Bachelor of Advertising and Marketing Communication - 981AA

Course Code:	981AA
Course Version:	1
Location:	UC - Canberra, Bruce
Faculty:	Faculty of Arts and Design
Discipline(s):	School of Arts and Communications
UAC Code:	362384
CRICOS Code:	065640G
English Language Requirements:	None.

Introduction

The Bachelor of Advertising and Marketing Communication progressively develops skills and techniques required for the rapidly evolving and multifaceted commercial communications industry, with particular focus on strategic brand development, media engagement and cross-platform digital communication supported by a sound understanding of the societal, consumer and creative principles that underpin the practice. The course provides work-integrated-learning experience and from 2010 includes professional internship.

Faculty of Arts and Design Foundation units

- A Foundation unit has content and learning outcomes of relevance to the majority of disciplines within the Faculty. - Foundation units may be mandated as part of the four discipline specific units.

- Foundation units are also available as electives within Arts and Design and to the rest of the University.

- Foundation units can be integrated into elective Minors or Majors in undergraduate courses.

- Foundation units are generally taught by a mix of academic staff from within Arts and Design.

Further information on the Foundation Year including a full list of available units can be found on the Foundation Year webpage. http://www.canberra.edu.au/faculties/arts-design/foundation-units.

Enquiries

Current and Commencing Students: Email FAD.Student@canberra.edu.au Ph 1300 301 727
Prospective Students: Please email study@canberra.edu.au or telephone 1800 UNI CAN (1800 864 226)

Admission Requirements

Normal UC requirements for admission to an undergraduate course.

Additional Admission Requirements

None.

Assumed Knowledge

None.

Information on admission closing dates can be found here.

Course Requirements

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Bachelor of Advertising and Marketing Communication (72 credit points)
Required - 36 credit points as follows
- Required Units - Must pass 12 credit points as follows
- MJ0131 Major in Advertising (24 credit points)
  - Restricted Choice - Must pass 24 credit points from the following
Restricted Choice - Must select 1 of the following
- Option 1 - Must pass 18 credit points as follows
- Option 2 - Must pass 18 credit points as follows
Open Electives - 18 credit points as follows
- Must pass 18 credit points from anywhere in the University, as a major, a minor and/or as individual units.
- Note:
  - Advantageous Majors & Minors: These include Commerce Foundation, Event Management, International Studies, Marketing, Marketing Research, New Media Production, Public Relations and Tourism Management.
  - Unit Levels: In selecting electives students should note that no more than 30 credit points at Level 1 is permitted for the entire course.

In addition to course requirements, in order to successfully complete your course you may need to meet the inherent requirements. Please refer to the inherent requirements statement applicable to your course

Awards

Award(s)	Official Abbreviation
Bachelor of Advertising and Marketing Communication	B Advt&MktgComm

Typical Study Pattern

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UC - Canberra, Bruce
- Standard Full Time, Semester 1 Commencing
  - Print this Study Pattern
  - Year 1
    - Semester 1
      - Influence, Belief and Argument (8132) - 3 cp, Level 1
      - Introduction to Professional Communication (8122) - 3 cp, Level 1
      - Open Elective Unit- 3 cp
      - Restricted Choice Unit- 3 cp
    - Semester 2
      - Creativity and Critique (8172) - 3 cp, Level 1
      - Professional Communication Practice (7837) - 3 cp, Level 1
      - Open Elective Unit- 3 cp
      - Restricted Choice Unit- 3 cp
  - Year 2
    - Semester 1
      - Advertising Strategy (6809) - 3 cp, Level 2
      - Agency Operations (8135) - 3 cp, Level 2
      - Open Elective Unit- 3 cp
      - Restricted Choice Unit- 3 cp
    - Semester 2
      - Brand Building (6814) - 3 cp, Level 3
      - Client Relationship Management (8137) - 3 cp, Level 2
      - Open Elective Unit- 3 cp
      - Restricted Choice Unit- 3 cp
  - Year 3
    - Semester 1
      - Copywriting (6812) - 3 cp, Level 3
      - Transnational Advertising (7839) - 3 cp, Level 3
      - Open Elective Unit- 3 cp
      - Restricted Choice Unit- 3 cp
    - Semester 2
      - Integrated Communication Campaigns (6813) - 3 cp, Level 3
      - Media Planning and Buying (8138) - 3 cp, Level 3
      - Open Elective Unit- 3 cp
      - Restricted Choice Unit- 3 cp

Please refer to the tab to view Course Requirements, check unit details and select Restricted Choice Units for the course. Please note not all units are offered in each teaching period.

