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Master of Marketing Management - 760AA

Course Code: 760AA
Course Version: 2
Location: UC - Canberra, Bruce
Faculty: Faculty of Business, Government & Law
Discipline(s): Canberra Business School
UAC Code: 880235
CRICOS Code: 052830J
English Language Requirements: Academic IELTS of 6.5 or equivalent, with no band score below 6.0

Introduction

This course is designed to equip students for managerial positions requiring a broad understanding of marketing and its essential role within the organisation. It is suitable for students who are working in a marketing area and want to complement their practical knowledge with a sound theoretical base, or those contemplating a career in a marketing field.

The course is designed to provide a comprehensive program for those students with no prior studies in Marketing as well as those who have taken a major in Marketing in their undergraduate studies. All graduates will have a grounding in the core areas of marketing, consumer behaviour, marketing research, international marketing, and marketing management, as well as knowledge of more specialised fields depending on their choice of electives.

Enquiries

Current and Commencing Students
In person Faculty of Business, Government and Law student support area (Building 11, Level B, Room 27 -- Reception counter) or Email BGLCourseConveners@canberra.edu.au
Prospective Domestic Students
Email study@canberra.edu.au or Phone 1800 UNI CAN (1800 864 226)
Prospective International Students
Email international@canberra.edu.au or Phone +61 2 6201 5342

Admission Requirements

Applicants must meet normal University requirements for admission to a master's degree course or hold qualifications deemed to be equivalent by the University's Admissions Committee.

Assumed Knowledge

None.

Information on admission closing dates can be found here.

In addition to course requirements, in order to successfully complete your course you may need to meet the inherent requirements. Please refer to the inherent requirements statement applicable to your course

Awards

Award(s) Official Abbreviation
Master of Marketing Management M MktgMgt

Alternate Exit Awards

Graduate Certificate in Marketing Graduate Diploma in Marketing Graduate Certificate in Marketing (Intensive) Graduate Diploma in Marketing (Intensive)

Typical Study Pattern

Expand All

Please refer to the tab to view Course Requirements, check unit details and select Restricted Choice Units for the course. Please note not all units are offered in each teaching period.

Unit Delivery Modes

Delivery modes for units in this degree are yet to be confirmed. Please contact us for more details.

Closed to new admissions from semester 2, 2014. Please contact the Faculty via the enquiry details below for further information.

Course Duration

Standard: 3 semesters full-time, 6 semesters part-time. Maximum: 8 semesters.

Honours

None.

Related Courses (Double Degrees, Nested Courses and Alternative Exits)

The Graduate Certificate in Marketing and Graduate Diploma in Marketing are subsumable into the Master of Marketing Management. Double degrees: 968AA Master of Business Administration/Master of Marketing Management 971AA Master of International Business/Master of Marketing Management

Offerings

  • Past Offerings
    • 2012->UC - Canberra, Bruce-Internal
    • 2013->UC - Canberra, Bruce-Internal
    • 2014->UC - Canberra, Bruce-Internal
    • 2015->UC - Canberra, Bruce-Internal
    • 2016->UC - Canberra, Bruce-Internal
    • 2017->UC - Canberra, Bruce-Internal
    • 2018->UC - Canberra, Bruce-Internal
    • 2019->UC - Canberra, Bruce-Internal

Enrolment Numbers

View the number of student enrolments for this course for the previous full year. Please note that course numbers are indicative only and in no way reflect individual class sizes.

Faculty of Business, Government and Law
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