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Bachelor of Sports Media - 689AA

Course Code: 689AA
Course Version: 6
Location: UC - Canberra, Bruce
Faculty: Faculty of Arts and Design
Discipline(s): School of Arts and Communications
UAC Code: 365203
CRICOS Code: 046610E
Selection Rank: 60
English Language Requirements: Academic IELTS of 6.0 or equivalent, with no band score below 6.0

Be part of sports history in the making

With digital technology making sports media more accessible than ever, there’s no better time for you to tell the stories of sporting achievement. Our Bachelor of Sports Media will arm you with a range of skills and knowledge that will form the bedrock for your successful career in sports. This course will train you to become a working professional in print, radio, television and online journalism.

Study a Bachelor of Sports Media at UC and you will:

  • learn the essential skills of a professional sports journalist
  • understand the moral and ethical implications of sports coverage
  • gain a stronger awareness of the many delivery platforms
  • experience regular and critical practice in sports reporting.
  • gain a clear insight into media practice across a range of professional and amateur sports
  • develop a working knowledge and appreciation of the skills that achieve excellence in sports coverage.

Work-integrated learning

All students are encouraged to apply for numerous sports internships with our professional sports partners in NRL, Super Rugby, W-League and WNBL. Completing an internship is an invaluable opportunity to gain practical experience and form strong relationships within industry before graduating.

Career opportunities

  • professional and community sports organisations
  • newspapers
  • magazines
  • radio
  • television
  • online

Course specific information

High performing students may be eligible for enrolment in the Bachelor of Sport Studies (Honours).


Current and Commencing Students
Prospective Domestic Students
Please email or telephone 1800 UNI CAN (1800 864 22
Prospective International Students
Email or Phone +61 2 6201 5342

Admission Requirements

Normal UC requirements for admission to an undergraduate course.

Assumed Knowledge

ACT: History major.

NSW: Modern or Ancient History.

Students completing Year 12 would be best prepared by emphasising courses in English composition and literature, history, art, media, psychology, public speaking and social sciences, including economics and graphics. Students need a keen interest in local, regional, national and international news and current affairs.

Information on admission closing dates can be found here.

Course Requirements

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In addition to course requirements, in order to successfully complete your course you may need to meet the inherent requirements. Please refer to the inherent requirements statement applicable to your course


Award(s) Official Abbreviation
Bachelor of Sports Media B SportsMedia

Typical Study Pattern

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Please refer to the tab to view Course Requirements, check unit details and select Restricted Choice Units for the course. Please note not all units are offered in each teaching period.

Unit Delivery Modes

Delivery modes for units in this degree are yet to be confirmed. Please contact us for more details.

Professional Accreditation


Graduate Employment

The degree offers improved employability and international marketability as result of an increased opportunity for students to complete advanced journalism studies.

Course Learning Outcomes

Course Objectives Graduate Qualities
1. Produce a range of content to sports media industry standards, which includes developing the ability to initiate story ideas as well as respond to material provided by news sources. It also includes learning how to gather material, sift and sorts its newsworthiness, verify its accuracy and choose from a range of modes of presentation. 1. Communication
The ability to present knowledge, ideas and opinions effectively and communicate within and across professional and cultural boundaries

2. Analysis and inquiry
The ability to gather information, and to analyse and evaluate information and situations in a systematic, creative and insightful way

3. Problem solving
The ability to apply problem-solving processes in novel situations; to identify and analyse problems then formulate and implement solutions

4. Working independently and with others
The ability to plan their own work, be self-directed, and use interpersonal skills and attitudes to work collaboratively

5. Professionalism and social responsibility
The capacity and intention to use professional knowledge and skills ethically and responsibly, for the benefit of others and the environment
2. Demonstrate production and presentation techniques in broadcast, print and online environments to the sports media industry standard. As above.
3. Demonstrate an ability to apply the journalistic and communication theories which underpin journalism practice in general and sports journalism practice in particular. As above.
4. Develop analytical and critical thinking skills, and apply them to journalistic practice and to analysis of sport. As above.
5. An understanding of the theoretical principles of communication in society. As above.
6. Understand and apply media research methods to the sports media industry. As above.
7. Understanding of the role of the media and of sport in society and the impact of sports journalism on public debate. In particular, understand the rapid changes currently occurring in the media industries, especially in sport. As above.
8. Understand and apply the legal and ethical principles of contemporary sports journalism, including in the processes of researching news and presenting it in various forms across various media. As above.
9. Experience in a professional sports journalism or media environment through a compulsory internship that will both reinforce skills and approaches learnt in a classroom and make explicit for students the gaps ? for good and for ill ? between what is learnt in a classroom and what is experienced in a newsroom. As above.
10. Develop generic communication and personal presentation skills to equip graduates for success in professional life. As above.

Course Duration

Standard six semesters full-time or equivalent. Maximum twenty semesters.


High performing students may be eligible to enrol in the Bachelor of Sports Studies (Honours) course.

Related Courses (Double Degrees, Nested Courses and Alternative Exits)

837AA Bachelor of Sports Media/Bachelor of Laws


  • Past Offerings
    • 2012->UC - Canberra, Bruce-Internal
    • 2013->UC - Canberra, Bruce-Internal
    • 2014->UC - Canberra, Bruce-Internal
    • 2015->UC - Canberra, Bruce-Internal
    • 2016->UC - Canberra, Bruce-Internal
    • 2017->UC - Canberra, Bruce-Internal
    • 2018->UC - Canberra, Bruce-Internal
    • 2019->UC - Canberra, Bruce-Internal
    • 2020->UC - Canberra, Bruce-Internal

Enrolment Numbers

View the number of student enrolments for the previous full year. Please note that course numbers are indicative only and in no way reflect individual class sizes.

Faculty of Arts and Design
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