Unit Delivery Modes

Delivery modes for units in this degree are yet to be confirmed. Please contact us for more details.

This course is closed to new admissions from semester 1, 2013. Please refer to course 211JA Bachelor of Communication in Advertising.

Professional Accreditation

International Advertising Association (IAA) and Media Federation of Australia (MFA).

Course Learning Outcomes

Course Objectives	Graduate Qualities
- to provide students with a thorough understanding of the nature and functions of contemporary advertising and marketing communication. - provide practical workshops which are integral to the course supported by a Student run Communications Agency (SCA) operated on-campus to improve professional skills and vocational advantage. - provide professional subjects which are supported by broad-based foundation units to inform communication theory within the context of society and consumerism. - provide electives in social science, humanities, business or creative arts. - provides the option to include an additional major or undertake a four year double degree with arts, commerce, international studies and psychology, or in combination with an undergraduate diploma in languages.	The University expects all of its graduates to have developed the following skills and attributes which will equip them for success in professional life: - express knowledge, ideas and opinions in their professional field, both orally and in written form, with confidence and clarity. - present arguments and ideas effectively. - create and present new ideas. - select and use appropriate information and communication technology. - identify problems and analyse the main features of problems relevant to their professional field. - work with others as part of a group. - demonstrate entrepreneurial skills including creativity, initiative, adaptability, leadership, resourcefulness.

Course Objectives

Graduate Qualities

- to provide students with a thorough understanding of the nature and functions of contemporary advertising and marketing communication.
- provide practical workshops which are integral to the course supported by a Student run Communications Agency (SCA) operated on-campus to improve professional skills and vocational advantage.
- provide professional subjects which are supported by broad-based foundation units to inform communication theory within the context of society and consumerism.
- provide electives in social science, humanities, business or creative arts.
- provides the option to include an additional major or undertake a four year double degree with arts, commerce, international studies and psychology, or in combination with an undergraduate diploma in languages.

The University expects all of its graduates to have developed the following skills and attributes which will equip them for success in professional life:
- express knowledge, ideas and opinions in their professional field, both orally and in written form, with confidence and clarity.
- present arguments and ideas effectively.
- create and present new ideas.
- select and use appropriate information and communication technology.
- identify problems and analyse the main features of problems relevant to their professional field.
- work with others as part of a group.
- demonstrate entrepreneurial skills including creativity, initiative, adaptability, leadership, resourcefulness.

Course Duration

Standard six semesters full-time or equivalent. Maximum twenty semesters.

Honours

High performing students may be eligible for entry to the Bachelor of Communication (Honours) course.

Internships

The course provides work-integrated-learning experience and from 2010 includes professional internship.

Offerings

Past Offerings
- 2012->UC - Canberra, Bruce-Internal
- 2013->UC - Canberra, Bruce-Internal
- 2014->UC - Canberra, Bruce-Internal
- 2015->UC - Canberra, Bruce-Internal
- 2016->UC - Canberra, Bruce-Internal
- 2017->UC - Canberra, Bruce-Internal
- 2018->UC - Canberra, Bruce-Internal
- 2019->UC - Canberra, Bruce-Internal
- 2020->UC - Canberra, Bruce-Internal

Enrolment Numbers

View the number of student enrolments for the previous full year. Please note that course numbers are indicative only and in no way reflect individual class sizes.

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Bachelor of Advertising and Marketing Communication - 981AA

Introduction

Enquiries

Admission Requirements

Additional Admission Requirements

Assumed Knowledge

Course Requirements

Awards

Typical Study Pattern

Unit Delivery Modes

Professional Accreditation

Course Learning Outcomes

Course Duration

Honours

Internships

Offerings

Enrolment Numbers

Perform new course search

Supporting Links

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