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Master of Business Administration / Master of Marketing Management - 968AA

Course Code: 968AA
Course Version: 1
Location: UC - Canberra, Bruce
Faculty: Faculty of Business, Government & Law
Discipline(s): Canberra Business School
UAC Code: 880310
CRICOS Code: 064330G
English Language Requirements: Academic IELTS of 6.5 or equivalent, with no band score below 6.0


A combined Masters degree in Business Administration and Marketing Management provides candidates with the opportunity of completing two degrees within one period of candidature.

The MBA/MMrktgMgt is designed to develop competencies in the core areas of business administration (accounting and finance, managing people, economics, data analysis, international business, ethics and strategy) as well as provide a comprehensive understanding of concepts, techniques and professional applications in marketing.

In particular, the advanced level marketing units provide depth and breadth in strategic thinking and analytical tools in marketing and business.


Prospective Domestic Students
Email or Phone 1800 UNI CAN (1800 864 226)
Prospective International Students
Email or Phone +61 2 6201 5342
Current and Commencing Students
In person Faculty of Business, Government and Law student support area (Building 11, Level B, Room 27 - Reception counter) or Email

Admission Requirements

A recognised undergraduate degree and a minimum of two years relevant work experience; or completion of the Graduate Diploma in Business Administration or Graduate Diploma in Marketing or Graduate Diploma in International Business

Assumed Knowledge


Information on admission closing dates can be found here.

Course Requirements

In addition to course requirements, in order to successfully complete your course you may need to meet the inherent requirements. Please refer to the inherent requirements statement applicable to your course


Award(s) Official Abbreviation
Master of Business Administration MBA
Master of Marketing Management M MktgMgt

Alternate Exit Awards

Graduate Diploma in Business Administration Graduate Certificate in Marketing Graduate Diploma in International Business Master of Marketing Management Master of Business Administration Graduate Diploma in Marketing Graduate Certificate in Business Administration

Unit Delivery Modes

Delivery modes for units in this degree are yet to be confirmed. Please contact us for more details.

This course is closed to new admissions from end of semester 1, 2014. Please contact the Faculty via the enquiry details below for further information.

Graduate Employment

The course is suitable for candidates who are working in a marketing area or who aspire to do so and who wish to complement their practical knowledge with a sound theoretical base. The study of business administration and marketing at an advanced level may enable candidates to move more rapidly into senior marketing positions in consumer, business, government, community service and not-for-profit organisations.

Course Learning Outcomes

Course Objectives Graduate Qualities
Graduates will have an appreciation of basic principles and tools necessary to pursue further studies in the broad field of business administration. .
Graduates are expected to demonstrate high levels of analytical, problem solving and communication skills. .
Graduates will have an in-depth understanding of the underlying theories and concepts that inform alternative perspectives adopted in approaching issues and problems in marketing. .

Course Duration

Standard four semesters full-time or equivalent. Maximum twelve semesters.


Not applicable.

Related Courses (Double Degrees, Nested Courses and Alternative Exits)

Master of Business Administration/ Master of International Business; Master of Business Administration/Master of Professional Accounting.


  • Past Offerings
    • 2012->UC - Canberra, Bruce-Internal
    • 2013->UC - Canberra, Bruce-Internal
    • 2014->UC - Canberra, Bruce-Internal
    • 2015->UC - Canberra, Bruce-Internal
    • 2016->UC - Canberra, Bruce-Internal
    • 2017->UC - Canberra, Bruce-Internal
    • 2018->UC - Canberra, Bruce-Internal
    • 2019->UC - Canberra, Bruce-Internal
    • 2020->UC - Canberra, Bruce-Internal

Enrolment Numbers

View the number of student enrolments for the previous full year. Please note that course numbers are indicative only and in no way reflect individual class sizes.

Faculty of Business, Government and Law
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