas and opinions in their professional field, both orally and in written form, with confidence and clarity.
- present arguments and ideas effectively.
- create and present new ideas.
- select and use appropriate information and communication technology.
- identify problems and analyse the main features of problems relevant to their professional field.
- work with others as part of a group.
- demonstrate entrepreneurial skills including creativity, initiative, adaptability, leadership, resourcefulness.

Course Duration

Standard six semesters full-time or equivalent. Maximum twenty semesters.


High performing students may be eligible for entry to the Bachelor of Communication (Honours) course.


The course provides work-integrated-learning experience and from 2010 includes professional internship.


  • Past Offerings
    • 2012->UC - Canberra, Bruce-Internal
    • 2013->UC - Canberra, Bruce-Internal
    • 2014->UC - Canberra, Bruce-Internal
    • 2015->UC - Canberra, Bruce-Internal
    • 2016->UC - Canberra, Bruce-Internal
    • 2017->UC - Canberra, Bruce-Internal
    • 2018->UC - Canberra, Bruce-Internal
    • 2019->UC - Canberra, Bruce-Internal
    • 2020->UC - Canberra, Bruce-Internal

Enrolment Numbers

View the number of student enrolments for the previous full year. Please note that course numbers are indicative only and in no way reflect individual class sizes.

Faculty of Arts and Design
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